Decor Magazine January/February'14 by Decor Magazine

JANUARY FEBRUARY 2014 YEAR: 7 ISSUE: 36

ISSN 2147-3609

iรงindekiler / content s 14 18

DOMOTEX Hannover:

DOMOTEX

76 84

Sanayi:

carpets:

Her modeliyle fark yaratan Pierre Cardin Halı, geleneksel çini desenleriyle bezediği Viento koleksiyonuyla dikkatleri üzerine çekiyor. -

14 January / February 2014

Pierre Cardin Carries Pierre Cardin Carpet, who makes a difference with every single model, catches all the attention with รงini decorated Viento collection.

16 January / February 2014

Royal Halı, gençlik ve dinamizmin bir simgesi olan jean desenini yansıtan Meva koleksiyonuyla halıda modanın adı oluyor. -

18 January / February 2014

Royal Hal覺 is the name of the fashion with Meva collection, which reflects the jean design, which is the symbol of dynamism and young. -

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With 125 exhibitors Turkey maintains its leading position in foreign participations

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Pazar liderleri katılmak için kuyruğa geçti Rusya pazarı zemin kaplama tedarikçileri için şahane satış imkanları sunuyor -

36 January / February 2014

Market leaders lined up to participate Russian market promises good sales prospects for floor covering suppliers -

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Yarım asrı aşkın süredir halıda konforun ve şıklığın adresi olan Dinarsu, duvardan duvara halıyla enerji tasarrufuna katkıda bulunuyor. -

41 January / February 2014

Heimtextil Dünyadaki ev tekstil trendlerinin belirleyicisi Heimtextil, Türkiye’den yaklaşık 160 katılımcı firmaya ve 2.500 profesyonel ziyaretçiye ev sahipliği yapacak! -

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Hosting all new products for the first time, the fair will host 160 Turkish exhibitors and around 2,500 professional Turkish visitors

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K端berit -

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K端berit Design-Elements and practical installation will be the focus of interest for K端berit, the market leading developer in flooring profiles and profile systems in their booth at on Hall 7, B46 during Domotex, to be held in Hannover in January 11-14, 2014 at its booth.

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Atlas Halı, yurt dışından da gelen bayi taleplerini değerlendirmeye başladı. Kendi kendini temizleyen ve leke barındırmayan “Nano Halı” ile dünyada bir buluşa imza atan Atlas Halı, yeni buluşun piyasaya çıktığı andan itibaren hem yurt içinde, hem de yurt dışında büyük ilgi görüyor. -

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Atlas Halı has started considering the dealership demands coming from abroad. Atlas Halı putting its signature under an invention in the world with “Nano Carpet” which is able to clean itself and repels stain has been drawing a huge attention both in land and abroad since the date when the new invention was released to the market.

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â&#x20AC;&#x153;We have built a new facility in Cimkent, Kazakhstan, with an aim of improving our competitive power in the market. For five years we ranked among the top exporters of carpets from Turkey. We export to 50 countries and keep growing,â&#x20AC;? says Fahrettin Kaplan, Chairman of the board of Kartal Carpets Co.

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Greater focus on fitted carpets by wholesalers, retailers, fitters and consumers 82 January / February 2014

January / February 2014

Türkiye’de hızlı bir şekilde gelişen halı sektörünün, en son ve en güçlü oyuncularından biri olarak 2011 yılında üretime başlayan Deco Halı; daha ilk senesinde piyasaya sürdüğü 5 inovatif ürün ile bu tür halıların Türkiye’deki öncüsü konumuna geldi. Pazarın yapısını değiştirerek pek çok rakibinin de inovasyona yönelmesine ön ayak olan Deco Halı, bu konuda öncü olmanın haklı gururunu yaşıyor.

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Boyteks Genel Müdür Yardımcısı İhsan Önder Honi

86 January / February 2014

Deco Hal覺 commenced its manufacturing process in the year of 2011 as the latest and strongest players of the carpet sector developing rapidly in Turkey have become a pioneer in the sector 襤n Turkey with 5 innovative products introduced to the market during its first year of establishment. Starting the ball rolling in terms of affecting many competitors to turn towards innovation by changing the structure of the market, Deco Hal覺 takes justified pride of being a leader in this area.

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news

Deco Rugs & Carpet

investments continue The miracle from nature

Ametist!

