DC Distribution Newsletter Aug - Mid-Oct 2012 by manu labadie

DISTRIBUTION HIGHLIGHTS August 2012 – Mid-October 2012 MORE INFOS ON : www.facebook.com/dcshoes.europe www.dcshoes.com http://dc-press.eu/ (login: dceurope, password: dceurope) 1

TABLE OF CONTENTS SWITZERLAND ........................................................................................................................................... 4 SKATEBOARD ......................................................................................................................................... 4 SNOWBOARD ......................................................................................................................................... 6 MOTO .................................................................................................................................................... 6 SWEDEN ..................................................................................................................................................... 7 SKATEBOARD ......................................................................................................................................... 7 SNOWBOARD ......................................................................................................................................... 9 BMX ....................................................................................................................................................... 9 MOTO .................................................................................................................................................. 10 CLIPPINGS ............................................................................................................................................ 11 SLOVENIA ................................................................................................................................................ 12 SKATEBOARD ....................................................................................................................................... 12 ROMANIA ................................................................................................................................................ 13 SKATEBOARD ....................................................................................................................................... 13 PORTUGAL ............................................................................................................................................... 14 SKATEBOARD ....................................................................................................................................... 14 SURF ..................................................................................................................................................... 16 MUSIC .................................................................................................................................................. 18 BRAND ................................................................................................................................................. 18 CLIPPINGS ............................................................................................................................................ 19 NORWAY ................................................................................................................................................. 20 SKATEBOARD ....................................................................................................................................... 20 SNOWBOARD ....................................................................................................................................... 23 BMX ..................................................................................................................................................... 25 MOTO .................................................................................................................................................. 25 NOUVELLE CALEDONIE ............................................................................................................................ 26 SURF ..................................................................................................................................................... 26 LITHUANIA ............................................................................................................................................... 27 SKATEBOARD ....................................................................................................................................... 27 MOTO .................................................................................................................................................. 27 MUSIC .................................................................................................................................................. 28 2

ITALY ........................................................................................................................................................ 29 SKATEBOARD ....................................................................................................................................... 29 SURF ..................................................................................................................................................... 31 SNOWBOARD ....................................................................................................................................... 32 MOTO .................................................................................................................................................. 32 BRAND ................................................................................................................................................. 33 HUNGARY ................................................................................................................................................ 34 SKATEBOARD ....................................................................................................................................... 34 BMX ..................................................................................................................................................... 35 MOTO .................................................................................................................................................. 36 FINLAND .................................................................................................................................................. 37 SKATEBOARD ....................................................................................................................................... 37 SNOWBOARD ....................................................................................................................................... 39 ESTONIA .................................................................................................................................................. 41 SKATEBOARD ....................................................................................................................................... 41 BMX ..................................................................................................................................................... 42 MOTO .................................................................................................................................................. 43 DENMARK ................................................................................................................................................ 44 SKATEBOARD ....................................................................................................................................... 44

SKATEBOARD DC Switzerland put up some new photos of their team in the facebook page. Check http://www.facebook.com/#!/DCswitzerland for more photos and updates!

Teamrider Jan Sohlentaler made a trip to Japan, which got a big feature in the Whiteout mag. You can read the online version here: http://www.whiteoutpublishing.ch/digimag/skateboarding/

DC Switzerland sponsored a project of building a D.I.Y. bowl in Zürich, Switzerland, which is called “the Beast“ and is now finished. You can watch a video of the hard work here: http://vimeo.com/47080218

Also in Zürich : a new shop, called DOO DAH SHOP and features a nice DC Corner. Integrated in the shop is a mini ramp. Here is the edit of the first session: http://vimeo.com/49821245

SNOWBOARD Philipp Vertesi spent one month in New Zealand. On Facebook you can read about his trip while looking at some photos from there. http://www.facebook.com/media/set/?set=a.10151041409007461.420954.42805372460&type=1

MOTO Julien Bill double win Julien Bill won two Titles in one day! One in the MX2 class (250cc) and one in the MX1 class (450). Unfortunately he’s not going to do it again, here you can read why: http://www.julien-‐bill.com/site/category/news/

SKATEBOARD DC Teamrider Rickard Nilssons got three interviews on Giftform, Transition and Nöjesmix which are out now. Two of the interviews you can find online here: http://www.giftorm.se/2012/09/tolvstegsprogrammet-‐me d-‐rickard-‐nilsson/ http://www.transition.se/10-‐snabba-‐rickard-‐nilsson

