DESIGN MATRIX • MAY-JUNE 2013
PEOPLE • LIFESTYLE • DESIGN • INTERIORS
May-June 2013 VOL. 3 • ISSUE 4 • `100
Nina Puri
“There is nothing perfect. I believe being perfect and reaching there is a continuous process.” A Paprika Media presentation Design Matrix_May-June 2013.indb 1
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S ’ R O T EDI N O T E
W
oman’s Day is not about celebrating the spirit of woman on a particular day, but it is about reiterating and reliving this fact in our everyday life. A woman is capable to perform almost anything and everything that
she wishes to. On one hand she can climb and reach the highest peak and on the other hand she can swim to the deepest depths of the oceans in search of Mother of Pearl. Today, she can handle the management of an organisation with proficiency and manage the daily chores of her household with efficiency. It is this diverse nature that makes her beautiful yet so compassionate, understanding yet so impressive. Harriet Beecher Stowe believes, “Women are the real architects of society.” Thus, each and every day can be dedicated to this spirit of woman. This issue, our ‘Cover Story’ on Nina Puri takes the opportunity to celebrate this woman power. Here, our ‘Cover Story’ shows that she is not only an interior designer, who is responsible for adding vigour to our homes but ensures that it assumes a class and a look of its own. Time and again, woman has proved that she not only has equal rights but in certain cases she has progressed beyond men. She is the boss! Kiddos to this strength and the power. In addition, ‘Event Report’ will showcase highlights from the industry related events, ‘Creative Ideas’ will elaborate on interesting Visionnaire. Regular section, ‘Product Update’ will exhibit exciting launches and the happenings from the industry. There are other interesting sections too. Enjoy reading the power-packed edition of Design Matrix.
Chandreyee Bhaumik www.designmatrix.co
Now follow us on www.facebook.com/DesignMatrixMagazine
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22
112
94
123 COVER STORY
DESIGN CORNER
Let us take a journey with Nina Puri: her
ANSA Interiors holds a gamut of fantasy for us. pg 97
experiences, her projects and so on. pg 22
DESIGN PROMO
GLOBAL EYE
Mozaic shows how colour is a significant factor in any design. pg 102
An exploration of the varied projects of the Design Museum, London pg 48
SPOT LIGHT RESIDENTIAL DESIGN
Dining is not any more about food alone. It is about spending good time in an apt surrounding. pg 106
A house becomes a ‘home’ with the right ambiance. Have a look. pg 56
IN FOCUS
CREATIVE IDEAS LUXURY DESIGN A sojourn with Amit Malwade pg 78
Visionnaire presents a delight for the eyes. pg 108
journey. pg 62
DESIGN INSIGHT
EVENT REPORT
IN CONVERSATION WITH
An in-depth knowledge on system windows. pg 86
A review of three top notch industry events pg 112
ZOOM IN
YOUTH CORNER
Expression is all about freedom. Witness a journey that is of course rare and uncommon. pg 91
A journey from campus to industry has different phases. But what you need is the right attitude and courage. pg 120
the student growth and development.
TREND CORNER
PRODUCT LAUNCH
Jankidevi Public School as an architectural
Interiors from the Napean Sea Road store of Marc Cain. pg 94
A vivid exhibit of diversified range of products. pg 123
Sajjan Dokania, Chairman & CMD, Durian Industries Ltd, shares the company’s
A diverse yet unique range of products from Santushti Interiors. pg 64
INFRASTRUCTURE DESIGN A school needs an apt environment for
marvel. pg 72
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PEOPLE • LIFESTYLE • DESIGN • INTERIORS
March-April 2013 VOL. 3 • ISSUE 3 • `100
Vivek Bhole The purpose of this profession is innovation. So if you are not innovative you cannot be in this profession.
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We would love to have your views, comments and/or suggestions on what you would like to see or read in our pages. Please email to: cbhaumik@designmatrix.co or write to Design Matrix, MRJ Creations Pvt. Ltd., C-201 Shyam Kamal Agarwal Market, Vile Parle (E), Mumbai-400 057 or Call on 022-26187132.