Fresh air all day!

Triple Fresh Probiotic protection

in carpeting! Boyteks aims to become

a world brand!

Boyteks

aims to become a world brand! manufacture carpets in 2011 besides mattress ticking and upholstery fabric. Moreover, closely following world trends enabled us to become one of the ﬁrst brands to come to the minds in mattress ticking and upholstery fabric areas.

And what about figures? Can you talk a little bit about your figures such as export, turnover and employment, and about your goals?

Mustafa Yıldırım Boyteks General Manager

oyteks, which is one of the most important mattress ticking and upholstery fabric manufacturers of Turkey and world, is an investment of Boydak Holding in textile sector. We talked about the current state, market position and figures of Boyteks with Mustafa General Manager.

Can you briefly talk about company’s areas of activity? Boyteks continues its activities on a total of 155,000 square meters indoor and 215,000 square meters outdoor area of its 3 plants. Boyteks, which continues its investments since the day it was founded and adds value to the employment and industry with its Kayseri and Bursa plants, rolled its sleeves up to add value also to the carpet sector by starting to

With the mattress ticking plant founded in Kayseri in 2002, the upholstery fabric plant founded in Bursa in 2003 and the carpet plant commenced operations in Kayseri at the second half of 2011, Boyteks adds value to the economy with its more than 1300 employees. Our brand that impresses every year with its investment and growth rates recorded a growth of 14 percent in 2012. And when the growth trend is examined in light of these data, our biggest goal is to make Boyteks a world brand.

So, what steps do you take to achieve this goal? We follow the developments in the textile sector closely. We display our R&D products and meet with our customers by attending the international textile fairs with our 3 companies every year. We improve our technological progress each day. We deliver our products to 90 countries of the world. Our mattress ticking plant has the world’s largest capacity under a single roof. And this plant hangs on to its leadership position in the sector with its jacquard weaving and knitted mattress ticking production. While we supply upholstery fabric to the furniture manufacturers in our production plant in Bursa, we continue producing acrylic, woolen, polypropylene, shaggy carpets in our carpet plant that commenced operations in Kayseri with an investment of 50 million dollars. We also began exporting carpet with Deco Rugs&Carpet

brand. As Boyteks, we work hard to meet all kinds of needs of our customers with highest quality products delivered fast.

Will your investments continue? In which ﬁelds, we will see you more? Our investments continue at all three companies. We will increase the production capacity of our mattress ticking plant 15% this year. We began manufacturing warp knitted fabric as the latest trend in upholstery fabric, and we are continuing our investments. We are the ﬁrst to manufacture this fabric in Turkey and we are the leader in production. We offer products in 45 different patterns and unlimited color options. This year, we also began manufacturing velvet. Moreover, over investments for the new established carpet plant continue. Since the day we founded, our name is associated with the innovations we brought

to the sector. And with the warp knitted and velvet fabric that we added to our product portfolio, we will continue our sustainable and balanced growth at foreign markets besides the domestic market in 2013.

What does Boyteks offer to the consumers? What is its road map? As Boyteks, our goal is to enable consumers to ﬁnd everything they are looking for in a concept store, to ﬁnd everything about mattress ticking, upholstery fabric and carpet. At the moment, we meet the needs for knitted, woven, spacer, rib, velour and pile fabric at our mattress ticking facility. And at our upholstery fabric facility, we meet the needs for woven, warp knitted and velvet fabric. At international fairs we attend such as Evteks, Mood and Cologne, we welcome our customers with a portfolio satisfying all kinds of needs.

Deco Rugs & Carpet Investments Continue Nuri Körahmetoğlu Deco Rugs &Carpet Sales and Marketing Manager

Boyteks’ quality, innovation and export marketing know-how in the mattress ticking and upholstery fabric industries will pave the way for their success in the carpet industry as well.

