On the street
Concept
The brief proposed that you came up with a campaign to bring ‘Effect’, a new energy drink, into the Uk’s drinks market. I decided to focus my ideas on being creative, aiming my drink at university students and young creatives. My concept is to create awareness, by advertising the drink in an effective and interesting way. Stands at Freshers fairs will provide goody bags with information, and will start to generate talk and awareness of the product. Goody bags will include a free sample, a beer mat, a leaflet and a free poster. Posters will be placed at bus stops, in shopping centres, on trains etc. All around the city so awareness is made and attention is grabbed. The posters display drink being spilt out of the can, and from this the liquid has shaped into familar art, music and science figures.
On the street
Products - Four main posters, a leaflet, a beer mat and a canvas bag Posters
Leaflet front & back
Bag
Beer Mat
Distribution - Fresher fairs and university events, bus stops, shopping centres, train stations etc.