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INBOX
The issue of Design Matrix is of very high
the magazine, Design Matrix, are extremely
quality. It aims at giving a wide view of the
well written.
entire world of architectural world as well
articles as well as take care of the 360 degree
as informs us regarding the top trends of
perspective of the industry.
These are well researched
interiors. The impressive paper quality along
Further, the articles are well supported
with perfect colour co-ordination helps in
with vivid images that make the reading
making the reading experience an exciting
an interesting and an exciting one. In
one.
addition, several quote boxes along with the
I, thereby, take this opportunity to
highlighters help in fast reading as well as
congratulate the entire team of Design Matrix
grasping well of the subject. Kuddos to the
for bringing out interesting issues every 2
team spirit and the work well done!
Gauri Chauhan Aurangabad
months. All my wishes for a brighter journey!
Nalini Gupta New Delhi
There are several magazines of this genre but Personally I feel the magazine, Design Matrix,
this magazine has a class of its own. Every
is very different from the other magazines in
time it manages to bring a top notch of
the same or similar genre. With so many yet
the industry in the Cover Story section. The
clear cut sections, the magazine reaches out
interviews are well researched and interesting
to the entire value chain.
to read. They not only give us an idea about
I believe people associated with the
the professional life of the personality, but
architecture or interior industry can have
also highlight on their personal side: what
their pick from the entire gamut of ideas and
are their hobbies, what was their inspiration,
offering.
etc. The architects and the interior designers
Plus, this is not a drab magazine that
discuss how they maintain a balance between
reads like a journal. Indeed, the magazine
their personal and professional life, despite a
has an interesting way of explaining things.
hectic schedule.
In addition, I must agree that the design elements of the magazine are a visual treat.
Arvind Shah Ahmedabad
Therefore, by reading these, we are also motivated to carve out a niche for ourselves.
It does not really matter to which industry we
belong to. Thus, Design Matrix is not only a guide to the architectural world, but also how
Ranging from the top trends of the industry, the latest event reports, to the product launches and other aspects, the articles in
to be a true professional.
Manish Menon Bengaluru
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Cover story
NINA PURI
A woman with
CONVICTION Calm, composed, yet determined, well defined in her thought processes would what describe Nina Puri. Balancing office work as well as home chores with a touch of expertise and finesse is what she stands for. Believing that perfection is a continuous process, she carries on in her journey. A loving mother of two daughters and an approachable boss, Nina Puri shares her journey with Chandreyee Bhaumik.
Nina Puri graduated from the Academy of Architecture, Mumbai in 1988 and after brief stints with Architect Ajit Bhuta, her brother and Architect Hafeez Contractor, begun her practice in 1992. Her repertoire of projects includes private homes and offices rendered with a wide palette of materials, colours and textures in a contemporary language. Her portfolio of discerningly selected projects ensures an individuality to each one. Meticulous attention to detail to create a holistic space attenuated to each client’s personal requirements with a distinctly unique character is her and her team’s design mantra.
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How has been your journey so far?
Share a little bit on your school and college life
wherein one of my brothers was an archi-
My journey so far has been a path of learning something new every day and my abil-
I had a simple school life, with the goal to
wanted to pursue either one of these two
ity in myself instilled in me by my husband
pursue architecture at the tender age of 15.
courses. However, the more I watched my
to believe that I can do it has paved my
I was exposed to architecture at a very early
brother create designs, build architectural
path.
age as one of my brothers was an architect.
models, and express his creativity in a truly
The decision honed my study of the scienc-
artistic form I realised that the amount of
Why the decision to come to interiors?
es and I ended up doing well academically.
innovation and vision that architecture pre-
All three of my brothers, besides my desire
sented was something I would not find in
I do not think I ever planned it. I studied
were responsible for me to join the Acad-
almost any other field of work.