Dedicated to high capacity production, the foundations of Deco Rugs&Carpet factory were laid on an open area of 112.500 square meters, and covered area of 65.000 square meters, where production commenced the second half of 2011. After becoming the main supplier of major domestic furniture brands in just a short period of time, Deco Rugs&Carpet succeeded in becoming the preferred choice of major foreign furniture brands, as well. The company has

increased production capacity by 100% in its ﬁrst year. Their goal is prominent: to become the world’s largest carpet manufacturer. Deco Rugs&Carpet, operating within Boydak Holding, with its ever-growing capacity, trend-setter designs and innovations is well on its way to having a say in the carpet industry worldwide. Deco Rugs&Carpet utilizes the latest technology production facilities and equipment to manufacture acrylic, woolen and polypropylene

Nowadays, the carpets we produced are on the market in 1800 points of the Turkey. We produce for the brands of Istikbal, Bellona and Mondi.

carpeting, as well as shaggy carpeting of varying qualities, all of which conform to strict international quality standards. Deco Rugs&Carpet expert inhouse team of designers offer unique designs with each collection. Deco Rugs&Carpet Sales And Marketing Manager Mr. Nuri Körahmetoğlu commented that “Deco Rugs&Carpet is committed to bringing quality, elaborately decorative designs and innovative products to this industry. Innovation and design are key elements in surviving through formidable global competition and making it to the forefront of the industry. Whether it be production or export or industry, innovation is the means to creating added value. It is design and innovation that differentiates us from the rest, and brings us to the forefront. Mr. Körahmetoğlu explains the 5 new innovative products introduced by Deco Rugs&Carpet

to the carpet industry as follows; “An expert R&D team differentiates Deco Rugs&Carpet by effectively utilizing the latest technology available in this industry, not just in Turkey but in the world, at Deco Rugs&Carpet facilities. For example; unlike previous products developed to treat odors, Triple Fresh is a sure solution for refreshing the ambient air by actually diffusing unwanted odors rather than masking or conﬁning them. Triple Fresh acts as a catalyst that speeds up the natural rate of diffusion for improved air. On the other hand, another innovative product is our Amethyst carpet, which boosts the immune system thanks to its inherent energy, transforms the body’s negative energy to positive energy, and helps protect against the negative effects of electronic devices. The Probiotic Carpet Application is a completely new technology brought to this industry by us. After being applied on the carpet, Probiotic-based materials

multiply easily subsiding on available nourishment in their environment, thus increasing the amount of probiotics in the environment. Probiotics work to remove hazardous bacteria. Another available application is Stressfree. Static energy build up on our bodies is a part of life and occurs involuntarily with daily activities like getting dressed, walking and sleeping. Stressfree is an anti-static application that helps reduce stress and relieves the body of built up static electricity, thanks to a new technological development. On the other hand, Oxygen Plus relies on negative ion technology to increase the amount of oxygen in the environment. In case of an abundance of positive ions, complaints such as fatigue, headache, irritability, hypersensitivity, respiratory problems, etc. become commonplace. Oxygen Plus helps increase the concentration of oxygen available in the air we breathe.”

We have manufactured the aromatic carpets for the first time in the sector. We are the leader for the innovative products in the sector. The sector follows us for the innovations of the carpet.

metist carpets bring positive atmosphere in your room. It takes away negative energy from your living space.

By transforming the negative energy in its surroundings to positive energy, Ametist helps provide a refreshing atmosphere through negative ions promulgated into the atmosphere.

Each passing day, new technological developments offer ever easier solutions and innovations for aiding daily living. Yet, their adverse effects cannot be overlooked. Human life is valuable and must be guarded against these threats. Since we can’t do without technology or accept its adverse effects, then we must take guard to protect the quality of all areas of life. The most effective and natural protection against the adverse effects of daily life is one of the most precious stones known throughout history, Ametist… Along with its sparkling charm, the energy given off by the amethyst is one of the most effective and natural materials in the world known to protect man against all the negative elements of daily life…

The Miracle from Nature... Thanks to Deco Carpet, the amethyst miracle of nature is now available in

carpeting, ready to improve the quality of life. Ametist carpet developed by Deco Carpet’s innovation team was inspired by the miraculous properties of the amethyst, which helps relieve stress with its pacifying effect on the nervous system, while simultaneously having a vitalizing effect on its surroundings. By transforming the negative energy in its surroundings to positive energy, Ametist helps provide a refreshing atmosphere through negative ions promulgated into the atmosphere. Ametist helps rid the body of built up negative energy, helping to improve brain function and ward off mental fatigue that is the result of overwork and stress. Plus, it all happens with the natural miraculous features of amethyst without the use of any chemicals. Introduce this miracle to your living spaces with Deco Carpet…

resh air all day!