DC Teamrider “Foppa” will be in the new PERUS video, which he has been filming for a lot! The trailer can be seen here: http://www.youtube.com/watch?v=v7yourQUhmo&feature=share He also got 2 Pictures in the Kingpin September Issue! 7

Here are some small clips by our Teamriders: Stefan Helin put together a nice little left over part : http://www.youtube.com/watch?v=x9SmDNJ93fc

Jonte Linde has some skate-‐ and snow fun in the early fall : http://vimeo.com/49546766 and Joakim Poijo shows us how to do a Frontside Bluntslide : http://www.youtube.com/watch?v=Ak24IErDgtU&feature=player_embedded Also on tour was the Sweet team, with DC riders Nisse Ingemarsson, Foppa Forsberg and Josef Scott. Here is the full article and photos from the kingpin magazine: http://kingpin.mpora.com/featured-‐content/beerlin-‐with-‐sweet-‐x-‐perus.html#slide-‐4

SNOWBOARD The Snowboard movie “Framed” had its premiere at the REELS Snowboard Film Festival in France and will have a couple of premieres in Sweden as well! Jonte Linde, Swedish DC snowrider has a sick part in the new Random Bastards movie called Blue Balls. There will be a premiere tour around Europe soon. You can watch the trailer here: http://vimeo.com/41941927

The full Random Bastards movie “Blue Balls” is out now and for free on: http://snowboarding.transworld.net/1000188764/videos/random-‐bastards-‐presents-‐blue-‐balls-‐full-‐video/ We also have some of the behind the scence footage: http://vimeo.com/50252481

BMX BMX rider Emil Eriksson went to Paris to film for a new part! Here are first impressions:

MOTO The first stop of the Nitro Circus Tour was in Stockholm on November 18th, huge success with over 17 000 visitors and around 100 invited DC clients to the 2 shows. Check out this clip from the stop in Stockholm: http://extreme.com/bmx/1025093/nitro-‐circus-‐live-‐european-‐tour-‐2012-‐super-‐sunday-‐in-‐stockholm some more coverage examples: http://www.transition.se/nitro-‐circus-‐live-‐stockholm http://nitrocircuslive.com/nitro-circus-live-european-tour-kicks-off-with-unbelievable-double-header-in-stockholm/

http://moto.mpora.com/news/nitro-‐circus-‐stockholm-‐tour-‐gallery.html http://www.freeride.se/content/6965/ http://www.globearenas.se/sv/evenemang/18734/22577/nitro-‐circus-‐live.aspx

Pre and post event coverage is huge, like this ad in the Transition mag e.g.

Nitro Circus POP up in 4 stores, looks great! Nitro Circus in Sweden is sold out and they will do a extra show.

CLIPPINGS Evan Smith Add and a 6 page article about CPH pro in Transition mag.

New issue of Giftorm Oct., Mikey Taylor ad and product guide with DC hood and hat.

SKATEBOARD

Teamrider Timotej Lampe Ignjic has his own Blog (timotejlampeignjic.wordpress.com), where he posts all kind of events he’s part of and what else he is up to while skating. He’s been really busy touring and participating in contests throughout eastern Europe lately! This is a video of his trip to Budapest, Hungary to participate in the Burn Offline Sport games. http://www.youtube.com/watch?v=NYphb7H9rzg

He recently made the second place at the Vans Cap in italy, as well as best skater overall! Congrats, and keep up the good work! http://vimeo.com/52880982 This is what Teamrider Dean Gostimirovic does on a Lazy Afternoon: http://www.produkcijastudio.com/tv-‐shows-‐movies-‐web-‐videos?video=49150387

SKATEBOARD Romanian DC rider Cristi Macaria is on fire at the moment, winning one contest after the other! He came in first at the Transylvanian Rippers contest in Cluj and first at the Street Heroes contest in Iasi. With this attitude we are definitely going to see a lot more of him in the future!

SKATEBOARD The second stop of the DC Skate Challenge in Portugal took place. In the video you can see the high number of participants in three different age groups and the growing level of tricks! The third stop in already in the planning! http://vimeo.com/46906302#at=0

In Vigo Marisquiño Championship 2012, Jorge Simões was the winner in the professional category!!

