Spick & span boards copy

Brief: Spick & Span

Dan Everitt

Extended Practice 22/ 05/ 2015

SPICK & SPAN

Context

Brief

A cleaning duo based in the Lake District looking for an identity to gain more awareness of their expertise. 15 years of experience provides the customer with a quality service that is executed professionally.

The company needs a new name and an aesthetic that is formal, friendly and approachable.

Tone of Voice/ Target Audience

Deliverables

The target audience is 30+ home owners and B&B owners. The tone of voice should be serious, friendly and approachable.

Name, Logo, Business Cards.

SPICK & SPAN

1

Design Research/ Reference Imagery

Cleaning Logos

I looked at existing cleaning companies and cleaning logos to gain knowledge of what’s already out there, and to understand what colours and themes may be appropriate.

Simple Logos

I liked the idea of having the logos very minimal and clean so I looked at logos using negative space. I liked the idea of the design been clean and clever.

Brief: Spick & Span

Dan Everitt

Extended Practice 22/ 05/ 2015

2

Design Development

Brief: Spick & Span

Original Design

Originally I designed the logo to be quite illustrative and friendly, with green being the symbol of cleanliness. I realised after designing it I’d made the design quite childish, which was completely stepping away from the quality, clean cut service provided.

New Design

I revisited the design and changed the aesthetic into something much more sleek and clean, and it really pushed the professional personality of the cleaning duo.

Dan Everitt

Extended Practice 22/ 05/ 2015

3

Finished Products

Brief: Spick & Span

Monotone

I decided to put everything into black and white as I believe it added a level of elegance and class.

The Design

The design was created around the idea of everything looking clean. The illustration was used to create a sense of friendliness.

The bold type expresses the confidence and dominance of the company.

Dan Everitt

Extended Practice 22/ 05/ 2015

4