Innovations introduced by Deco clean and improve the quality of the air we breathe in by breaking down and neutralizing the harmful gases and unpleasant odors in the air. Air… It’s the most important element for living… Indoors or outdoors, making sure the air we breathe in about 23.000 times a day is clean and pure is important for healthy living. How can we be sure that the air we breathe is clean? No matter how dirty the air outdoors is, the air indoors is almost always at least two to ﬁve times dirtier than outdoors. In fact,

sometimes it may be up to 100 times dirtier. And the disparity is not just because of cigarette smoke. On average, over 2000 living and non-living substances such as cigarette smoke, virus, bacteria, mite and dust are found in indoor air. Besides all these, household items like furniture, computers, battery chargers, air-conditioners, cosmetic-products and cleaning materials emit hazardous gases and odors into the air we breathe, threatening our health. Deco Carpet calls its solution against these threats, “Triple Fresh”.

We clean your room’s atmosphere with Triple Fresh. Fresh air for better living…

our living areas as it is about its ﬂoors. Innovations introduced by Deco clean and improve the quality of the air we breathe in by breaking down and neutralizing the harmful gases and unpleasant odors in the air. Triple Fresh’s specially formulated metal complex acts as a catalyst to decompose odorous hazardous gases like formaldehyde*, ammonia**, acetic acid*** and nicotine and transforms them into respiratory waste. Unlike previous products developed to treat odors, Triple Fresh is a sure solution for refreshing the ambient air by actually diffusing unwanted odors rather than masking or conﬁning them. Triple Fresh acts as a catalyst that speeds up the natural rate of diffusion for improved air.

* A colorless and odorless gas. Constitutes a health risk if found to be over safe limit. A research carried out in Europe found that 8% of homes had formaldehyde amounts exceeding the safe limit as determined by World Health Organization (WHO).

** A strongly odorous and colorless gas.

Hazardous if

breathed in high quantities.

The carpeting industry’s innovative brand, Deco carpet is just as interested in the quality of the air we breathe in

*** Cigarette smoke contains over 4.000 chemicals. Acetic

Acid Acetic Acid is found in high quantities and is one of the most harmful substances found in cigarette smoke.

ead a stressfree and happy life...

By clearing up the negative effects of stress from user’s mind and body, Stressfree Carpet is an everyday invitation to therapy.

Along with many conveniences, modern life brings with it many health problems as well. Stress and depression are amongst the most common health issues of modern life. In addition, static energy accumulates involuntarily with daily activities like getting dressed, walking and sleeping. Built up static electricity can lead to further stress and fatigue in daily life. It’s important to relieve our bodies of built up static electricity to live stress free.

Lead a stressless and happy life with Stressfree… Stress relief was the guiding principle that led Deco Carpet to develop and introduce Stressfree Carpet to the carpeting industry. Stressfree carpet has an anti-stress and anti-static

feature that helps reduce stress by minimizing negative energy and static electricity build up. By clearing up the negative effects of stress from user’s mind and body, Stressfree Carpet is an everyday invitation to therapy.

robiotic protection in carpeting!

Deco set out to develop probiotic technology for use in carpeting, as an all natural and effective protection against the risk to human health abound in carpeting. Start a healthy life! Although most bacteria are known to cause diseases, they aren’t always the hazardous creatures we make them out to be. Alongside the harmful ones, there are also plenty of helpful bacteria

that are actually good for us. They help protect our bodies against pathogenic bacteria that cause diseases. The friendly bacteria provide natural protection, and aren’t considered to be pathogenic or toxic for human, animal or plant health. Probiotic bacteria are amongst these harmless organisms. Probiotic bacteria feed off of the nourishment sources available in their surroundings to multiply, and over time manage to take over the domain of harmful bacteria, thereby stabilizing the rate of growth of unwanted microorganisms and actually helping to maintain the natural balance of life. As a result, probiotic products used in a wide range of products, especially in food stuffs, work as natural prevention against the growth and breeding of harmful bacteria. Of all our living spaces, carpeting is the one place that harmful bacteria

multiply the easiest. Carpeting that is for the most part ideal environments for amassing dirt and dust provide ideal environments for dust and dirt loving bacteria and house mites. Deco Carpet set out to develop probiotic technology for use in carpeting, as an all-natural and effective protection against the risk to human health abound in carpeting. Discover how Deco Carpet does it. Probiotic bacteria applied on carpeting through specially developed methods at Deco Carpet’s latest technology equipped facilities, multiply by feeding off of the food sources available in their surroundings, and over time, take over the domain and food sources of hazardous bacteria. Having lost their sources of food and living areas, hazardous bacteria, eventually move away. Deco Carpet was the ﬁrst to introduce this revolution in carpeting.

breath of fresh air in your home...

