Dan Everitt - Extended Practice
Brief: Design Something More
Do You Read? Get lost in literature, at your local Library.
Brief
Context
Rethink the brands of today to make them better. Your theme is Library - you need to create a brand for it. Here’s your opportunity to do something about it.
Brands are an opportunity to make things better. They can turn the everyday and mundane into a wonderful experience. Change the experience of a Library.
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Dan Everitt - Extended Practice
Brief: DSM
Do You Read Campaign Do You Read is a campaign that aims to inform the public and raise awareness of the facilities that the local Library has to offer, by giving advice by famous authors and academics.
The campaign will be run in all major cities, and will be a week long event encouraging everybody to use the Library.
Stalls will be set up outside Libraries, giving away free merchandise.
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Dan Everitt - Extended Practice
Brief: Design Something More
Location The campaign will run in all major cities, starting with Leeds. The event will take place in and outside of local libraries.
Cities include; Leeds, London, Manchester, Liverpool, Newcastle, Bristol, Edinburgh, Cambridge, Bath, Lancaster.
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Brief: Design Something More
Dan Everitt - Extended Practice
Printed Ephemera The campaign features eight posters of eight different authors/ academics giving there opinion and why it is important to read. As well as the posters, hessian bags and T shirts will be given out from stalls outside local libraries. 04
Brief: Design Something More
Dan Everitt - Extended Practice
Library Aesthetic The campaign will also see the interior of the Libraries completely refurbished. Adopting a black sleek look, portraying an air sophistication, but also keeping it comfortable.
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Brief: Design Something More
Dan Everitt - Extended Practice
Poster Designs As well as being printed as posters, they will be printed onto banners. The posters and banners will be put up all around the city, and outside the library. 06