VODABIMA INSURANCE Making digital inclusion in Tanzania a reality Vodacom Tanzania has launched VodaBima, a service that allows customers to access insurance products through their M-PESA app for the first time, with a large portfolio of ten Tanzanian Insurance companies including state owned Zanzibar Insurance Corporation (ZIC).
T
he move also gives the Tanzania Insurance Regulatory Authority (Tira) a chance to extend insurance awareness to millions of Tanzanians. This puts Tira in a better position to achieve its target of extending the knowledge of management against the risk of contingent or uncertain losses to 80 percent of the population by the year 50
2030. Despite insurance uptake doubling from 2009 to 2013, it is still one of the least utilised services in Tanzania. By bringing insurance services into the M-PESA portfolio, Vodacom Tanzania is able to remove the barriers to these products, making it easier for customers to access services.
Dar Life I DEC. 2021 - JAN.2022
VodaBima enables customers to save up for insurance throughout the year. The customer will be sent an alert when the vehicle insurance is about to expire. VodaBima will begin with vehicle insurance and expand to other types of insurance as it evolves. M-Commerce Director for Vodacom Tanzania, Epimack Mbeteni said, “Vodacom aims to bridge the gap of access to insurance services by offering a digital solution that will cut down costs and increase access to insurance products.” “We are taking insurance services to the digital world where our clients will register and get the service at their comfort homes or workplace offices and at their convenient time,” detailed Mr Mbeteni while adding that there will be no more stress because the service will be available on the
