Dakine Brand Editorial Coverage - UK, Germany, Austria, July 2018

UK Brand Editorial Coverage July 2018

July 2018 Editorial Coverage Total seen monthly circulation: 4.173.061 BIKE MBUK – print – DK Syncline Shorts – 31.800 MBUK – print – Dropout Jersey – 31.800 MBUK – print - DK Hot Laps – 31.800 Singletrack – online – Descent Duffle & Hot Laps – 780.060 Singletrack – online – CrankTank Sun Valley event with Descent Duffle – 780.060 Singletrack – online – Hot Laps 5L – 780.060 OFF-ROAD – online – Hot Laps Stealth – 912.000 OFF-ROAD – Facebook – Hot Laps Stealth – 2.381 BikeBiz – online – Sun Valley Impact Summit – 99.000 BikeBiz – print – SGD x DK Allure saddle – 4.050

LIFESTYLE GadgetHead – online – Cyclone II 36L – 112.000 GadgetHead – online – Terminal Spinner – 112.000 The Red Bulletin – print – Hot Laps 5L – 470.000 TRADE Source – online – Ready2Roll Collection – 8.850 Source – newsletter – Ready2Roll Collection – 8.600 Source – newsletter – Ready2Roll Collection – 8.600 SGB Outdoor – online – Ready2Roll Collection – n/a

Press Contact: Rocio Enriquez rocio@svengali.agency - +44(0)2032869672

Outlet: MBUK Magazine Issue: Summer 2018 Product: Syncline Shorts Circulation: 31.800 Country: UK

Brand Editorial Coverage – July 2018

Outlet: MBUK Magazine Issue: Summer 2018 Product: Dropout Jersey Circulation: 31.800 Country: UK

Brand Editorial Coverage – July 2018

Outlet: MBUK Magazine Issue: July 2018 Product: Hot Laps Circulation: 31.800 Country: UK

Brand Editorial Coverage – July 2018

Outlet: Singletrack Link: https://singletrackworld.com/2018/07/fresh-goods-friday-403-apparently-this-is-the-underwear-and-gardening-tools-issue/ Product: Descent Duffle and Hot Laps MUV: 780.060 Country: UK

Brand Editorial Coverage – July 2018

Outlet: Singletrack Link: https://singletrackworld.com/2018/07/19-brands-in-2-days-cranktank-impact-sun-valley-round-up/ Product: CrankTank Sun Valley event with Descent Duffle MUV: 780.060 Country: UK

Brand Editorial Coverage – July 2018

Outlet: Singletrack Link: https://singletrackworld.com/2018/07/review-dakine-hot-laps-5l-waist-pack/ Product: Hot Laps 5L MUV: 780.060 Country: UK

Brand Editorial Coverage – July 2018

Outlet: Off-Road Link: http://off.road.cc/content/review/bags/dakine-hot-laps-stealth-waist-pack-review-2712 Product: Hot Laps Stealth MUV: 912.000 Country: UK

Brand Editorial Coverage – July 2018

Outlet: Off.Road Link: https://www.facebook.com/offroad.cc/ Product: Hot Laps Stealth Followers: 2.381 Country: UK

Brand Editorial Coverage – July 2018

Outlet: BikeBiz Link: https://www.bikebiz.com/business/sun-valley-audio Product: Sun Valley Media Event w/ Dakine MUV: 99.000 Country: UK

Brand Editorial Coverage – July 2018

Outlet: Bike Biz Issue: July 2018 Product: SDG x DK Allure Saddle Circulation: 4.050 Country: UK

Brand Editorial Coverage – July 2018

Outlet: Gadget Head Link: https://thegadgethead.com/index.php/outdoors/dakine-terminal-spinner Product: Terminal Spinner MUV: 112.000 Country: UK

Brand Editorial Coverage – July 2018

Outlet: GadgetHead Link: https://thegadgethead.com/index.php/outdoors/dakine-cyclone-ii-dry-pack-36l Product: Cyclone II 36L MUV: 112.000 Country: UK

