Marketing highlights report oct 16 emea

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ATHLETE NEWS

PUBLIC

Madars Apse double page photography in Sugar Mag #180

MARKETING REPORT OCTOBER 16

Tiago Lemos’ Thrasher part, Press Play, dropped this month. Be sure to watch his part on Thrasher if you haven't yet! Additional coverage on Dogway, Solo skateMag, Elpatin, Beskateboarding, LaSkatebloguerie •

• Marveen Valdent run the show in Worker, watch the teaser made in France Movie preview 15/10 ath the Snowboard Garden Festival in Grenoble. •The new Wildcats movie, Wildcats Never Die, featuring Devun Walsh, Iikka Backstrom, and Ryan Tiene premiered this month. Check out the premiere recap and gallery on Transworld Snowboarding. • The Union Binding team movie, Stronger, is now available. Look out for parts from Travis Rice, Torstein Horgmo, and Anto Chamberland. •Wes Kremer online Interview on VICE Sport

• Evan Smith also dropped a full part in Zygote, putting him on the radar for this year’s SOTY. More coverage on Kingpin, Theridechannel, 4actionsport, Theskateboarderjournal . • During the DC Shoes Special Delivery Tour, Vice UK caught up with Wes Kremer to see what he’s been up to recently and how life has changed since winning SOTY.

• Curious to find out what happened during the DC Shoes: Special Delivery Tour UK? Swing by Kingpin to watch the recap video and Sidewalk Mag for a full tour article as part of Issue 228. •Official Method Movie trailer online with our rider Jonte Lindhe

TRADE POS new Items for DC star program: DC posters container/ Seat.

• DC is excited to announce the release of the Plaza TC. Available in two colorways and one signature colorway for Tiago Lemos, the Plaza TC features SUPER SUEDE and an all new cup sole to withstand impact and meet the demands of today’s skateboarders. • The new DC Jackets Collection was designed with a focus on casual streetwear styling, functionality, and premium materials, providing the perfect combination of comfort and warmth. • The Dip Dye collection includes premium apparel styles that feature a subtle and unique

SOCIAL MEDIA

• Heathrow IA Window DC Store Toulouse

PRINT

EVENTS 05/10 / DC Surfing activation at the occasion of the Pro France in Hossegor with Music show of Jeru The Damaja, special Window store, Sandals display and exclusive presence of Bruce Irons and DC surf team •

Want to know more ? Read Jeru’s Interview

• 23-10 / DC present at Enjoy the glacier 2016 gear test in les 2 Alpes for the glacier’s opening. Online report by Fluofun

**Add us on Snapchat! Take of photo of this Snapcode.

1.93M 1.24M 40k

15M+

FOLLOWERS FOLLOWERS

Social Support for: • Holiday Jacket Collection- Launch and social support • Travis Rice Boot- Launch and social support • Plaza TC- Launch and social support • Snow Outerwear Tech Story- Social support • Continued social support for Torstein Signature Collection • Mountain Boot Support

FANS

DC x SPT Winter Cold War Collection- social support • Wes Kremer 2- Yes on Wes social support • DC x Travis Rice Social/Digital Contest support • S4 Maintenance story social support • Tiago Thrasher video part support • Ken Block Video project support •

1.9M Reach

21-22/10 DC present at Teniskology Sneaker Fair in Prague with the top street culture influencers •

1.05M 20k

FOLLOWERS

•Evan

Smith Refresh campaign still on. Torstein Collection campaign always activated with Media Blitz Ad on Method Mag n° 17.2 •

•Winter

features are on: The reason Mag including the Supernatant in their Buyer guide 2017 as one of the best snowboard of the year + propose to win a Jacket corruption here •DC winter gears on Whiteline Buyer guide

UPCOMING NOVEMBER

Nov 03: 40th Anniversary of Hawai Surf @ DC’s the Hub , Paris

Nov 12-13: Rock On Snowboard Tour in Tignes Nov 15: Scendent Boot Launch • Nov 21: DC x Chain Gang Launch (TBC) • Nov 21: Method Movie Global Online premiere • Nov 22: Resistant Series Launch • Nov 26-27: Rock On Snowboard tour in Val Thorens • Nov 28-29-30: S173 EMEA Sales Conference in Saint jean de Luz • •

•23/10 / DC partner of Stubai Zoo snowpark and celebrat the opening with its Prime park session and Sebbe de buck as new ambassador for the season.

23,200 47,000 People like this


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