TANZANIA HOSTED 1st EAC REGIONAL TOURISM EXPO Promotion of Resilient Tourism for Inclusive Socio-economic Development The 1st East African Community Regional Tourism Expo (EARTE) 2021 was held from 9th to 11th, at TGT grounds in Arusha, Tanzania. The United Republic of Tanzania in conjunction with the EAC Secretariat hosted a three-day Expo, which was later followed by familiarization trips for semi-hosted international buyers and media to some of the iconic tourist sites like Serengeti, Ngorongoro, Kilimanjaro, Mkomazi, Mafia, Zanzibar, Kilwa and Pugu Forest Hills from 12th to 16th October. As a region, East Africa is endowed with a unique combination of tourist attractions comprising tropical beaches, abundant wildlife in natural habitats, scenic beauty, mountains and a geographically diverse landscape that spark imagination."
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he theme of the Expo was “Promotion of Resilient Tourism for Inclusive Socioeconomic Development” The theme was developed due to the need to develop the tourism sector in a sustainable manner following the devastating impact on the sector by the COVID-19 pandemic. The travel and tourism sector, globally was affected by the COVID-19 pandemic more than any other economic sector. The overarching objective of the EARTE 2021 was to promote EAC 30
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as a single tourism destination, provide a platform for tourism service providers’ business to business (B2B) engagements, create awareness on tourism investment opportunities and address the challenges affecting the tourism and wildlife sectors in the region. The EARTE 2021 comprised exhibitions by the tourism service providers, speed networking and B2B meetings and seminars on tourism and wildlife sub-themes. In respect to the tourism sector,