DC rider Thaynan Costa, from Portugal, spent some days in the Embassy and put out this amazing clip! http://thedcembassy.com/articles/view/thaynan-‐costa And he also introduces the Game of Honor to his team mates Daniel Pinto, Francisco Lopez & Luis Coutinho. No mercy in this one! http://www.thedcembassy.com/articles/view/g.o.h.-‐daniel-‐pinto-‐francisco-‐lopez-‐luis-‐coutinho The DC Portugal Team with Francisco Lopez, Daniel Pinto, Thaynan Costa, Luís Coutinho, Jorge Simões and Pedro Roseiro went on a trip and came back with a lot of nice footage. In the link below you can find some photos and text, as well as an 11 minute(!) clip of the whole tour… http://www.skatebyte.com/artigos/dc_jm.shtml

DC Skate team member and manager Francisco Lopez got a nice 8 page article in the Surge Skateboarding magazine!

The Radical Skate Club celebrated its 22nd anniversary in the Amadora Ski Skate Park. There was a best trick contest with giveaways and an after party.

SURF Here is a small clip of female DC surfer Filipa Prudêncio ripping the Maledives – and looking good! http://www.youtube.com/watch?feature=player_embedded&v=CU1k4ppK5CM

… a featuring article can be found on the page of the onfiresurfmag: http://www.onfiresurfmag.com/noticias/a-‐sensual-‐e-‐grande-‐surfista-‐filipa-‐prudencio-‐nas-‐maldivas-‐ 143/

António Silva is on a big surf trip to Mentawai for more than two months and sends us some pictures…

Vasco Ribeiro has a bunch of coverage on the web: http://www.surftotal.com/pt/index.php/noticias/item/6972-‐vasco-‐brilha-‐justin-‐eliminado http://www.onfiresurfmag.com/noticias/vasco-‐ribeiro-‐pode-‐sagrar-‐se-‐campeao-‐pro-‐junior-‐europeu-‐ nos-‐proximos-‐dias/ http://www.onfiresurfmag.com/noticias/as-‐hipoteses-‐do-‐titulo-‐de-‐vasco-‐ribeiro http://vimeo.com/48801234 http://www.onfiresurfmag.com/noticias/mini-‐entrevista-‐vasco-‐ribeiro-‐campeao-‐nacional-‐da-‐liga-‐meo-‐ pro-‐surf/

MUSIC The DJ Switchstance played at the Boom Festival in Portugal for a pretty big croud! More videos and photos here: http://www.facebook.com/photo.php?v=4559434708422&set=vb.54699385678&type=2&theater

BRAND FUEL TV “ACTION SPORTS PLUS” DC is sponsoring the program “Action Sports plus” at Fuel TV. Girls always present the program in DC clothing and shoes.

http://videos.sapo.pt/Z3BMl2dzePErua2LRQps; http://videos.sapo.pt/8UZlW0ZFZJZVPnukjhJi http://videos.sapo.pt/ogdzCuELPct4lYcVdHEb; http://videos.sapo.pt/ARtDAgYAD5z6A0IwRpLZ http://videos.sapo.pt/WmmKOn8Tgf6RH4ySHj7C; http://videos.sapo.pt/E26zYcZoT0jZk34H0rKD http://videos.sapo.pt/WUsqk6pYGYqYREe3kDAy; http://videos.sapo.pt/b80835QkK5ggZ56rJEbZ http://videos.sapo.pt/qy8E0szdMmPCtwm1oIeF

CLIPPINGS The “Surf Portugal" issue of August 2012 is full of DC coverage: António Silva with a nice picture in the “Take Off” section! Vasco Ribeiro has a feature over 3 pages! And João Antunes is also featured with a small article! Pedro Roseiro made it on the cover of the Surge Magazine !

Also in the “Surf Portugal" is a huge article on the DC skate team tour to Algarve with many pictures:

SKATEBOARD Hermann Stene won the DC sponsored NM Contest in Trondheim with an amazing run! Watch some of the action and the winning run here: http://www.nrk.no/nyheter/distrikt/nrk_trondelag/1.8270281 http://cyclone.no/2012/08/05/nm-‐lordag/ http://cyclone.no/2012/08/05/hermann-‐stenes-‐vinnerrun/

And once again Hermann Stene: well present in the latest issue of the Playboard magazine, including the cover!