Brand Editorial Coverage – July 2018

Outlet: The Red Bulletin Issue: July 2018 Product: Hot Laps 5L Circulation: 470.000 Country: UK

Brand Editorial Coverage – July 2018

Outlet: Boardsport Source Link: http://www.boardsportsource.com/new-product/dakine-ready-2-roll-collection/ Product: Ready2Roll Collection MUV: 8.850 Country: UK

Brand Editorial Coverage – July 2018

Outlet: Boardsport Source Newsletter Issue: July 19th, July 25th Product: Ready2Roll Collection Contacts: 8.600 Country: UK

Brand Editorial Coverage – July 2018

Outlet: SGB Outdoor Link: http://www.sgboutdoor.co.uk/index.php/dakine-debuts-new-ready-2-roll-collection/ Product: Ready2Roll Collection MUV: n/a Country: UK

Brand Editorial Coverage – July 2018

GER/AUT Brand Editorial Coverage July 2018

Press Contact: Birgit Gruber birgit@gruber.tirol, +43-676-5300200

July 2018 - Brand Editorial Coverage Total seen monthly circulation: + 67.600 (Print only) Total seen monthly reach (TV Only): 5.130.040 Total seen circulation to date: 2.172.576 (Print only), TV only (reach) 60.901.176 SURF Golden Ride Magazine/GER, #46, July 2018 – Dakine X Lizzy Cinchpack featured

SURF 23.000

Golden Ride Magazine/GER, #46, July 2018 – Lizzy interview, 2 pages – Dakine collabo mentioned 23.000 Surfersmag.de/GER, 06.08.18 – Rapid Surf League, Event Recap Bratislava – Dakine featured Surfersmag.de/GER, 24.07.18 – Rapid Surf League, LangenFeld stop – Dakine featured Surfersmag.de/GER, 13.07.18 – Rapid Surf League kicking Off – Dakine featured Ripcurl.eu/EU – Rapid Surf League – Dakine featured Surf-langenfeld.de/GER – Rapid Surf League tour stop – Dakine featured

Rapidsurfleague/GER (Instagram Account) 13 posts last month, Dakine tagged and mentioned in each post WINDSURF surf Magazine/GER, August 2018 – Harnesses test – Dakine included with Dakine &T-8 and Dakine T-8 Classic 21.600 BAGS & PACKS 13 TV features - Dakine backpacks visible (throughout all channels in various news formats) 5.130.040

Outlet: Golden Ride Magazine Issue: #46, July 2018 Product: Dakine X Lizzy Cinchpack featured Circulation: 23.000 Country: GER

Brand Editorial Coverage – July 2018

Outlet: Golden Ride Magazine Issue: #46, July 2018 Product: Lizzy feature – Dakine collabo mentioned Circulation: 23.000 Country: GER

Brand Editorial Coverage – July 2018

Outlet: surfersmag.de Link: https://surfersmag.de/news/international-news/rapid-surfing-die-pure-surfcamps-rapid-surf-league-feiert-ihre-ersten-eventchamps.html

Story: Rapid Surf League – Dakine mentioned/featured as partner – Event Recap Unique Views per month: Country: GER

Brand Editorial Coverage – July 2018

Outlet: surfersmag.de Link: https://surfersmag.de/news/international-news/rapid-surfing-die-pure-surfcamps-rapid-surf-league-feiert-ihre-ersten-eventchamps.html

Story: Rapid Surf League – Dakine mentioned/featured as partner – Event Recap Unique Views per month: Country: GER

Brand Editorial Coverage – July 2018

Outlet: surfersmag.de Link: https://surfersmag.de/news/international-news/rapid-surfing-die-pure-surfcamps-rapid-surf-league-feiert-ihre-ersten-eventchamps.html

Story: Rapid Surf League – Dakine mentioned/featured as partner – Event Recap Unique Views per month: Country: GER

Brand Editorial Coverage – July 2018

Outlet: surfersmag.de Link: https://surfersmag.de/top-stories/surf-langenfeld-wird-tour-stopp-der-pure-surfcamps-rapid-surf-league.html Story: Rapid Surf League – Dakine mentioned/featured as partner –Langenfeld Stop Unique Views per month: Country: GER

