UK Brand Editorial Coverage August 2018
August 2018 Editorial Coverage
Press Contact: Rocio Enriquez rocio@svengali.agency - +44(0)2032869672
Total seen monthly circulation: 82.743.194 BIKE OFF-ROAD – online – Xena Jersey – 912.000 OFF-ROAD - online – Zella Shorts – 912.000 OFF-ROAD – Facebook – Xena Jersey – 2.474 OFF-ROAD – Facebook – Zella Shorts – 2.474 Singletrack – Facebook – Hot Laps 5L – 568.825
SURF Wavelength – Leon Glatzer joins Dakine – 16.500
LIFESTYLE The Independent – online - Cyclone Tote Bag – 78.018.000 T3 – online – Cyclone II Dry Pack – 2.070.900 T3 – Facebook – Cyclone II Dry Pack – 178.821
TRADE Source – online – Leon Glatzer joins Dakine – 8.850 Source – online – Men’s Outerwear feat. Dakine – 8.850 Source – online – Women’s Outerwear feat. Dakine – 8.850 Source – online – Network 32L- 8.850 Source – newsletter – Ready2Roll Collection – 8.600 Source – newsletter – Leon Glatzer joins Dakine – 8.600 Source – newsletter – Men’s & Women’s Outerwear feat. Dakine – 8.600 Source – newsletter – Network 32L – 8.600
Outlet: Off-Road Link: http://off.road.cc/content/review/jerseys/dakine-xena-womens-bike-jersey-review-2764 Product: Xena Jersey MUV: 912.000 Country: UK
Brand Editorial Coverage – August 2018
Outlet: Off-Road Link: http://off.road.cc/content/review/shorts-and-34s/dakine-zella-womens-bike-shorts-2766 Product: Zella Shorts MUV: 912.000 Country: UK
Brand Editorial Coverage – August 2018
Outlet: Off.Road Facebook Link: https://www.facebook.com/offroad.cc/ Product: Xena Jersey Followers: 2.474 Country: UK
Brand Editorial Coverage – August 2018
Outlet: Off.Road Facebook Link: https://www.facebook.com/offroad.cc/ Product: Zella Shorts Followers: 2.474 Country: UK
Brand Editorial Coverage – August 2018
Outlet: Singletrack Facebook Link: https://www.facebook.com/singletrackmag/ Product: Hot Laps 5L Followers: 568.825 Country: UK
Brand Editorial Coverage – August 2018
Outlet: Wavelength Mag Link: https://www.wavelengthmag.com/dakine-welcomes-leon-glatzer-team/ Story: Leon Glatzer joins Dakine MUV: 16.500 Country: UK
Brand Editorial Coverage –August 2018
Outlet: The Independent Link: https://www.independent.co.uk/extras/indybest/outdoor-activity/sports-equipment-accessories/best-swim-bags-swimming-sport-fitness-accessories-swimmers-bag-a8484216.html Product: Cyclone Tote Bag MUV: 78.018.000 Country: UK
Brand Editorial Coverage – August 2018
Outlet: T3 Link: https://www.t3.com/features/best-canoe-backpack Product: Cyclone II 36L MUV: 2.070.900 Country: UK
Brand Editorial Coverage – August 2018
Outlet: T3 Facebook Link: https://www.facebook.com/t3mag Product: Cyclone II Dry Pack Followers: 178.821 Country: UK
Brand Editorial Coverage – August 2018
Outlet: Boardsport Source Link: http://www.boardsportsource.com/2018/08/16/leon-glatzer-joins-dakine/ Story: Leon Glatzer joins Dakine MUV: 8.850 Country: UK
Brand Editorial Coverage – August 2018
Outlet: Boardsport Source Link: http://www.boardsportsource.com/trend-report/staff-sales-handbook-mens-outerwear-2018-19/ Story: Men’s Outerwear feat. Dakine MUV: 8.850 Country: UK
Brand Editorial Coverage – August 2018
Outlet: Boardsport Source Link: http://www.boardsportsource.com/trend-report/staff-sales-handbook-womens-outerwear-2018-19/ Story: Women’s Outerwear feat. Dakine MUV: 8.850 Country: UK