And last but not least, his part from the DC Embassy!! http://www.thedcembassy.com/articles/view/hermann-‐stene

The DC Norway Team was touring in the US. Here is the first part of their tour, mainly in San Francisco: http://www.youtube.com/watch?v=fQgnb1wKIXM&feature=player_embedded

We are welcoming a new Team rider: Jan Henrik Kongstein is now officially part of the Norwegian DC Team! Congrats and Welcome to the family: http://cyclone.no/2012/11/02/dc-‐welcomes-‐jan-‐henrik-‐kongstein/

Guru of the Granite DC Norway organized a contest, called Guru of the Granite, which took place in a small granite park. A lot of kids showed up and Henning Braaten cheered them up with some stylish skating and free stuff. You can find a video and a Photo gallery here: http://www.tacky.no/skateboard/imagecollection/?id=18322 http://www.tacky.no/skateboard/video/?id=243524

Steffen Austerheim’s 3rd(!) part this summer is from the video “Document this Summer” and can be seen here: http://cyclone.no/2012/10/24/steffen-‐austerheim-‐document-‐this-‐summer/ Hermi & Tobbi are having fun in the park. http://cyclone.no/2012/10/19/hermitobbi-‐pa-‐vierli/ The next skateboard generation is already saved in Norway: 15 year old Tormod Tønnesen got a two pager in the playboard magazine.

13 year old Heitor Da Silva is ripping up the park with his buddy in this clip.

http://cyclone.no/2012/10/17/heitor-‐i-‐hallen/ … and Mats Hatlem is ripping the miniramp… http://vimeo.com/48793533

SNOWBOARD DC snow rider Mons Røisland was up on the mountain this summer, at Fonna to be exact, and edited this little clip himself: http://cyclone.no/2012/08/28/mons-‐pa-‐fonna/ It’s also where this nice picture was taken!

First mountain days for this winter can also be seen by Teamriders Markus Olimstad and Ole Christian Hagen who both went to Saas Fee. https://vimeo.com/50366046 http://vimeo.com/49930022 He also won the World Rookie fest in Australia last week with impressive riding. http://www.board.tv/2012/08/20/australian-rookie-fest-2012/

The long awaited Torstein Horgmo documentary “Horgasm -‐ A love story” finally had its premiere on 27th of October in Oslo. In the links below you can find links for photos of the premier, an interview from TransworldSnowboarding and links where to purchase the video: http://www.facebook.com/DCshoesnorway?ref=hl#!/photo.php?fbid=376800255727700&set=a.3768 00239061035.86511.231081530299574&type=1&theater http://snowboarding.transworld.net/1000187953/photos/torstein-‐horgmo-‐pro-‐spotlight/

BMX Jumping down 20 stairs with a bike? No way! – Yes way, says teamrider Ola Selsjord! http://cyclone.no/2012/10/24/ola-‐selsjord-‐20-‐trinns-‐360/

MOTO DC rally driver Mads Østberg completed the WRC 2012 season, and what a season! Together with Jonas and the Adapta team he has done 11 of 13 events, and they’ve made it to 4th in the Drivers Championship!! Now, let’s see what the future could bring! WRC

2012 Drivers Championship: 1. Loeb 270p 2. Hirvonen 213p 3. Latvala 154p 4. Mads 149p

SURF On the 8th and 9th of September the Surf Championships of New Caledonia took place. It was supported by DC and Quiksilver. The winner of the Ondine category, Jeanna Cinedrawa, will compete in the French championships next year!

SKATEBOARD Da Bomb skate event organized by TRIP skateshop in Klaipeda .Good event with local kids and key skate persons from all the country.

MOTO In August, DC Lithuania released a video of Dominykas Butvilas and a ralley T-‐shirt for their fans. http://www.youtube.com/watch?v=oE3YfaH7j10 27

Dominykas Buvilas also won the Lithaunian Rally Championships 2012! Congratulations!

JUNIOR MX WC DC Lithuania team riders ARNAS MILEVICHIUS and DOVYDAS KARKA competed in The 2012 Monster Energy FIM Junior Motocross World Championship which took place in August in Sevlievo, Bulgaria. They came home with good results and Dovydas finishing 5th!

