PUBLIC
MARKETING REPORT MARCH 17
ATHLETE NEWS • Welcome to Leo Vals to be part of the DC family as a new DC ambassador. Check Leo’s insta and learn more here •Anto
Chamberland took the silver medal for his part in the ‘Real Snow 2017’ X-Games video snowboarding contest. Watch it here
Part three of Evan Smith’s Light.Sound.Brain on Monster Children, The Berrics, Transworld Skateboarding, La Skateboarderie ,Kingpin Mag, SkateNugg, Sidewalk and Freeskate Mag •
Evan Smith’s interview in Jacker mag about his skate story and career.
•
The DC x Slam City collab was released at the start of the month, check out the coverage at Transworld Skate, Hypebeast, Kingpin Mag, Baller Status, Skatedeluxe, BoardSport source •
Davide Boggio, DC Italian Snowboarding team ended up at the second place of the WorldWide Slopestyle Rookie Tour final in Kaprun.
•
Mons Roisland won the 2nd edition of the DC Hit & Run in Méribel and made the show with his best trick switch backside 1260 melon
•
• While in London for the DC x Slam City event, Josh Kalis sat down with Jacob Sawyer of Slam City for a quick interview talking about all things skate related. • Check out Mike Blabac’s interview about the photographing the history of skating on i-D over at Vice. • SPT’s Gunny was interviewed on Vice Sports and talked about the ongoing DC x SPT collaboration that keeps his crew
Congrats to Sebbe de Buck for taking 1st place at the Suzuki Nine Royals. Check out the event hightlights for some clips of Sebbe in action •
• Light. Sound. Brain is a creative storystelling collection from the mind of Evan Smith. Part three, Brain, illustrates the mindful culmination of Evan’s passions, influences, and creative depth.
DC French skate team on a trip in LA with the french skateboarding federation- Noah Mahieu, Tim Débauché, Joseph Garbaccio, Vincent Matheron pre-selected to represent France for the JO 2020 in Japan.
• •
DC is proud to partner with iconic London based skate shop Slam City Skates to create this special capsule collection representative of both brand’s history and heritage. • The Storm Print Collection was inspired by the unique, ever changing organic lines of a lightning shower on a stormy night. Check out the full apparel and footwear collection at DCShoes.com
SOCIAL MEDIA
* Roger Silva - team Spain made his full length video part on transworld.com online.
EVENTS
• Sebbe de Buck takes you on a course preview for the Suzuki Nine Royals.
DC Hit&Run - 2nd edition took place in MeribelFrance following by a full media coverage in Onboard, Snowsurf, Whitedays, BoardSport Source, Transworld, Pleasure, Method mag and snowblog •
TRADE
Astor Shoe new POP and windows have been put in place in selected shops.
•
Social Support for: • Hit & Run support and social activation for Meribel and Whistler stops • Launch and support for DC x Slam City Collection • Support for Astor S, Storm Print, and Recoil by Bruce Irons • Launch and support of Evan Smith “Light-
•To
kick off the launch of the DC x Slam City Collaboration, Josh Kalis, Mike Blabac, and John Shanahan flew out to the iconic skate shop to attend a Blabac photography exhibition and the Love Park kicker to can contest the following day. Full recap video and photo gallery.
Sound-Brain” Part.3 Highest Engagement Posts • Facebook: DC Astor product post • Instagram: John Shanahan action photo in London
DC Winter 2018 products selected on Boardsport source mag
•
•DC
S173 product placement on Drapers Autumn 2017Issue •
German snowboarding team and key clients enjoyed their whole week at the DC chalet and took the DC area 43 as their game area. Watch the video
UPCOMING APRIL April 1-2: DC Hit & Run - Whistler April 7 : Joseff Scott’ Hella Dramatic RAW’ edit on Transworld.com online • April 7-9: Pleasure spring session • April 8: Stubai Spring session starting • April 22: Ring the Bell - Stubai zoo • April: Anto Lopez video part upcoming in Trasher • •