BOOST
YCN // Boost
Sean Connolly // Dan Everitt
01/07
BOOST
Dragonfruit
YCN // Boost
Goji berry
Ginger
matcha tea
Sean Connolly // Dan Everitt
Coconut
blueberry
02/07
BOOST 360째 view of the bottle design.
Each bottle is labelled by its own specific colour.
Dimensions: 3 x 3 x 7.5 in. On the side of each bottle there is text highlighting the four main benefits of each flavour.
YCN // Boost
Sean Connolly // Dan Everitt
03/07
05/07
BOOST Each drink will be presented from their original roots in nature, for instance, the dragon fruit bottle will be available from an artificial cactus in the garden and the coconut water will be hanging from a fake tree. This will provide the consumers with a unique and memorable way to recieve their free drinks.
The campaign to launch Boost Benefits will be executed in selected major cities around the UK. The idea is to have a 10ft life size bottle of Boost Benefits situated in each city centre. Each bottle will have a countdown timer which will last a few days, giving time for people to become aware of the bottle. After the timer is up, the bottle will be unveiled and screens on the side of the bottle will explain each flavour and their potential benefits.The digital clock will spell out Boost. Members of staff will set up a fake garden around the bottle and will hand out free bottles of every flavour in the range. The boost staff will provide advice on each drink and how they can benefit your mind, body and soul.
YCN // Boost
Sean Connolly // Dan Everitt
06/07
BOOST
The brand will be distributed through a range of media. There will be posters placed around the city from bus stops to billboards which will help gain publicity. Digitally, Boost Benefits will be advertised through Facebook, Twitter and Instagram. To help promote the brand, photos that are uploaded will be hashtaged, #BoostBenefits.
YCN // Boost
Sean Connolly // Dan Everitt
04/07
BOOST Point of sale, to be used in stores and local supermarkets.
YCN // Boost
BOOST
BOOST
BOOST
BOOST
BOOST
BOOST
Sean Connolly // Dan Everitt
07/07