MUSIC August is the time for festivals. DC supported DJ Mamania had a lot of shows where he played with G&G Syndicate. Here are a few impressions:

YOKO MONO -‐ the best Lithuanian vinyl master DJ Mamania and Best Alternative music drummer Josh McClung in a musical project: http://vimeo.com/46866002 28

SKATEBOARD New look for the Habitat Skatepark Arezzo:

Once again the DC skate team made it on the cover of the 6a.m. magazine with a nice Bs Nosegrind by Andreo Lopes. Inside you can find an article on the tour they did to Rome during the summer! Andreo Lopes also has two nice clips from Brasil, his home country. http://www.youtube.com/watch?v=EPolAJlW6CI&feature=youtu.be http://vimeo.com/36577990

Ivan Federico, one of the young DC team riders, is doing really good right now. He made the first place at the Kill Bowl contest, as well as at the Vans off the Bowl Contest in Sarnen, Switzerland AND third place at the Bergfest contest in Germany!! Salad Days treats him with a double page:

Once again a DC rider made it on the cover of the 6:00am skate mag: Andy Lopes with a nice bs Nosegrind Also in the 6:00am magazine is a full length interview with Colin McKay!

SURF Teamrider Alessandro Piu made the cover of the Magazine Surf Latino 57 + a four page article.

Double Sheet Spread of a DC Add in the Surf Latino Mag:

SNOWBOARD Snowb did a huge material check for the upcoming Winter collection with photos as well. Check it out online: http://www.snowb.it

MOTO Angelo Pellegrini took third place at the Supercross de L’Yonne in Brienon. Here are some impressions from the event!

. Alex Salvini and Max Bianconcini organised a day of riding at Alex’ home park benefically for the victims of Earthquake Emilia Romagna 32

Team rider Ivan Zucconi was showing some nice jumps at the Asiago show in August and at the Fabriano show in September.

BRAND NATIONAL TV SPOT CAMPAIGN To welcome the autumn season, DC has produced a new television multisport commercial on air throughout the month of September 2012 on Sky Sports Italy, MTV, Dee Jay DeeTV, in cinemas and many different websites.

SKATEBOARD The DC Global Skate Team on REDISCOVER EUROPE TOUR in Budapest! Here you can find some pictures and a video of the last stop of the Rediscover EU tour of the DC global team in Budapest. It was a big success and people from the neighbouring countries travelled all the way to Budapest to see the guys rip! http://www.facebook.com/lokalskateshop#!/media/set/?set=a.10151166745343855.423212.1751497 98854&type=1 http://www.youtube.com/watch?v=hBPjYjWNbn8

Relating to the stop of the global team in Budapest, there is now an Ambassadors around the world episode on the DC Embassy website available. This is what the guys are doing, when not skating demos: http://thedcembassy.com/articles/view/ambassadors-‐around-‐the-‐world-‐budapest http://thedcembassy.com/articles/view/ambassadors-‐around-‐the-‐world-‐budapest-‐ii

OSG 13 in Budapest On September 1st was a big contest sponsored by burn energy and DC Shoes. It’s a big festival/contest that supports all kind of extreme sports and age groups. It’s not only about sports, but music. There were a lot of groups playing, all dressed in DC clothes. http://offlinesportgames.hu/

Here you can find a video of what was happening at the festival: http://vimeo.com/49280338

BMX Team rider Szántó Bálint put out his clip of 2012, where you can see, that it’s hard work to just get one trick done! http://www.youtube.com/watch?v=nwEM-‐v4vy3w

Bobó enjoying Budapest’s dirt in October

MOTO MX 65 rider Bíró Bende, who is supported by DC, is giving an interview for the show PowerTech after winning the minicross race at the Jakob MX-‐park!

SKATEBOARD The DC Finland Team with the riders Ville Keituri, Mathias Stenman, Kasperi Kropsu & Tito Aiha visited the DC Ambassy in Barcelona. The Hangup Magazine featured a big 8 page article about their trip there!

Kasperi Kropsu put out a nice little part of his skating in 2012. http://www.youtube.com/watch?v=AdJGrzojU6s

On the 15th of December will be the opening of an indoor miniramp in Vuokatti, which was sponsored by DC. Tamrider Kasperi Kropsu took a little test ride: http://vimeo.com/50361376 DC ads in Hangup skateboarding magazine Sept.

