PUBLIC
MARKETING REPORT NOVEMBER 16
ATHLETE NEWS Jaakko Ojanen’s 8 pages Interview and 2 photos pages for Ben Garcia •Sugar Mag- Nov/Dec •
Evan Smith and Tiago Lemos were both nominated for Thrasher’s Skater of the Year. • Check out Evan Smith and Tiago Lemos’ Run and Gun submissions. •
Watch the full part of Marco Riviera and Alejandro Martinez, DC spain team, on Dogway •
The DC Snowboarding team headed to Mammoth Mountain this month for the second annual Rogue 2 Mammoth. Read about the wild weekend over at snowboarder.com. •
Original article by Fabien Lang for Redbull.com
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Marc Salas, Pepe Sanchez, Jaime Castro and more in the new Dislike Video available here •Ian
Coverage of the DC x Adventure Time footwear collection at Footwear News, StupidDope, DailyDot, Minilicious SkateNugg TrendHunter GrindTV and fashion Bloggueur such as Chouchama on Instagram
Devun Walsh elected as one of the most influent rider in the snowboard history by L’Equipe magazine
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21/11- DC’s partner Method Mag presents the new Method Movie with Jonte Lindhe exclusive part. •
DC Snowboarding invites you on a visual journey to explore our team’s favorite products with the new Winter 2017 Lookbook. • Chain Gang LA is the premiere handmade chain-stitching collection. DC teamed up with Chain Gang to release a premium capsule collection featuring a limited edition hand chainstitched jacket and t-shirts custom illustrated by the crew. • DC partnered with Cartoon Network to create the DC x Adventure Time footwear and youth snow collection. The collection includes playful, colorful prints featuring the show’s popular characters like Finn, Jake, and Princess Bubblegum. •
Coverage of the DC x Chain Gang launch event and pop-up shop at The Render Network and Transworld Business. DC Surf team headed to France last month and found themselves with more lay days than not. Watch their adventure unfold in Bruce Irons’ Lay Days.
Matteoli in RollingStone Italy. This kid rocks !
EVENTS 8th edition of The Rock on Snowboard tour in Tignes and Val Thorens. DC booth and Board tests. •
SOCIAL MEDIA
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DC Winter gear 17 highlighted in specialized medias: Buyer guide Onboard , SPT Jacket on JocksandNerds, Torstein Boots on Method mag , Lynx boots PleasureMag.
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Stubai Zoo snowpark opening with Sebbe De Buck as official ambassador. Follow the open public film contest #DCBestLine organized by Stubai Zoo & DC and supported by Sebbe himself. •
Social Support for: • DC x Adventure Time footwear and snow collection • Wes Kremer 2 (related to election) • Evan Smith S Fall colorways • Plaza TC
Snow stories: Space Echo, Winter Lookbook, Travis Rice Boot, Torstein Horgmo Collection • Masked Gorilla series and collection •
Celebration of the 40th Anniversary of the famous Parisian Shop Hawaii Surf at DC’s HUB gallery. Clients, medias, partners and selected Vips invited. •
DC Holystoked SkateJam done at the occasion of the Indian National Championships •
Heathrow Digital Campaign from 06/10 to 11/11 ( UK-GR-SP-FR) Total impressions: 43 139 000 Facebook total views: 1 750 846 Youtube total views: 276 288 Paid search/ Display total impressions: 36 529 861 •
Highest Engagement Posts Facebook: Travis Rice Mountain Boot & Tiago Press Play Instagram: Tiago’s Plaza TC signature colorway
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The Plaza TC advert and clipping in : Sugar, Solo Mag. •
DC teamed up with Chain Gang to create a pop-up shop and launch party to celebrate the release of the apparel collaboration. Recap video and photos here. •
UPCOMING DECEMBER •Dec
3-4: Rock On Snowboard tour Cauterets 9-10-11: Rock On Snowboard tour Avoriaz •Dec 12: Area 43 Press Release diffusion •Dec 21: DC Snowboarding’s Platinum Hits 2 •Jan 02: Area 43 Opening •Jan 17-18-19: Bright Tradeshow Berlin Winter Edition •Dec
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Collection adverts in major media and strong digital push in: Method Mag, Pleasure Mag, ACT Snowboarding & Banging bees.
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