This new Oxygen Plus technology, wafts nature’s impeccable freshness all over the home for improved air quality.

Negative ion miracle in carpeting! Waterfalls, forrests and mountains… Do you ever wonder why we feel our best in these places? The water from waterfalls, the waves of the oceans, lightning, rain, photosynthesis of the plants, events, storms and wind; all naturally trigger are all natural events that trigger negative ion formation in the atmosphere and improve air quality. Negative ions adhere to harmful particles ﬂowing in the air like bacteria, viruses, allergens, mould, fungi, odors, smoke, pollution, carbon monoxide and carbon dioxide; weighing them down and forcing them to settle down on the ground, resulting in cleaner air. Deco Carpet, inspired by nature; introduces the miracle of negative ions to carpeting. This new Oxygen Plus technology, wafts nature’s impeccable freshness all over the home for improved air quality.The air we breathe contains ions, in other words, molecules with both positive

and negative electric charge. Harmful particles such as air-pollutant bacteria, viruses, allergens, mold, fungi, odors, smoke, pollution, carbon monoxide, carbon dioxide in the air are positively charged. The negative charged ions attract and adhere to these harmful particles, forming a greater mass. Weighed down by their mass, the collection of harmful particles makes it impossible for them to stay in the air, forcing them to fall to the ground, thereby separated from the air we breathe. These particles are absorbed and ionized by negative ions, resulting in cleaner air. Oxygen Plus produced by Deco Carpet is the end product inspired by nature’s miraculous negative ion feature.

Examples of negative ion density from nature: Waterfalls: 50.000 (-) ion cm3 Mountains: 8.000 (-) ion cm3 Sea Coasts: 4.000 (-) ion cm3 Forests: 3.000 (-) ion cm3 Out of town: 1.200 (-) ion cm3 City centers: 200 (-) ion cm3 Houses: 20 (-) ion cm3 Automobiles: 14 (-) ion cm3

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Sanayi: Zemindeki Zarafet -

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Kaşmin Halı Satış ve Ar-Ge Ekibi

Kaşmir Halı, son dönemde piyasaya sunduğu Ziynet, Terracota ve Esperanza koleksiyonları ile sektöre ses getirdi. Yeni ürünlerde kullanılan renk ve desenlerin müşteriler tarafından beğenildiğini aktaran Kaşmir Halı Satış Müdürü Ercüment Doğdu, 2014’te daha farklı ürünler ile tüketicilerinin karşısına çıkacaklarını söyledi. -

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Kaşmir Halı Satış Müdürü Ercüment Doğdu -

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Kasmir Hal覺 has created impression in the sector with new collections Ziynet, Terracota and Esperanza released to the market recently. Stating that the yarn structure, colors and designs used in the new collections are acclaimed by the customers, Ercument Dogdu, Sales Manager of Kasmir Hal覺 said that they will appear before the consumers with more different products in 2014. -

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En son duvar ve yer döşeme ürünleri, perde ve tül, perde aksesuarları, perde malzemeleri, döşemelik kumaş, yatak odası ve banyo ürünleri, dekorasyon ürünleri ve ipliklerin sahne aldığı fuarda son trendler ve koleksiyonlar görücüye çıktı.

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Latest trends of wall & floor coverings, curtains & tulles, curtain accessories, curtain devices, upholstery, bedroom products, kitchen & dining room textiles, towels, bathrobes & bathroom products, decoration products and yarns were displayed -

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180 katılımcı firma halı ve yer döşemelerinden inovasyonları İstanbul’da sergiledi

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FUARDAN

SHOTS FROM THE FAIR

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FUARDAN

SHOTS FROM THE FAIR

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FUARDAN

SHOTS FROM THE FAIR

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FUARDAN

SHOTS FROM THE FAIR

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Having recently won â&#x20AC;&#x153;Grand Exportâ&#x20AC;? Trophy for their exceptional performance in commercial exports thanks to the continued trust of their customers, SUPERBA S.A.S will welcome its customers to discuss their new projects in Domotex Hannover on 11-14 January 2014 in Hall 5, Stand B21, with a larger stand than ever before. -