Brand Editorial Coverage – August 2018
Outlet: Boardsport Source Link: http://www.boardsportsource.com/new-product/dakine-network-32l-pack/ Product: Network 32L MUV: 8.850 Country: UK
Brand Editorial Coverage – August 2018
Outlet: Boardsport Source Newsletter Issue: Aug 1st Product: Ready2Roll Contacts: 8.600 Country: UK
Brand Editorial Coverage – August 2018
Outlet: Boardsport Source Newsletter Issue: Aug 20th Story: Leon Glatzer joins Dakine Contacts: 8.600 Country: UK
Brand Editorial Coverage – August 2018
Outlet: Boardsport Source Newsletter Issue: Aug 23rd Product: Network 32L Contacts: 8.600 Country: UK
Brand Editorial Coverage – August 2018
Outlet: Boardsport Source Newsletter Issue: Aug 30th Product: Men’s & Women’s Outerwear feat.Dakine Contacts: 8.600 Country: UK
Brand Editorial Coverage – August 2018
GER/AUT Brand Editorial Coverage August 2018
Press Contact: Birgit Gruber birgit@gruber.tirol, +43-676-5300200
August 2018 - Brand Editorial Coverage Total seen monthly circulation: + 261.774 (Print only) Total seen monthly reach (TV Only): 21.383.660 Total seen circulation to date: 2.455.950 (Print only), TV only (reach) 82.385.836 SURF
SURF
PRIME Surfing Magazine, GER, #16, Sept. 18 – JJF Daylight Boardbag featured
40.000
Weare.de Newsletter, GER, August 2018 – Leon Glatzer joins Dakine team news featured in newsletter
PRIME Surfing Magazine, GER, #16, Sept. – 18 – Dakine X Plate Lunch Surf Traction Pad featured
40.000
PRIME Surfing Magazine, GER, #16, Sept. 18Rapid Surf League feature – Dakine partner
40.000
Surfersmag,de, GER, August 2018 – Leon Glatzer joins Dakine team news
Surfersmag.de, GER, August 2018 – Rapid Surf Leage feature
Prime-surfing.de, GER, August 2018 – Leon Glatzer joins Dakine team news
Bluemag.eu/GER , July 2018 (addition from last month) – : Leon Glatzers premiere in Skeleton Bay
Sport1.de, GER, August 2018 – Leon Glatzer joins Dakine team news
Blue Magazine Newsletter, GER, July 2018 (addition from Last month) - : Leon Glatzers premiere in Skeleton Bay
Weare.de, GER, August 2018 – Leon Glatzer joins Dakine team news
Rapidsurfleague/GER (Instagram Account) 11 posts last month, Dakine tagged and mentioned in each post – Including Instagram raffle to win Dakine Surfbags
Press Contact: Birgit Gruber birgit@gruber.tirol, +43-676-5300200
August 2018 - Brand Editorial Coverage Total seen monthly circulation: + 261.774 (Print only) Total seen monthly reach (TV Only): 21.383.660 Total seen circulation to date: 2.455.950 (Print only), TV only (reach) 82.385.836 BIKE
Prime-snowboariding.de/GER – July 2018 (addition as not shared In last report) – People: Victor Daviet
Mountainbike Magazine, GER, 09/2018 – Steffi Marth on cover
49.374
Freeride Magazin, GER, #9, Sept. 2018 – Steffi Marth feature
Prime-snowboarding.de/GER – July 2018 (addition as not shared In last report) – Trick of the Month with Louis Paradis
30.800
BAGS & PACKS
PRIME Mountainbike Magazine, GER, #15, Aug. 18 – Steffi Marth in Utah feature – 8 pages
40.000
33 TV features - Dakine backpacks visible (throughout all channels in various news formats) 21.383.660
WINDSURF surf Magazine, GER, #9, Sept. 18 – Harnesses test – Dakine XT seat featured
