Brief: Peter & Paul
Context
Peter & Paul are a design company based in Sheffield. Previously the agency has worked with the college to help brighten up the working space. The company has asked for submissions for an idea of what to put in the space outside the graphic design studio.
Tone of Voice/ Target Audience
The tone of voice should be friendly and exciting, and it needs to be aimed at students and visitors of the college.
Brief
Come up with a concept that is appropriate for the blank walls outside the graphic design studio. The winning design will get the chance of having their work put up on the wall.
Deliverables
A wall concept for both wall A and wall B.
Dan Everitt
Extended Practice 22/ 05/ 2015
Peter&Paul
1
Design Research/ Reference Imagery
Wall spaces
I looked into wall space design and how people involve the environment. I liked the idea of having things hanging on the wall.
Tool Wall
I got the idea of maybe having a tool wall full of things that a graphic designer may use. The tools would be printed on as if they were in use waiting to be hung back up.
Brief: Peter & Paul
Dan Everitt
Extended Practice 22/ 05/ 2015
2
Design Development
Winning Design
Brief: Peter & Paul
Dan Everitt
Extended Practice 22/ 05/ 2015
I won the competition with the idea of the tool wall, and was asked to develop my idea further and to make it more detailed. I filled the wall as detailed as possible, scaled everything properly and measured the size of the holes so that they were a reasonable size.
3
Wall A
Wall A
Brief: Peter & Paul
Dan Everitt
Extended Practice 22/ 05/ 2015
(The design is in the process of being made) I chose the colour orange to help the design stand out. The tools are being screen printed and the holes are being drilled. Using the holes students work can be hung up onto the wall.
4
Wall B
Wall B
Brief: Peter & Paul
Dan Everitt
Extended Practice 22/ 05/ 2015
Wall B is the same concept as wall A, but features completely different tools. The tools varied and some of the items were meant to be humorous giving the viewer the chance to search for different items. The idea was that you would see something new every time.
5