architecture but as soon as I completed col-
emy Of Architecture, an institute that was
lege I started working on interior projects
more of a home to us where I found my
that came my way and I realised that there
Love (Sanjay) and some wonderful friends.
is creativity in every small aspect of interior
tect and one a chemical engineer. I knew I
Any memorable moments of your life that can be regarded as your life-turner? I cannot pinpoint a specific moment as
period, this made me start to love it. As Fate
What has been your primary source of motivation and inspiration?
goes, I was flooded with more projects and
Being the youngest in the family, my source
pleted and the client is satisfied and thank-
since then there was no looking back.
of inspiration came from my older siblings,
ful to you for giving them a beautiful
designing and the result of one’s creativity was transformed into reality in a very short
there were plenty of memorable moments. The feeling when project has been com-
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home, such moments are the ones that I can cherish for times to come.
So, is it a story of love over architecture? …(laughs)…It is actually an amalgamation of the two. We had studied together and though we were in the same batch and there was zero competition between us I had always admired him and respected him and his work. It is architecture, which plays an important role in binding us together.
How do you manage your personal and professional life? We are in the same office but we handle completely different projects. We designed and built our home together and yes when MAY-JUNE 2013 • DESIGN MATRIX 25
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would be better to work separately. How-
What are the essential criteria for a perfect and a smart interior for you?
ever, in spite of working separately we share
There is nothing perfect. I believe being
our thoughts and ideas, always respecting
perfect and reaching there is a continuous
and considering each other’s opinions.
process. Standing at this point, even today, I
we were working together we were pulling our hair apart! Thus, we realised that it
feel that my best is yet to come. I would say
Is the knowledge on interiors an acquired one or have you developed it with experience?
that there is nothing that you can refer as an
I believe there has to be a burning desire
one looks at the interior that is important.
to gain knowledge inside you. It is not pos-
It might be perfect in my eyes but it might
sible to acquire it without truly wanting and
not be necessarily perfect in another’s.
working towards it. My passion for the sub-
Therefore, according to me, the idea of per-
ject and was initially moulded by people
fection is satisfying my clients needs; where
around me but the knowledge base cer-
I am content that I have delivered what has
tainly grew with experience.
been expected of me, and even more.
absolutely perfect interior. The concept is relative and it is the perspective with which
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Bhansali’s
Residence
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T
he designer’s flair for contemporary interiors seems to match the clients’ aspirations and the design vocabulary they wanted for their own space.
The project location, not being within the comfort zone of the archi-
tect, she was reluctant to take it up. But after the site inspection, she was convinced to take it up as a challenge, as she saw great potential in the raw structure. A state of the art 5000 sq ft duplex on the 20th floor, situated on the Palm Beach road with a spectacular view, has been designed to incorporate all the latest hi- tech amenities. The client wanted a modern apartment with warm hues and clean lines. The major challenge that the architect had taken for herself was to define the space to feel like a bungalow atop a high rise block. The main door opens into the impressive living area with a view of the dazzling skyline. The volume was taken in consideration by stone wall cladding, which goes all the way to the ceiling enhancing the space of the dou-
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ble height. Care has been taken so as to plan all the important areas of the house to overlook the view. Instead of providing a staircase and reducing the size of double height cutout, a small indoor glass lift was provided. Integrated use of mirrors & mirror wall paneling has been done in order to bring in the view & create an unending space. A dark flooring of Armani brown marble was used for the entire house to create warmth. The colour palette of the house has been carefully matched with the strong character of the flooring marble. Colours like off whites and gold in rich leather and silken textures, brown veneers and carefully picked wall papers placed on the gleaming Italian marble therefore set the mood for the whole house. The design of the bedrooms and bathrooms has been created so as to portray the individual’s taste and personality, yet having its own identity. The home, however still looks like a ‘home’ and is primarily designed as a ‘bungalow in the sky’.