21.600
SNOW Prime-snowboarding.de/GER – August 2018 – Viictor Daviet Featured: Camping Sounds
Outlet: PRIME Surfing Magazin Issue: #16, Sept. 2018 Circulation: 40.000 Country: GER
ADVERTISING
Brand Editorial Coverage – August 2018
Outlet: PRIME Mountainbiking Magazin Issue: #15, August 2018 Circulation: 40.000 Country: GER
ADVERTISING (Back Cover)
Brand Editorial Coverage – August 2018
Outlet: PRIME Surfing Magazin Issue: #16, Sept. 2018 Product: Plate Lunch X Dakine Surf Traction Pad featured Circulation: 40.000 Country: GER
Brand Editorial Coverage – August 2018
Outlet: PRIME Surfing Magazin Issue: #16, Sept. 2018 Product: Dakine JJF Daylight Boardbag featured Circulation: 40.000 Country: GER
Brand Editorial Coverage – August 2018
Outlet: PRIME Surfing Magazin Issue: #16, Sept. 2018 Product: Rapid Surf League feature – Dakine partner Circulation: 40.000 Country: GER
Brand Editorial Coverage – August 2018
Outlet: surfersmag.de Link: h8ps://surfersmag.de/news/naEonal/leon-glatzer-verstaerkt-das-dakine-surf-team.html Story: Leon Glatzer joins Dakine Surf Team Unique Views per month: Country: GER
Brand Editorial Coverage – August 2018
Outlet: prime-surfing.de Link: h8ps://prime-surďŹ ng.de/dakine-buys-a-german-jet-leon-glatzer-joins-the-dakine-surf-team-pid32650/?lang=en Story: Leon Glatzer joins Dakine team Unique Views per month: Country: GER
Brand Editorial Coverage – August 2018
Outlet: sport1.de Link: h8ps://www.sport1.de/acEonsport/2018/08/dakine-kauX-einen-deutschen-duesenjet-leon-glatzer-verstaerkt-das-dakine-surXeam Story: Leon Glatzer joins Dakine Team Unique Views per month: Country: GER
Brand Editorial Coverage – August 2018
Outlet: weare.de Link: h8ps://www.weare.de/blog/news/38966/leon-glatzer-verstaerkt-das-dakine-surf-team.html Story: Leon Glatzer joins Dakine team Unique Views per month: Country: GER
Brand Editorial Coverage – August 2018
Outlet: Weare.de Newsletter Link: Story: Leon Glatzer joins Dakine team – featured in weare.de Newsletter Unique Views per month: Country: GER
Brand Editorial Coverage – August 2018
Outlet: surfersmag.de Link: h8ps://surfersmag.de/video/rapid-surfing-pure-surfcamps-rapid-surf-league-riot-river-der-clip.html Story: Rapid Surf League feature Unique Views per month: Country: GER
Brand Editorial Coverage –August 2018
Outlet: Blue Magazine Newsletter Story: Leon Glatzers premiere in Skeleton Bay Date: July 2018 (addition as not shared in past report) Unique Views per month: Country: GER
Brand Editorial Coverage – August 2018
Outlet: bluemag.eu Link: h8ps://www.bluemag.eu/surfvideosleonglatzerscoorEnskeletonbayhighlight=WyJsZW9uIiwibGVvbidzIiwiZ2xhdHplciIsImxlb24gZ2xhdHplciJd Story: Leon Glatzers premiere in Skeleton Bay Date: July 2018 (addition as not shared in past report) Unique Views per month: Country: GER
Brand Editorial Coverage – August 2018
Outlet: Instagram Pages: Rapid Surf League Account – regular posts, Dakine tagged Story: Rapid Surf League – Dakine tagged Unique Views Per Month: Country: GER
Brand Editorial Coverage – August 2018
Outlet: Instagram Pages: Rapid Surf League Account – regular posts, Dakine tagged Story: Rapid Surf League – Dakine tagged Unique Views Per Month: Country: GER