Brand Editorial Coverage – July 2018

Outlet: surfersmag.de Link: https://surfersmag.de/top-stories/die-pure-surfcamps-rapid-surf-league-titeljagd-wird-eroeffnet.html Story: Rapid Surf League – Dakine mentioned/featured as partner – Tour kicking off Unique Views per month: Country: GER

Brand Editorial Coverage – July 2018

Outlet: surfersmag.de Link: https://surfersmag.de/top-stories/die-pure-surfcamps-rapid-surf-league-titeljagd-wird-eroeffnet.html Story: Rapid Surf League – Dakine mentioned/featured as partner – Tour kicking off Unique Views per month: Country: GER

Brand Editorial Coverage – July 2018

Outlet: www.ripcurl.eu Link: https://www.ripcurl.eu/de/news/event-news/rip-curl-langfeld-pro-third-tour-stop-of-pure-surfcamps-rapid-surf-league.html Story: Rapid Surf League – Dakine mentioned/featured as partner Unique Views per month: Country: GER

Brand Editorial Coverage – July 2018

Outlet: https://www.surf-langenfeld.de Link: https://www.surf-langenfeld.de/contest.html Story: Rapid Surf League – Dakine mentioned/featured as partner Unique Views per month: Country: GER

Brand Editorial Coverage – July 2018

Outlet: Instagram Pages: Rapid Surf League Account – regular posts, Dakine tagged Story: Rapid Surf League – Dakine tagged Unique Views Per Month: Country: GER

Brand Editorial Coverage – July 2018

Outlet: Instagram Pages: Rapid Surf League Account – regular posts, Dakine tagged Story: Rapid Surf League – Dakine tagged Unique Views Per Month: Country: GER

Brand Editorial Coverage – July 2018

Outlet: Instagram Pages: Rapid Surf League Account – regular posts, Dakine tagged Story: Rapid Surf League – Dakine tagged Unique Views Per Month: Country: GER

Brand Editorial Coverage – July 2018

Outlet: Instagram Pages: Rapid Surf League Account – regular posts, Dakine tagged Story: Rapid Surf League – Dakine tagged Unique Views Per Month: Country: GER

Brand Editorial Coverage – July 2018

Outlet: Instagram Pages: Rapid Surf League Account – regular posts, Dakine tagged Story: Rapid Surf League – Dakine tagged Unique Views Per Month: Country: GER

Brand Editorial Coverage – July 2018

Outlet: Instagram Pages: Rapid Surf League Account – regular posts, Dakine tagged Story: Rapid Surf League – Dakine tagged Unique Views Per Month: Country: GER

Brand Editorial Coverage – July 2018

Outlet: Instagram Pages: Rapid Surf League Account – regular posts, Dakine tagged Story: Rapid Surf League – Dakine tagged Unique Views Per Month: Country: GER

Brand Editorial Coverage – July 2018

Outlet: Instagram Pages: Rapid Surf League Account – regular posts, Dakine tagged Story: Rapid Surf League – Dakine tagged Unique Views Per Month: Country: GER

Brand Editorial Coverage – July 2018

Outlet: surf Issue: August 2018 Product: Harnesses test – Dakine featured with Dakine T-8 / Dakine T-8 Classic Slider Circulation: 21.600 Country: GER

Brand Editorial Coverage – July 2018

Outlet: surf Issue: August 2018 Product: Harnesses test – Dakine featured with Dakine T-8 / Dakine T-8 Classic Slider Circulation: 21.600 Country: GER

Brand Editorial Coverage – July 2018

Outlet: surf Issue: August 2018 Product: Harnesses test – Dakine featured with Dakine T-8 / Dakine T-8 Classic Slider Circulation: 21.600 Country: GER

Brand Editorial Coverage – July 2018

OOutlet: examples various TV appearances Channel: all major German TV channels (SAT1, WDR, RTL, PRO7, rbb, mdr, ntv, ZDF, …)

Product: various backpacks Country: GER

Brand Editorial Coverage – July 2018