BUELL IS BACK!
Debut During Daytona Bike Week “Buell is back,” exclaims Buell Motorcycles CEO Bill Melvin. After liquidating most of its assets and dropping off the radar in 2017, the reborn brand will be making its debut at Daytona Bike week, but without namesake founder Erik Buell who has since shifted to the eBike realm. “We are excited to bring Buell back with an awesome assortment of superbikes and performance motorcycles.” The new Buell Motorcycles will launch with 10 performance models by the 2024 model year. The models will be representative of the superbike performance and handling expected of the legendary Buell brand, claims Melvin. “We start with the fastest American production motorcycles, hand built in the USA, so that’s a nice start! We’re building out those platforms for more touring and adventure models, then we’re expanding our displacements to be competitive with other global brands. The passionate Buell Nation can grow and thrive again.” EBR Motorcycles acquired the Buell brand in early 2020 and began developments to bring Buell back. Buell will be present at Daytona Bike Week 2021 at J&P Cycles Destination Daytona Mega Store. The models currently in production are built by hand in Grand Rapids, Michigan. and based on the original EBR 1190 platform, complete with Fuel in Frame and Perimeter Brake Rotors. Upcoming models will include variants for dirt, dual-sport, touring and cruisers while expanding the line up to include medium and small displacement powerplants. Buell is also in the initial exploration phases for a high-performance Electric model and is open to collaboration ideas with other companies... paging Erik Buell. “Exciting times ahead for fans — and dealers — of American Motorcycles,” says Melvin. Can’t wait for Bike Week? Click here: https://www.buellmotorcycle.com/
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SHOW ME THE MONEY!
Triumph Teams With Ironhorse To Provide Dealers Subprime Option Deals just became easier for Triumph dealers as the 2020 pilot program with Ironhorse Funding has become a multiyear financing program agreement. Triumph Motorcycles America has officially contracted with the lending and servicing company to empower the U.S. Triumph dealer network to offer additional financing options to their customers. “We’ve already seen the mutual success of this relationship with the dealers that participated in the pilot and we are thrilled to begin working with more U.S. Triumph dealers,” said Jon Krumdick, COO of Ironhorse Funding. “Our goal is to become the preferred provider of nonprime and subprime financing for Triumph dealerships and we look forward to working with Triumph leadership to continue to expand our offerings and support as we grow this relationship.” Triumph dealers now have access to multiple finance options to make new units available to subprime borrowers. Under the initial program, special finance options are available to subprime borrowers such as reduced required down payments, lower interest rates, and expanded front-end advances. Ironhorse Funding provides dealer support seven days a week. “As the economy recovers, credit challenges are likely to increase for many Americans,” notes Triumph GM Rod Lopusnak. “This program is expected to be a valuable tool to Triumph dealers’ retail financing offerings as it will help increase opportunities to approve lending for customers who are just out of reach of traditional prime lending options.”