Brand Editorial Coverage – August 2018
Outlet: Instagram Pages: Rapid Surf League Account – regular posts, Dakine tagged Story: Rapid Surf League – Dakine tagged Unique Views Per Month: Country: GER
Brand Editorial Coverage – August 2018
Outlet: Instagram Pages: Rapid Surf League Account – regular posts, Dakine tagged Story: Rapid Surf League – Dakine tagged Unique Views Per Month: Country: GER
Brand Editorial Coverage – August 2018
Outlet: Instagram Pages: Rapid Surf League Account – regular posts, Dakine tagged Story: Rapid Surf League – Dakine give-away Unique Views Per Month: Country: GER
Brand Editorial Coverage – August 2018
Outlet: Instagram Pages: Rapid Surf League Account – regular posts, Dakine tagged Story: Rapid Surf League – Dakine tagged Unique Views Per Month: Country: GER
Brand Editorial Coverage – August 2018
Outlet: Mountainbike Magazin Issue: 09/2018 Product: Steffi Marth on cover Circulation: 49.374 Country: GER
Brand Editorial Coverage – August 2018
Outlet: Freeride Magazin Issue: #3/2018 – Aug. 18 Product: Steffi Marth feature Circulation: 30.800 Country: GER
Brand Editorial Coverage – August 2018
Outlet: PRIME Mountainbiking Magazine Issue: #15, August 2018 Story: Steffi Marth in Utah – 8 pages Circulation: 40.000 Country: GER
Brand Editorial Coverage – August 2018
Outlet: PRIME Mountainbiking Magazine Issue: #15, August 2018 Story: Steffi Marth in Utah – 8 pages Circulation: 40.000 Country: GER
Brand Editorial Coverage – August 2018
Outlet: PRIME Mountainbiking Magazine Issue: #15, August 2018 Storyt: Steffi Marth in Utah – 8 pages Circulation: 40.000 Country: GER
Brand Editorial Coverage – August 2018
Outlet: PRIME Mountainbiking Magazine Issue: #15, August 2018 Story: Steffi Marth in Utah – 8 pages Circulation: 40.000 Country: GER
Brand Editorial Coverage – August 2018
Outlet: surf Issue: #9, Sept. 2018 Product: Harnesses test – Dakine featured with XT Seat Circulation: 21.600 Country: GER
Brand Editorial Coverage –August 2018
Outlet: surf Issue: #9, Sept. 2018 Product: Harnesses test – Dakine featured with XT Seat Circulation: 21.600 Country: GER
Brand Editorial Coverage –August 2018
Outlet: surf Issue: #9, Sept. 2018 Product: Harnesses test – Dakine featured with XT Seat Circulation: 21.600 Country: GER
Brand Editorial Coverage –August 2018
Outlet: prime-snowboarding.de Link: https://prime-snowboarding.de/camping-sounds-victor-daviet-spotify-686-pid30174/ Story: Dakine team rider Victor Daviet featured: Camping Sounds Date: 01.08.2018 Unique Views per month: Country: GER
Brand Editorial Coverage – August 2018
Outlet: prime-snowboarding.de Link: h"ps://prime-snowboarding.de/trick-of-the-week-mit-louif-paradis-noseslide-pop-over-to-frontside-hardway-270-top-pid27643/ Story: Trick of the Month with Dakine team rider Louif Paradis Date: July 2018 (addition as not shared in past report) Unique Views per month: Country: GER
Brand Editorial Coverage – August 2018
Outlet: prime-snowboarding.de Link: https://prime-snowboarding.de/people-victor-daviet-pid29110/ Story: Dakine team rider Victor Daviet featured Date: July 2018 (addition as not shared in past report) Unique Views per month: Country: GER
Brand Editorial Coverage – August 2018