DEREVOOBROBNYK is an authoritative source of information and widely known branch newspaper in Ukraine Derevoobrobnyk is a newspaper, where managers of companies and authoritative experts analyze the main tendencies, problems and prospective of the furniture, woodworking and forest industries. Newspaper has the following headings: events, facts, opinions and comments, market review, international cooperation, production, equipment, software, investment and innovations, exhibitions and conferences, companies, PR (promotional articles), etc. Derevoobrobnyk has been published since 2000. Today the circulation of the newspaper is 10 000 copies. Periodicity is twice a month. Minimal size is 20 pages (A3 format, multicolour, offset paper). Big circulation and broad distribution secure high efficiency of your money invested into advertisement in Derevoobrobnyk. Distribution of newspaper: subscription (41%), free distribution at specialized exhibitions and to the companies from our database. Since October 2012 in newspaper Derevoobrobnyk is specialized supplement – Meblevyk – all necessary information about furniture market: new equipment and materials, technology and software, actual market survey.
Advertisement in Derevoobrobnyk Advertisements in newspaper are placed on the basis of the block principle. The size of a minimal standard block is 24.6 cm2 (41×60 mm). The price of a minimal black and white block is 38.50 EUR (see next page) and 69.30 EUR for colour block. Size of your advertisement is a combination of minimal blocks. The whole page of newspaper (270×385 mm) contains 36 minimal blocks. Also you can choose the place of advertisement.
Discounts for advertisements
(depends on the quantity of ordered minimal blocks) Q-ty of blocks
Discount, %
3–9
5
10–19
10
20–34
15
35–49
20
50–69
25
70–99
30
100–139
35
more than 140
40
Additional payment (depends on the quantity of ordered minimal blocks) Advertisement placement place choice colour pages last pages first pages
Extras, % 10 80 100 400
Prices for promotional articles*, EUR On black and white pages
On colour pages
1/2 page
1 page
1/2 page
1 page
228
396
378
564
* Articles are prepared by advertisers. If you want the article to be prepared by Editorial Board of Derevoobrobnyk, then its price have to be negotiated. Editing of the articles is free of charge.
The schedule of issues of the newspaper «Derevoobrobnyk» in 2012 and the schedule of its participation in the leading trade fairs and exhibitions in Ukraine The issues are focused on the topics
Additional free distribution of the newspaper (beside subscription)
Producing of wooden windows and doors
Distribution to the companies included in our data base
Sawmill equipment
Distribution to the companies included in our data base
CNC (machining) centers
«Comfort», Lviv, 22-24.02
4
Date of issue 17.01 31.01 14.02 28.02
Wood cutting tools
« Kyivbuild», Kyiv, 29.02-02.03
5
13.03
Cutting equipment
«Kyiv International Furniture Forum», Kyiv, 14-17.03 «Windows. Doors. Roof», Lviv, 20-23.03 «BuildEXPO – Spring», Lviv, 20-23.03
6
27.03
Chemical protection of wood
«INTERBUDEXPO», Kyiv, 27-30.03 «Warm. Water. Air», Lviv, 04-06.04
7
10.04
Wood modification
«ArtSalon», Donetsk, 18-21.04 «Your home’s furniture (spring)», Odessa, 19-22.04
8
24.04
Wood waste utilization
«Ukrainian Biofuel Forum», Kyiv, 25-26.04
9
08.05
Hand power tools
Distribution to the companies included in our data base
10
22.05
11
05.06
Aspiration equipment
Distribution to the companies included in our data base
12
19.06
Lacquers and paints
Distribution to the carpentry companies
13
10.07
Adhesives for wood
Distribution to the companies included in our data base
14
24.07
Wood drying
Distribution to the companies included in our data base
15
07.08
Producing of furniture fronts
Distributed to the furniture making enterprises
16
21.08
Drilling equipment
