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01/05
When researching I looked into the fruit that I had chosen and at its benefits to see what would be best for people. There was a lot of nutritional information that was helpful. I also made sure the colours of the fruit all worked together, to help with the bottle design. For the bottle design I looked at
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flavoured water branding and advertising, I tended to look at beverages that were healthy and helped benefit people. I got the idea that each bottle being clear made it feel a lot more refreshing, so we incorporated this into our design.
02/05
but having designed a label and mocked it up we realized the design was reflective of a smoothie bottle. We chose a clear label to show refreshment and hydration, which I believe worked fantastically. Design Stages
The bottle design went through several stages before we finally agreed on a label we both liked. I think with the amount of work that went into it, we really managed to design something that was appropriate for the brief. The bottle shape was hard to choose, originally we went for a square bottle,
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03/05
Design Stages
For each flavor I drew out an illustration for the bottle. I used illustrations rather than actual images, one, because it was easier, and two, It was much more friendly and inviting.
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04/05
The campaign was an idea that I came up with to raise awareness and to get people talking. The idea was simply to have a large bottle counting down in several city centres around the country. Once the timer is up you can grab a free drink!
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I also produced a Point Of Sale that could be distributed to shops and universities.
05/05