DEATH OF A SALESMAN Great piece in the June issue, Eric! Marketing and sales both need to do a better job of meeting customers where they are today. Quite right that people want product experts offering solid advice and solutions, not sales pitches. Love your relentless focus on moving forward, all these years. Jessica Kerrigan, Customer Empath RESON8 Marketing East Greenwich, RI
DEATH OF A SALESMAN III I know we have shifted our process and it’s right along the same lines of getting the deal set and now our customers stop by for a pick up appointment. We still get to see them as they want the latest in protective gear and or fashion or the new helmet or boots. Maya Keller, General Manager Carson City Motorsports Carson City, NV
DEATH OF A SALESMAN IV Brilliantly brought to light! You are right on track with this line of thinking.
DEATH OF A SALESMAN II Do you suppose anyone will ever look at a car or motorcycle salesman the same...ever? Ironically, I know of several local operations recently taken over by “Car People” they all went backwards with selling under the 4 square model. They even think the short term success for 2020 might keep going! I fear some will be left with 2021 m ok drls for years. Kevin Hough Fort Worth, TX
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Randy Northrup, Business Services Sales Santel Communications & Tech Solutions Woonsocket, SD
MISSING ISSUES I hope all is well for you… I have not written to you in a long time, but I need your help/attention, please. How can I get a PAPER COPY OF DEALERNEWS MAGAZINE MONTHLY? How can I find WEBSITES, DISTRIBUTORS, DEALERSHIP PROFILES? In the past (15-20 years ago) I used to receive Dealernews magazine paper editions at Motoservi, but we changed to Motoser. Best regards, Jaime Medina Medina, Owner Motoser Sucre Capitla, Chuquisaca BOLIVIA Saludos desde Dealernews, Jaime, The bad news is there are no more monthly paper issues (not since 2015). But the good news is that every digital edition of Dealernews 2.0 Is archived and available here: https://www.dealernews.com/ Dealernews-Archive
MISSING ISSUES PART II Hey Dealernews: What happened to my paper copy? It stopped coming some time ago, even though I have always requested a paper issue. I have been catching your mag on the innertube. I do miss the paper editions, though. My favorite local weekly paper issued their last print edition this week, virtual from now on. Thanks, Jim Jim’s Motor Service Since ’89 High Point, NC Prior to our Dealernews 2.0 coming out party at AIMExpo 2018, the last paper copy of Dealernews was printed in December of 2015. The goal was to be getting monthly paper issues out to all the dealers free of charge once again, but pandemic happens. For now, the monthly updates will be digital editions, like this one.
