Sushi shop

Brief: Sushi Shop

Context

There are hundreds of sushi restaurants but not a lot of quality sushi delivery services. There is a gap in the market for a contemporary, modern sushi company that delivers fresh sushi.

Tone of Voice/ Target Audience

The audience is modern sociable people, interested in Japanese food and contemporary design.

Brief

Create the identity for a sushi company that delivers fresh sushi.

Deliverables

Name, Logo, Business Cards, Menu, Coffee Cup, Tea Cup, Water, Packaging, Canvas Bag, Delivery Car, App.

Dan Everitt

Extended Practice 22/ 05/ 2015

1

Design Research/ Reference Imagery

Japanese Neon Lights

The research consisted of looking at Japanese culture, where I realised the neon lights were quite symbolic of Japanese cities and markets. I liked the idea of neon lights being limited to the skill of the maker, limiting the style of the design.

Existing Sushi Restaurants

I looked at existing sushi restaurants, in particular Yo Sushi.

The designs always reflected a very Japanese style, with bright colours and bold fonts.

Brief: Sushi Shop

Dan Everitt

Extended Practice 22/ 05/ 2015

2

Design Development

Logo Development

Brief: Sushi Shop

Dan Everitt

Extended Practice 22/ 05/ 2015

I needed to develop a logo that was appropriate to Japanese culture. I incorporated Japanese symbols and tried to replicate the neon lights, the vibrant colours and bold text help push this idea.

3

Packaging

Brief: Sushi Shop

Final Concept

So for the final concept I chose black, white and pink. The pink was inspired by the neon lights, and the black and white were used to contrast the pink and make it stand out. The logo was based around the tubing of the lights, and how they are bent into shape.

Packaging

The packaging was kept really simple, with see through lids keeping the sushi on show, and minimal labels giving all the information needed.

Dan Everitt

Extended Practice 22/ 05/ 2015

4

Beverages

Beverages

Brief: Sushi Shop

Dan Everitt

Extended Practice 22/ 05/ 2015

There is a selection of drinking containers which keep with the aesthetic.

5

Menu

Menu design

Brief: Sushi Shop

Dan Everitt

Extended Practice 22/ 05/ 2015

Again taking inspiration from the lights in a Japanese city, the design of the menu reflects the different bright lights, some being more bright than others. The design is clearly structured and priced offering the customer with a layout that is easy to follow.

6

Business Card

Brief: Sushi Shop

Business Card Design

I made the business cards square, this allowed the logo to fit on the front, and stepped away from the standard business card size,

Sushi Shots

I wanted to show the sushi being handled, and to show what the food actually looks like.

Dan Everitt

Extended Practice 22/ 05/ 2015

7

Range

Brief: Sushi Shop

App

I mocked up an app to show how the company can be accessed via your mobile, keeping things modern and up-todate.

Products

As well as all the printed collateral I mocked up a canvas and bag, and a delivery car. I wanted to show how the logo could be applied whilst keeping the fresh, clean identity.

Dan Everitt

Extended Practice 22/ 05/ 2015

8