Brief: Self Branding
Context
For PPP we were asked to create a design presence for ourselves, to help us gain awareness.
Tone of Voice/ Target Audience
Friendly and intriguing. It will be aimed at future employers and clients.
Brief
Design a promo pack aimed to promote yourself as a graphic designer.
Deliverables
Logo, Business Cards, CV, Samples of work.
Dan Everitt
PPP 22/ 05/ 2015
1
Design Research/ Reference Imagery
Existing Identities
My brand is personal to me so I was able to do whatever I wanted. I looked at some existing branding design to gather inspiration and see what design are already out there.
Colour
I wanted my design to be very colourful and to stand out. Colour is a big part of a lot of my design, so I wanted to choose something that would really make my design stand out.
Brief: Self Branding
Dan Everitt
PPP 22/ 05/ 2015
2
Design Development
Brief: Self Branding
Original Design
I went through a number of initial ideas before ending with up with the design I had. Originally I wanted my name to be Mt. Everitt, and I wanted the design to be very hand written to add a personal touch. After getting business cards printed I realised that I didn’t like the design, and decided to start again.
Development
After a years development I came up with a design that I actually liked and began to develop it. I stuck with my second name Everitt, as I found there was more potential with an E rather than a D.
Dan Everitt
PPP 22/ 05/ 2015
3
Self Brand Package
Brief: Self Branding
Promo Pack
So my final promo pack consisted of a bubble wrap envelope, a business card, a CV and a selection of post cards offering samples of my work. I made the colours baby pink and turquoise. The design is structured and clean, and the colour helps it stand out.
CV
My CV offers a humorous insight into who I am. I didn’t want it to be too serious as I feel this would have taken away from the personality that I was trying to get across. I want to show that I’m not just another boring designer, with the same ideas as everyone else. On the back of the CV is a small poster.
Dan Everitt
PPP 22/ 05/ 2015
4
Post Cards
Examples of work
Brief: Self Branding
Dan Everitt
PPP 22/ 05/ 2015
I used postcards to show samples of my work. I didnt want to many images of the same project, so I used cropped images of each of my briefs to give the viewer an idea of what my design is about.
5