Distribution to the companies included in our data base
17
04.09
Finishing: technology, materials, equipment
«LVIV FURNITURE SALON », Lviv, September «Your home’s furniture», Odessa, 13-16.09
18
18.09
General topics
«Lisderevmash 2012», Kyiv, 18-21.09 «BuildEXPO – autumn», Lviv, September
19
02.10
Edge banding machines
«Furniture Technologies, Components, Textiles», Kyiv, 3-6.10 «BukWood», Chernivtsi, 3-6.10
20
16.10
Wood-based construction
«Wood-based construction », Kyiv, 18-21.10 «ArtSalon», Donetsk, 24-27.10 «Furniture. Interior. Woodworking», Vinnytsia, 26-29.10
21
06.11
General topics
Increased circulation of this issue will be distributed at the furniture making, woodworking as well as logging enterprises of Ukraine
22
20.11
General topics
Increased circulation of this issue will be distributed at the furniture making, woodworking as well as logging enterprises of Ukraine
23
04.12
Wood sanding
Distribution to the companies included in our data base
24
18.12
Pneumatic equipment and tools
Distribution to the companies included in our data base
No of issue 1 2 3
General topics
«Woodworking 2012», Lviv, 22-25.05 «Furnitureexpo», Vinnytsia, 23-25.05 «Furniture and interior», Odessa, 24-27.05
The schedule of additional issues Date of issue
March 14.08
Title
Distribution
Specialized supplement “Protection and modification of wood” Catalogue of suppliers of the woodworking, furniture and forestry industries
At all exhibitions with participation of «Derevoobrobnyk» in 2012–2013 At all exhibitions with participation of «Derevoobrobnyk» in 2012–2013.
No22 of newspaper is distributed to the companies included in our data base as well as at exhibitions. The deadline for submitting the advertising materials – 5 days before the date of issue! 09.11
Wall woodworker calendar
Woodworker Calendar
is a confirmation of your leadership Calendar with the circulation of 15 000 copies will be distributed among the specialized companies. Woodworker Calendar contains information about the most important Ukrainian and foreign exhibitions in the woodworking, furniture and forest industries. 30 advertising blocks in the Woodworker Calendar 2013 will work for you the whole year round. The price of the block (75×110 mm) is 430 EUR. You can order an advertisement in the calendar till October 31, 2012.
CATALOGUE OF SUPPLIERS OF WOODWORKING, FURNITURE AND FOREST INDUSTRIES 2012-2013 Placement of the contact information and distribution of this catalogue are free of charge Catalogue will contain the information about companies of woodworking, furniture and forest industries, specialized organizations and the list of the most famous specialized exhibitions in Ukraine and world. With the circulation of 7 000 copies Catalogue will be distributed among the specialized companies. You can place information or advertisement in Catalogue till August 10, 2012.
Every participant of the Catalogue 2012-2013 can emphasize its company among the others by several ways: 1) to place bold typed contact information. Price for this service is 35 EUR. 2) to place a multicoloured company’s logo with the size 43×20 mm. Price for this service is 40 EUR. 3) to order advertisement. Prices for colour advertisement Type of advertisement
Size, mm (width х height)
Price, EUR
Inner pages 1 block
43 х 66
144
2 blocks
91 х 66
270
3 blocks
140 х 66, 43 х 198
378
6 blocks
91 х 198, 140 х 132
744
140 х 198
1092
9 blocks
Cover 2-nd page
175 х 255
1092
3-rd page
175 х 255
1092
4-th page
175 х 255
2298
Editorial Board of the «Derevoobrobnyk» newspaper Mailing address: P.O. Box 5911, Lviv, 79054, Ukraine Office address: 2-A Sadova Str, Lviv, 79054, Ukraine
Prices for black and white advertisement Type of advertisement
Size, mm (width х height)
Price, EUR
1 block
43 х 66
75
2 blocks
91 х 66
132
3 blocks
140 х 66, 43 х 198
186
E-mail: derevo@derevo.com.ua Tel./Fax: +38(032) 244-11-64, 244-11-65 www.derevo.com.ua