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Sheth’s Residence
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T
he lavish two – five bedroom apartment joined together for a high profile stock broker couple’s home is a fine example of a fusion collaboration of straight line design with Indian influence over it. The
house of 6000 s/ft was spread linear along the length of about 160 r/ft, facing the sea-link skyline of Mumbai. “We liked the simplicity and elegance of the property, and the fact that it is in the very heart of the city.” clients fact it out. This linear plan helped the architect to create individual area on either side, for the two generation of the family with living room being the central interacting area. “Glamorous lavish apartment with an Indian ornamentation & state of the art look” were the expectation from the family. The architect explored with rich colour palette in tune with off white-gold embedded mother of pearl
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and highlights of different earthy colours & materials. Mother of pearl
pouring light into the would be dark passage leading to the bed-
embedding continues to the bedrooms & bathrooms giving the rich-
rooms.
ness in silence. The entry is a large lobby with overlooking the terrace
Clients insisted on using varieties of flooring in different rooms
on either side which was highlighted by the free standing lights from
due to generation gaps, which at first was against the will of the archi-
‘Clove studio’ in Delhi. The living room is broken into two seating area
tect as she preferred using a same material for the entire house but
consisting of an Indian seating in the center with traditional jalli grill
eventually she took it up as a challenge and it turned out to be a great
ceiling, which is housing the projector. The space flows into the din-
experience. “It was really difficult,” she acknowledges, “but when you
ing room with motif pattern inlay of mother of pearl over the TV stor-
see something and you love it, you make it work.” Throughout the
age unit. Individual hanging lights over the dining table with orange
house, art is as carefully placed as the props in photos.
backdrop makes it the focal point of the room.
It is both glamorous and full of refined details, a grand and bold
The elongated corridor’s connecting the rooms along the length
mixture of high and low by giving every room its individual identity.
on either side of the apartment are brighten by the opening up of
“The line between trashiness and elegance is sometimes rather thin,”
the study room, gymnasium, prayer room with glass sliding partition
she says. “But when the thing is good and right, you just know it.”
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Mago’s
Residence
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A
muted canvas of white & brown with shimmering accents brought in by the choice of materials &
furnishing fabrics outlines the interior scheme of this apartment. Suited to the comfort & convenience of the family the 8000 sft triplex in plush south Mumbai locality reflects high-class living, minus the typical flamboyance. The clients were very receptive to suggestions in terms of the creative styling & this allowed a lot of freedom, despite the serious interloping of Vastu principles. The designer’s effort therefore revolved around creating a charming, low-maintenance home for a busy family defined pockets create a clutter-free look. The house splits in 3-level consisting of main entrance at mid level for pubic entertainment, above is party terrace & lower for private space for the family. The staircase is the core heart of the house connecting the triplex with a beautiful skyline, at different time frame of the day the skyline provides impeccable & magical
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colour of shades giving different mood to the house. On the mid level of the triplex entrance leads to the lavish living – dining space. The huge L-shaped balcony floods the room with natural light, wonderful sea breeze & offers a spectacular view of the Mumbai skyline. Descending the staircase one reaches the private areas. Simplicity is the keyword of the space, where a bit of sheen & shimmer with bronze add a whiff of glamour to the serene backdrop of the space. Once again cleverly chosen materials & accessories are used to enliven the décor. The underlying parameter of the clients brief – to create a stylish, elegant home – is studiously followed all over. The highlight of the décor is the manner in which the interior work merges with architectural elements. The designers’ attention to detail is palpable. The Decor scheme unifies the two levels by the continuity in colour & character. The openness in plan has been beautifully balanced by the warmth offended by the material board & the colour palette. A thoughtful selection & placement of accessories enhances the raw, timeless appeal of the décor.
