DC Marketing Highlights report fall17 EMEA

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EVENTS

PUBLICRELATIONS •The

DC PROMO VIDEO relayed on Trasher, Hypebeast, la Skateboarderie, 4actionsport, Patineta, Pendrek, Sidewalk , and many more !

THE HUB - official DC art Gallery in Paris invited artists •From 1st September to 5th November Soy Panday, Glen Fox and Tavu to show off new artworks at a vernissage. Many medias, riders and VIPS: Highsnobiety ; Lodown magazine, Solo skate Mag, Jacker Mag, Le closet and DC Blog

MARKETINGREPORT_FALL2017

The DIME GLORY CHALLENGE was a blast and broke the internet ! Watch the video : FreeSkate Mag, Elpatin, Highsnobiety, Solo Skatemag, Route one, Vice, I love my board, Tacky , Be SkateMag .... •

Want to know more about DC SPECIAL DELIVERY TOUR III ? Read those specials digital & print edits on Sugar Mag #186, Grey Skate Mag, Freestyle Xtrem , DC blog post.

•03/11:

•21-22/10:

STUBAI PREMIERE- Official opening of the DC Stubai Zoo, Austria- with DC team rider Sebbe de Buck - park ambassador -who launched the season properly. For more details.

The DC Promo video speaks for itself. This video is a reflection of our team doing their thing over the past 7 months, without any set plan to release a product of this caliber. With the likes of Tristan Funkhouser,Evan Smith, Wes Kremer, Tiago Lemos, and the rest of the DC team, this video is destined to get you amped to skate! Playing now at Thrasher Mag and right below!

•We

are proud to annonce our last collaboration with DIME MTL. Building on a DC’s shared pro model of Danny and Colin,The shoe features neon colors, co-branding and pvc tongue and heel pull tabs round up the design of the shoe. Watch the Dime x DC teaser and Get your own pair here

•DC WINTER GEAR 2018 highlighted on : Whiteline, Onboard, Transworld, Fluofun... More details to come in the next Marketing Highlight.

the occasion of the STUBAI PREMIERE, legendary DC team rider Travis Rice shared his time with consumers at the DC booth to present his new pro model Boots. •At

30/09-04/11: R3BOOT PREMIERE WORLDWIDE TOUR Including European cities Saas Fee and Oslo. Shred Bots presents their new movie ‘ R3BOOT ‘ with our DC team riders Torstein Horgmo and Anto Chamberland. More info and watch the teaser here. •28/10:

HALLOWEEN CONTEST @162Skatepark - Saint Jean de Luz- DC Skatepark 162 hosted his annual Halloween Skate Party. Around 200 skaters and family came to enjoy this unique fun time of skateboarding.

ATHLETENEWS Don’t forget to check out the FALL/WINTER LOOKBOOK !

•DC

x Enjoi (and Thaynan Costa) collection featured on Monster children, Pendrek, Haustrom, Surge skateboard...

ADS & PRODUCT PLACEMENT •T-Funk

Ad played on SugarMag#186, Solo SkateMag, Dogway....

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Check out DC snow team riders Brady Lem and Jordan Morse in the new Method Movie 2 teaser. Stay tuned for the full movie ! •

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Social Support for: • Support of DC PROMO and DIME GLORY CHALLENGE • Launch and support of T-FUNK colorway TRASE SLIP-ON • Product support - DC x Enjoi / SYMPATEX COLLECTION

Welcome to Petter Brunvatne to integrate DC Norway Skate team. Go on his insta for fresh content. •

Learn more about Bastien Sturma, new DC Snow team rider with his exclusive interview on Banging bees •

Highest Engagement Posts Facebook: HEATHROW IA Fall edition Facebook Video: A day with T-Funk - Launch of his own colorway. Instagram Photo: The fresh new colorway of the WES KREMER 2 Instagram Video: T-Funk claiming his luggage

Congrats to Joseph Garbaccio- DC French skate team - for taking the 1st place at the FISE World Tour . Check his page for supplementary news. •

TRADE / RETAIL DIME x DC Windows in Nozebone-Paris, Wall streetDanemark, Arrow and Beast -Stuttgart, ABSAnnecy. •

Sympatex campaign big first push/ activation on: Method Mag, ACT Snowboarding, Sport eco... •

the S181 Footwear collection in the last Drapers issue Special Best footwear and accessories for SS181

120k views

•Introduce

UPCOMINGNOVEMBER/DECEMBER •06/11:

Method movie 2 online drop on Redbull TV Shredbots premiere - Mayrhofen/Zillertal - Austria •20/11: S183-W19 EMEA Sales conference -Saint Jean de Luz •25-26/11: Rock On Snowboard tour - Val Thorens •End november : Area 43- Official Press release •10/11:

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