SD2 _ R E P O R T 2 0 1 6
CONTEXT 33 Shops visited / 7 Countries FRANCE Sirocco - La rochelle NDJ-RIDE ALL Nantes Hawai surf : snowbeach : Nozebone-Paris OKLA- Toulouse GERMANY Trick 17 - Passau Radix - Linz DC Store - Innsbruck Made In - Cologne Attitude - Bremen SCANDINAVIA Hollywood Store - Göteborg - SWEDEN Streetlab store - Malmö - SWEDEN Skate Plaza - Karlshamn - SWEDEN underground store - Fredericia - Denmark Streetdome - Haderslev Session Kvadrat - Stavanger - NORWAY
SPAIN Barcelona- Rufus, Tactic, Boardriders Barceloneta Malaga-Dacks Madrid- Welcome Skateshop San sebastian - La Plaza Saint Jean de luz/ Biarritz - Boardriders Campus , BTZ UK Black Sheep - Manchester Slams City Skates - London Parlour shop - London DC Store Milton Keynes - Milton Keynes DC Store Brighton - Brighton Route One - Bath Fifty Fifty – Bristol
SOME QUOTES…
FEEDBACKS
Marc Haziza sales France (Paris) « Team DC with a very good vibes . Very accessible guys . Sell though increased thanks to actions like this one . Very important to keep the momentum going and organize new tours like that » Jean Francois Lautrou Sales France (North est) « It is nice to be on the field and to be the organisor of such « meet and greet »moments between riders, shops owners and consumers. This brings very much credibility to the brand and keep DC in the brain of young kids that DC is a real skateboard brand ». Charley Pascal / Sugar Magazine Chief Editor « I am convinced that it is very important that the brands organize field activation like this one . It is the way to reinforce the credibility and be different ( not many brands are still doing it ). With the special Delivery Tour , DC has shown its difference and its involvement into skateboard ».
Jorn / Norway distributor Just one thing to say: AWESOME to have you guys here!. Session (shop) are super stoked !! Count us in the next time as well and remember to thank all the guys for their dedication !.. Hattie Scott, Neon Stash (PR) The 2016 DC Special Delivery Tour 2 was a rad event, getting the core hyped on DC and showing the ridiculous level of talent among our UK and global team skaters. Activations like this never disappoint and having pro skaters from across the world really flares up the passion media, skaters and customers have for the brand.
Jauffrey, Boardriders Campus good ambiance and perfect vibes . So good to meet the stars in real .Very efficient to elevate the image of the shop and generate traffic inshore ( skateboard client) La Plaza, San Sebastian , Spain A national great skate tour ! . Would be great to meet the team more often for us and our customers ! NDJ Shop , Nantes , France Thanks again to have created an event in the store . that gives a good dynamism all around the brand . Rufus , BCN , Spain Great skateboarding Tour !. People asked for some DC shoes to buy after the Team visit!. Trick 17 , Passu , Germany Great Tour ! People from Passau and our customers couldn’t believe that the DC team came to Passau!.
FEEDBACKS
QUOTES / SALES FORCE MAIN DATA
100% shops thinks it was a good initiative & experience 100% shops find this event good for their business 65% shops think to have gained new clients 65% shops have seen a positive sales increase after event (post-event) 100% shops feel closer to the brand and gave 9,3/10 as note for their relation with DC team 83,3% sales team think will be awesome to add a new activation to the tour like music show, art exhibition in order to touch additional communities.
GERMANY TOUR 4 - 9 July 2016 Matt Miller / Evan Smith / Ben Dillinger / Fabian Lang / Jean Wefeld / Patrik Pittl & guests
SCANDINAVIAN TOUR 18 - 31 July 2016 Wes Kremer / Madars Apse Josef Scott / Jaakko Ojanen Antony Lopez & guests
FRENCH TOUR 7 - 18 May 2016 Madars Apse, Gosha Konyshev, Jaakko Ojanen, Antony Lopez, Ben Garcia, and Seb Simon.
UK TOUR August 26 - sept 4 2016 Wes Kremer / Thaynan Costa/ Jorge Simoes / Anto Lopez / Sam Pulley / James Bush / Dylan Hughes
SPAIN TOUR 19 may - june 1st Tiago Lemos, Antony Lopez, Manolo Robles, Pol Catena, Javier Paredes, Marco Rivera and guests such as Cristian Cortizo
SUGAR MAG
Official Media present during the French tour Special edit 10 pages on the #179
JACKER MAG / DAMMN / ZAPIKS / LE SITE DU SKATEBOARD
BENITUVIDEO / NANTES SKATEBOARDING / DEPARISYEARBOOK / LECLOSET
EDIT /
Official media partner during the UK tour /
Annoncement UK TOUR / UK VIDEO
WES INTERVIEW
XSCAPE / GREY SKATEMAG / BOARDRIDING
ROUTE ONE / KINGPIN / BLACK SHEEP STORE
PIXELS / TOPSHEET / THEJUSTME /
THERIDECHANNEL / THE SKATEBOARDERS JOURNAL / CAMPUS SKATEPARKS
Official Media Partner on the Spain Tour / SPECIAL PAPER EDIT / SPAIN VIDEO