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Chopra’s Residence
N
ina Puri and her colleague
to change the entrance to the apartment
one side and a banquette on the other
Sangeeta Bajaj worked closely
so as to create a small foyer which offers
side. The lamp on the wall is Vietnamese,
on this project and their creative
more privacy’
made from wall hyacinth, while the bar counter is clad in stone mosaic.
inputs have helped them to shape the
Cement sheets have been used for the
space. This 2500 sqft apartment had an
wall cladding in the living room, creating
Large sliding doors in wood and
asymmetrical layout and four bedrooms,
visual interest by playing with the size and
glass enable the space to be air-condi-
which the clients decided were more than
thickness of the strips. Illuminated by spots
tioned, when required. The balcony has
they needed. So the architect made civil
from above, the relief is accentuated by the
Jaisalmer stone cladding on the walls in
changes with alacrity, shifting the kitchen
play of light and shadow. Bottocino marble
a grid design, its yellow tones adding a
and connecting the home theatre area
flows through the space while a wooden
cosy warmth. Bathrooms follow an earthy
to the living room, which provides cross
sofa from Red Blue & Yellow complements
aesthetic, with a round stone basin being
ventilation to the space.
the coffee table, which was designed
set at an angle in a cut-out in the counter,
‘And since this building has just one
using a wooden ball from Good Earth. The
while the powder room has an urli for a
flat per floor, it has not been very difficult
dining table is flanked by three chairs on
wash basin.
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Aatman’s
Office
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A
s a complete deviation from the clinical look that most offices seem to possess these days with
modular furniture, the Aatman office is suffused with a clear sense of identity with each element custom made. Shades of grey and black dominate the palette of materials with deliberately extensive ornamentation enhancing spaces within this office. Opening into a large terrace the internal office spaces seamlessly integrate with the outside which is also rendered in the shades of grey. 44 DESIGN MATRIX • MAY-JUNE 2013
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Ornamental mirrors, screens, carpets, furniture accessories accentuate spaces
parts of the work areas echoing the company’s publishing profile.
and corners while streamlined rectilinear
The Aatman’s office design creates
compositions constitute the work spaces
a series of unique experiences with its
creating intriguing contrasts as are experi-
dynamic contrasts juxtaposition of varied
ences the volumetric dispositions.
styles within that are woven into each oth-
Graphical compositions created from world leaders and their quotations adorn
er inextricably to correctly form a distinct identity.
npuri@sanjaypuri.in
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Global eye
By: Harsha Kotak
Design
Revelation
Going through varied projects at the Design Museum, London was indeed a delightful experience, to say the least. Read on and catch the glimpses of the sojourn... 48 DESIGN MATRIX • MAY-JUNE 2013
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GALAXY SOHO, BEIJING Designed by Zaha Hadid
Five continuous, flowing volumes coalesce to create an internal world of continuous open spaces within the Galaxy Soho building – a new office, retail and entertainment complex devoid of corners to create an immersive, enveloping experience in the heart of Beijing.
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I
through
bring forth the most original and inspiring
lation and revelation that I came back
heavy rains on the streets of Mumbai
designs of the year. This year the 90 nomi-
with. The show had its usual eclectic self
magine
yourself
walking
and something magical happens – you
nated projects included the best designs
showcasing the loud and massive projects
can control the rain – it responds to your
from around the world in last 12 months
alongside the projects with smaller ambi-
movements and falls around you leaving
across seven categories: Architecture, Digi-
tions.
you dry.
tal, Fashion, Furniture, Graphics, Product
This is no hallucination but one of the
and Transport.
Here I have picked a few of the path breaking designs including the works of my favourite architect & designer Zaha
many magical projects selected for the Design of the year 2013 awards by Design
The visit...
Hadid and the Louis Vuitton collection by
Museum, London.
I took the opportunity to visit the exhibit of
Yayoi Kusama that I had featured in my ear-
Regarded as prestigious awards of
these projects at the Design Museum, Lon-
lier column.
the design world, these awards aim to
don and would like to share some stimu-
CANDLES IN THE WIND
Designed by Moritz Waldemeyer for Ingo Maurer ‘Candles in the Wind’ is a revolutionary new lighting concept, using modern LED technology to recreate the experience of light from a candle flame. The minimal design is a bare circuit board featuring the latest in microprocessor technology paired with 256 high quality LEDs to evoke the natural flow and flicker of a candle.
