Brief: Fashion Branding
Context
Brief
Two students asked me to come up with their fashion branding (one each) four days before their deadline. They wanted just a logo and a set of business cards. Sophie’s work focuses on faux fur and takes a lot of inspiration from pop art. Tom’s work also features faux fur but his style is more sleek and simple
Tone of Voice/ Target Audience
Come up with two separate fashion student branding within at least two days. Keep the designs fresh and contemporary.
Deliverables
The audience would be employees and members of the fashion industry. The tone of voice should be serious but exciting. The designs need to stand out amongst the other students.
Dan Everitt
Extended Practice 22/ 05/ 2015
THOMAS LUKE ROBINSON S O P H I E H E R B E RT
Two logos, two business cards and one set of swing tags.
1
Design Research/ Reference Imagery
Fashion Branding
I researched multiple fashion branding designs and noticed that a lot of designs featured minimal imagery and was more about the impact of typography.
Sophies Branding
Sophies work features a lot of light pinks and is quite playful. She asked for her design to be very sleek, but at the same time she wants something that will make it approachable and friendly.
Brief: Fashion Branding
Toms Branding
Dan Everitt
Extended Practice 22/ 05/ 2015
Tom has a very strict and structured style and wanted me to use either black, white or gray.
2
Design Development
Brief: Fashion Branding
Sophie’s Logo
So for Sophie’s logo I was able to develop it as she was sat with me, so she got a say in how she wanted it. We kept the light pink as it was relevant to her work, it was more about picking a light font that she really liked, and in the end decided on Gill Sans.
Toms Logo
When developing Toms identity I got the impression that he was quite a bold character, so I tried to construct the typography in a way that would show his personality.
Dan Everitt
Extended Practice 22/ 05/ 2015
3
Finished Designs
Brief: Fashion Branding
Thomas Luke Robinson Concept
I kept the design black and white and used Gotham as his type face. The text stretched across the front is bold and exciting and creates quite an impact, with the white contrasting against the black. Tom also asked for a set of four swing tags with different animals for the different types of materials his clothes were made out of.
Sophie’s Concept
I tried to keep Sophie’s design very simple, elegant and feminine, as she had asked. I came up with the idea of having a needle and thread underlining her name, which is relevant to her creative practice. At the same time the design is very sleek, but is quite light making it much more friendly and approachable.
Dan Everitt
Extended Practice 22/ 05/ 2015
4