Girl Scouts of America Multipack

Girl Scouts of America

MULTIPACK Dalice Travillion | 3D Packaging

Summary of Organization

With more than 2.4 million girl members, supported by nearly a million adult members working as volunteers, the Girl Scouts of the USA is the world’s biggest organization dedicated to girls — all girls as their description clarifies.

Founded in 1912, Girl Scouts now counts with 100 councils across the United States that help girls find a troop to join, and even outside of the U.S., there are 90 countries helping 16,000 girls stay connected.

Call To Action

“Invest in Girls. Change the World.”

Sketches The original sketches feature design concepts that include items that may be used for the organization to promote it’s cause. After revising these sketches and thinking over who in fact the Girl Scouts are targeting, some items, such as the donation box, did not make it to final execution.

Design Synopsis After revising the included items, it was decided that the multipack would focus on an individual that has already taken the time to donate or volunteer. This multipack will serve as a gift to them while also including promotional items to further the Girl Scout Message. The gift box includes useful and decorative items such as a travel mug and the Girl Scouts signature box of cookies. This gives pride to the consumer and lets them indirectly tell others that they support this cause when using the items in public.

Fonts Used • Avenir Black

A bold sans serif that is clear to read and is similar to the girl scouts logo. Helps the audience to connect with the brand.

• Chalkboard Bold

A decorative child like font that connects to the young girl demographic by being cute and fun. Attracts children to the brand’s materials.

Contents of Gift Box

1) Drawstring Bag 2) Thank You Card 3) Box of Girl Scout Cookies 4) Promotional Flyer 5) Desk Flag 6) Travel Mug 7) Stickers 8) Lanyard/I.D. Tag