Brief: Delectable
Context
Kendal’s fruit & veg stall has been around since 1886 and offers fresh, local produce to local customers. The company is in need of a fresh re-brand as it is feeling outdated.
Tone of Voice/ Target Audience
The stall is aimed at people of all ages, adopting a fresh, organic style to reflect the local produce.
Brief
Re-brand Kendal’s local fruit and veg stall towards a more modern audience. This should include a whole new identity including the name.
Deliverables
Business Card, Rewards Card, Van, Order form
Dan Everitt
Extended Practice 22/ 05/ 2015
delectable
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