WELCOME SKATE / BESKATEBOARDING / STAF / GO SKATEBOARDING
ONSK8 / PATINETA / ELPATIN
SOLO MAG
WEB EDIT / Official Media Partner on the German Tour / GERMAN C L I P
SOLO MAG
IRREGULAR MAG / PLACE SKATEBOARDING
KAPU / BOARDSTATION
Special EDIT / Official Media Partner on the Scandinavia tour / UK TOUR Video
THE BERRICS
OTHERS BOARDSPORT SOURCE / SKATEBOARD PULSE / SALAD DAYS / TACKY
Tacky
OTHERS
THE SOLE / MTV ITALY / SKATE VIDEO / DAILYSKATETUBE
OTHERS
HELLACLIPS / PENDREK MAG / SKATENUGG
OTHERS AUSTIN BRISTOW / SKATE OUT
KEY FIGURES / ORGANIC SUPPORT
2016 +37,92%
2015
Magazine support Shops support Riders support DC Official account Consumers
INSTAGRAM TWITTER YO U T U B E
MAGAZINES PUBLICATIONS
RIDERS PUBLICATIONS
RIDERS PUBLICATIONS
SHOPS
WEB LINKS //
WEB LINKS http://www.zapiks.fr/dc-special-delivery-tour-2-d.html http://events.le-site-du-skateboard.com/dc-special-delivery-tour-2-bordeaux-le-7-mai-2016/ https://www.jackermag.com/ride/skateboard/dc-special-delivery-tour-2-scandinavie/ https://nantesskateboarding.wordpress.com/2016/04/22/dc-special-delivery-ii-nantes/ http://www.dammn.fr/news/2805-dc-special-delivery-tour-2-la-demo.html http://lecloset.com/2016/05/the-special-delivery-tour-ii/ http://benituvideo.com/?p=2806 http://www.sugarskatemag.com/?p=5965 http://deparisyearbook.com/dc-shoes-special-delivery-tour/
WEB LINKS http://www.freeskatemag.com/2016/07/19/dc-special-delivery-tour-2-scandinavia/ http://www.greyskatemag.com/2016/08/dc-special-delivery-ii-tour/ http://www.boardriding.com/Events/Event/WHatsUp?id=2003 http://www.xscape.co.uk/milton-keynes/articles/dc-special-delivery-tour-ii-31st-august-11382 https://sidewalkmag.com/skateboard-news/dc-special-delivery-tour-2016.html https://kingpinmag.com/videos/latest-clips/dc-shoes-special-delivery-tour-uk.html http://www.blacksheepstore.co.uk/blog/2016/09/dc-special-delivery-tour-2016-edit/ https://www.routeone.co.uk/articles/dc-special-delivery-tour.htm http://pixelstv.com/2016/09/sidewalk-mag-dc-shoes-special-delivery-tour-2016/ http://theskateboardmag.com/dc-special-delivery-tour-uk/ http://www.topsheet.eu/news/eu/4061.html http://theberrics.com/dc-special-delivery-tour-two/ http://justme.ws/articles_post.asp?id=267228
WEB LINKS http://theridechannel.com/news/2016/09/dc-special-delivery-tour-uk-2016 http://www.campusskateparks.co.uk/blogs/news http://theskateboardersjournal.com/dc-shoes-europe/ http://www.freeskatemag.com/2016/09/30/dc-special-delivery-tour-uk/
WEB LINKS http://stafmagazine.com/news/the-special-delivery-skate-tour-ii-by-dc-shoes/ http://dogwaymedia.com/2016/06/17/clip-oficial-del-dc-special-delivery-tour-ii/#.V9ZnhTd6HiQ http://beskatemag.com/blog/2016/5/5/aljnmhk1soczqqh3rakqc5gm875gmk?rq=dc%20special %20delivery%20tour%20 http://www.onsk8.com/videos/dc-shoes-europespecial-delivery-tour-2016uk518/ http://elpatin.com/dc-special-delivery-tour-2016-con-wes-kremer-jorge-simoes-thaynan-costa/ http://patineta.net/2016/10/dc-shoes-europe-special-delivery-tour-2016-uk/ http://www.go-skateboarding.com/?p=22205 http://www.welcomesk8.com/noticia/58636/special-delivery-tour-2-con-la-tropa-de-dc-porescandinavia
WEB LINKS http://www.kapu.or.at/event/2016/07/05/afterdemoparty_the_dc_special_delivery_ii_tour_2016 http://soloskatemag.com/dc-special-delivery-tour-ii-clip/ http://soloskatemag.com/dc-special-delivery-ii-tour/ http://www.boardstation.de/newsshow,DC_Shoes_Tour_Germany__Noch_3_Termine__Demo_am_Kap686_und_Skatepark_Ueberse estadt,10151,1,2,.html http://www.irregular-magazin.de/dc-special-delivery-tour-ii-clip/ http://www.placeskateboarding.de/dc-shoes-special-delivery-tour-uk/
OTHER WEB LINKS http://www.boardsportsource.com/2016/08/22/dc-special-delivery-tour-ii/ http://www.tacky.se/dc-special-delivery-tour-ii-i-sverige-nasta-vecka/ http://www.skateout.com/?p=17141 http://justme.ws/articles_post.asp?id=266122 https://www.hellaclips.com/video/dc-shoes-special-delivery-ii-germany-tour/ http://news.mtv.it/action-sports/tour-delleuropa-in-skate-prime-foto-dal-dc-special-delivery-tour-2/ http://www.skateboardpulse.com/2016/09/dc-shoes-special-delivery-ii-germany.html http://dailyskatetube.com/dc-shoes-special-delivery-ii-germany-tour/ http://beskatemag.com/blog/2016/5/5/aljnmhk1soczqqh3rakqc5gm875gmk http://www.saladdaysmag.com/dcs-special-delivery-tour-2-scandi-tour/ http://the-sole.com/news/dc-shoes-announce-start-of-the-special-delivery-tour-ii http://www.pendrekmag.com/dc-special-delivery-tour-2016-uk/ http://www.skatenugg.com/2016/09/
OTHER WEB LINKS http://www.austin-bristow.com/dcshoes/europe/specialdeliverytour2016/uk/ http://skatevideomagazine.com/tour-dc-shoes-europe-special-delivery-tour-2016-uk/