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* Asya’nın önde gelen mobilya üretimi, ağaç işleme makineleri fuarı gelecek on yıl için hızını arttırdı * Meşhur markalar komple geri dönüyor * Tasarım gücünden yeni pavyon başlangıcı * Katılım deneyimini arttırmak için uluslararası hollerde (Hol 11.1, 14.1 ve 15.1) katma değerli hizmetler ve faaliyetler planlandı -

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* Asiaâ&#x20AC;&#x2122;s flagship furniture production, woodworking machinery event gearing up for next 10 years * Renowned brands to turn up in full force * New pavilion from design powerhouse to debut * Value-added services and activities at international halls (Hall 11.1, 14.1 & 15.1) set to heighten participation experience -

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A leading brand for comfortable and stylish carpets over a half century, Dinarsu encourages energy efficiency with its wall-towall carpets. -

ciency -

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18-21 Ekim 2013 tarihlerinde, Varanasi, Hindistan’da düzenlenen son “India Carpet Expo” etkinliği, dünya halı piyasasındaki büyük uluslararası cazibesini ve Halı İhracatını Destekleme Konseyi’nin “Amiral Gemisi Fuarı” olarak öncü rolünün kanıtını bir kez daha ortaya koydu. -

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Recent edition of “India Carpet Expo”, held in Varanasi, India on 18th -21st of October, has once again delivered proof of its great international appeal in the world carpet market and its pivotal role as the Carpet Export Promotion Council’s “Flagship Fair”.

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Erdenet Carpet Fabrikası - Moğolistan

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Swell Soft Üretimde Erdenet Carpet - Moğolistan

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100% Yün Halı Swell Soft Öncesi

100% Yün Halı Swell Soft Sonrası

Swell Soft Üretimde Erdenet Carpet - Moğolistan 157 January / February 2014

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Yarn -

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Erdenet Carpet Factory – Mongolıa

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100% Wool Carpet Before Swell Soft

100% Wool Carpet After Swell Soft

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Br覺ef覺ng About The Results Of Swell Soft In Erdenet Carpet Management

Tests Of Swell Soft Results In Erdenet Carpet - Mongol覺a

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TURKISH EXHIBITORS AT DOMOTEX 2014

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2014 FUAR PROGRAMI SAYI OCAK ŞUBAT

MART NİSAN

MAYIS HAZİRAN

TEMMUZ AĞUSTOS

EYLÜL EKİM

KASIM ARALIK

FUAR ADI ŞEHİR VE ÜLKE ORGANİZATÖR Heimtextil

Frankfurt - ALMANYA

MESSE FRANKFURT

Domotex-Halı-Yer Döş.IMM

Hannover - ALMANYA

İTKİB

Mobilya Fuarı

Köln - ALMANYA

MESSE KÖLN

Masion&Object

Paris - FRANSA

SAFI

Domotex Asia Chinafloor Homedeco Ev Tekstil ve Dek.

Şangay - ÇİN Almatı - KAZAKİSTAN

VNU TÜRKEL

Interzum China

Guangzhou - ÇİN

MESSE KÖLN

Gaziantep Halı Fuarı Domotex Russia

Gaziantep - TÜRKİYE Moskov - RUSYA

MARKA HANNOVER MESSE

Evteks

İstanbul - TÜRKİYE

CNR

Intern'l Area Rug Market Intertextile Shanghai

Atlanta - ABD Şangay - ÇİN

AMERİCASMART MESSE FRANKFURT GmbH

Masion&Object MoOd (Decosit) Design Living Tendency Ev Tekstili ve Dekorasyon Fuarı Gaziantep Halı Fuarı Textillegprom Heimtextil Russia

Paris - FRANSA Brüksel - BELÇİKA

SAFI TEXTİRAMA

Kiev - UKRAYNA

TÜRKEL

Gaziantep - TÜRKİYE Moskov- RUSYA Moskov- RUSYA

MARKA EXPOTIM Messe Frankfurt

İstanbul - TÜRKİYE Baku - AZERBAYCAN

DEUTSCHE MESSE TÜRKEL

Domotex Middle East Ev Tekstili & Dekorasyon F.