Brief: Monotype
Context
Monotype offers one of the world’s largest and most highly regarded typeface libraries, as well as innovative solutions that bring the power of type to life. The company set a brief through D & AD to come up with a set of typographic film posters.
Tone of Voice/ Target Audience
Film fans of any age looking to see some great films. Go broader than diehard fans and look to engage people who enjoy watching movies, finding new directors and new movies, or watching films they already know and love.
Brief
Create a new visual language for film advertising. One that relies on and relishes words, instead of falling back on the usual photographic imagery. Take a director of your choice and use the power of type to promote a retrospective screening of their films.
Deliverables
Three film posters.
Dan Everitt
Extended Practice 22/ 05/ 2015
Monotype
1
Design Research/ Reference Imagery
Existing Film Posters
I looked at existing film posters, and at ones which followed a strict set of typographic rules. The use of colour was very useful when wanting to get across a message, and also different type weights.
Shane Meadows
I decided to use three Shane Meadows films as I was familiar with his movies and believed there is potential for three great posters.
Brief: Monotype
Dan Everitt
Extended Practice 22/ 05/ 2015
2
Design Development
Brief: Monotype
Typography Experiments
I chose three quotes from the movies and was able to establish a connection between them all. Each quote shows an outburst of rage, so I wanted to project this through my posters. I found the best way to highlight this was through the use of profanities.
Colour
I tried to use colours that didn’t take away from the text but added to it, and found that yellow, red, white and black all worked together perfectly.
Dan Everitt
Extended Practice 22/ 05/ 2015
3
Finished Posters
Brief: Monotype
Final Concept
So for the final concept I tried to replicate the rage that each quote reflected. By increasing the font size I tried to show an increase in volume. I used a serif font as I think it contrasted best with the profanities, which are in a handwritten style.
Colour
The colours used I found best expressed anger, especially the red.
Dan Everitt
Extended Practice 22/ 05/ 2015
4