DC and UNIONFIVE worked together on big teamrider ads :

DC riders Eero Ettala and Jaakko Ojanen helped to promote, a Photo Contest called Prince of the Park, where the best Photo of the listed skateparks can win great prices. http://vimeo.com/49774657

DC Embassy’s “La Classe” with Ville Keituri: http://www.thedcembassy.com/articles/view/la-‐classe-‐ville-‐keituri

SNOWBOARD Last weekend of 3/4/11/12 was the Boardexpo in Helsinki, DC having a booth. DC is also main sponsor of the TTR snowboard rail contest where many DC riders were involved, as well as a skate contest with some DC riders competing, too. AS every year, Lauri did a Photoshoot with his fans and enjoying it: http://www.facebook.com/media/set/?set=a.365875456837896.87497.100837603341684&type=1

Here are results of the contests, videos and info on the boardexpo: http://www.boardexpo.fi/ http://www.youtube.com/watch?v=6Wd8p3S3eS0&feature=player_embedded http://www.youtube.com/watch?v=4a5d_B5Z5WM&feature=player_embedded

The season is here folks. DC rider Jani Sorasalmi and Eero Anselm Ettala getting a little shredding in at home in Finland! http://vimeo.com/53333502

Product Placement in Slammer Gear guide 2012-‐2013 and Picture of Jani Sorasalmi in gallery.

SKATEBOARD Here is a small part of team rider Edgar Kiisa. He also went to Lithuania and ended up winning the Lion Alckablys Contest! Congratulations! http://www.youtube.com/watch?v=9AaZujMPe48

Tim Prozorov is number 1 of the Flow to Pro Contest in Estonia and can therefore compete in the European final. He moved to Barcelona over the winter and is busy skating the streets and the Embassy: http://www.thedcembassy.com/articles/view/under-‐pressure-‐tim http://vimeo.com/53031812 http://youtu.be/Ucc7UNRD0uM http://vimeo.com/48815721

SNOWBOARD Winter is getting closer… so DC supported Piu Pau crew went to Vilnius for the campa a camp rail jam!

Sulev Paalo has a nice interview on ride in Baltics tour, where he reveals his rather big plans for 2013! Check it out: http://www.rideinbaltics.eu/2012/10/22/sulev-‐paalo-‐going-‐for-‐triples/

BMX Nice park Clip by DC rider Rasmus Paimre: http://vimeo.com/50712003

MOTO MX rider Gert Krestinov had some good races and results late september and october. #1 UK Red Bull Nationals race and in the final result #3 #1 last Estonia Championship race Congratualtions!

Despite his injury earlier this year, team rider Indrek Mägi came in second in the national Championship 2012! We can’t wait to see how good he’s doing without an injury!

SKATEBOARD Danish DC rider Andreas Pedersen filmed a full part for Trap, his board sponsor, which was released this August! http://www.trap.eu/news/48/44/Andreas-‐Pedersen-‐Trap-‐part/

… and so did his brother Simon Pedersen with a nice technical part! http://www.trap.eu/news/55/44/Simon-‐Pedersen-‐part-‐is-‐on/ DC Denmark put in a lot of work and was involved in a few events/videos: Here are some pictures of a demo the DC skate team did in Silkeborg: http://www.facebook.com/media/set/?set=a.10151045524107234.431147.366603157233&type=1 … and the corresponding video to the pictures: http://www.youtube.com/watch?feature=player_embedded&v=Fu5mGwb6BJE

Mads Sand is doing “5 up and 5 down” on a sunny day at the park: http://vimeo.com/48697406

Sebastian Nielsen is skating the skatepark in Torvets… http://www.youtube.com/watch?v=mjCQ1hZdP_k During their Trip throughout Europe the global and European DC team gathered a lot of additional footage showing some things beside skating. For example during their visit to Copenhagen, Denmark: http://vimeo.com/48472174

During the Northern Ink Festival the Danish DC Team had a littleDemo in Frederikshavn. https://vimeo.com/51921974 https://vimeo.com/52087228 Freddie Lonka is “Cruisin’ da Block” with his cruiser board. http://vimeo.com/49064748

And cruisen with his friends in the indoor park, this time with a normal board: http://youtu.be/zz3uykNOtPI This is the best of DC Denmarks street footage gathered on the many tours and demos we did during 2012: http://vimeo.com/52921336