RAIN ROOM
Designed by Random International ‘Rain Room’ is a 100 sq m field of falling water for visitors to walk through, experiencing how it might feel to control the rain. On entering, visitors hear the sound of water and feel moisture in the air before discovering the thousands of falling droplets responding to theirpresence and movement to keep the visitors dry.
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THE SHARD, LONDON Designed by Renzo Piano The Shard is the tallest building in Western Europe, transforming the London skyline, the multi-use 310m vertical structure consists of offices,worldrenowned restaurants, the 5-star Shangri-La hotel, exclusive residential apartments and the capital’s highest viewing gallery.
LOUIS VUITTON COLLECTION Designed by Yayoi Kusama Bold and playful, the collection features the artist’s signature spots - which cover every item, from bags to dresses and even whole stores. The range is the fashion house’s most significant artist collaboration since it teamed up with Stephen Sprouse in 2001 to create his now iconic graffiti bags. As part of the range Vuitton stores and a special installation at Selfridges included Yayoi Kusama life-size models and large scale artworks.
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CHILD VISION GLASSES
Designed by The Centre for Vision in the Developing World Self-adjustable glasses that allow the wearer to tweak the lenses until theyfocus clearly. These glasses are based on a fluidfilled lens technology thatis similar to that used in the Adspecs. While the Adspecs were designed for use by adults, the ‘Child Vision’ glasses have been developed specifically for use by young adults aged from 12-18.
BOOK MOUNTAIN, SPIJKENISSE
Designed by MVRDV This mountain of bookshelves is contained by a glass-enclosed structure and a pyramid roof with a total surface area of 9300 sq m corridors and platforms bordering the form are accessed by a network of stairs to allow visitors to browse the tiers of shelves. A continuous 480m route culminates at the peak’s reading room and cafe with panoramic views through the transparent roof.
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OLYMPIC CAULDRON
Designed by Heatherwick Studio At just 8.5m high and weighing 16 tonnes, it is far smaller and lighter than previous ‘Olympic Cauldrons’. Heatherwick Studio incorporated 204 individual copper ‘petals’, each carried at the opening ceremony by each participating country to create an iconic image not only for the Olympics but also for London.
DONKY BICYCLE Designed by Ben Wilson
The steel beam running through this compact bicycle by British industrial designer Ben Wilson means it can carry heavy loads on its front and rear platforms.
Take away
than ‘desires’ and at the same time reflect
these designs and hope it inspires you all
I do not want to guess which out of the 90
the ambitions of each of these design pro-
in the same way.
selected entries will win the award for this
fessions.
year. But most of these projects illustrate a
I felt a sense of adventure run through
Please send in your thoughts and
design’s ability to deal with ‘needs’ rather
my body while going through each one of
comments to harshakotak@designmatrix.co MAY-JUNE 2013 • DESIGN MATRIX 53
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Residential design
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OFFERING A
BIRD’S EYE
VIEW
Aakruti design is a proprietary firm headed by Chetan Shah and associated by Ashok Mewada. Highlights from a chat with Chandreyee Bhaumik What was your experience while working on this project? How much time did you require to complete this project? This was an old building. The carpet area is 1750 sqft. The the elder son with walk-in bedroom next to the kitchen is for th room next to it in dark wine wardrobe & shower area. The roo colour is for the younger son. The room on right with master bedroom of owners orange in furnishing is the mas with built in wardrobe & shower showe area. was a long corridor runFrom the main door there w ning to the other end. The clie clients wanted three bedhall, kitchen and a rooms, one guest bedroom, bedro the client’s requirements. temple. This was th plans and various We had made several se changes were incorporated. Finally we arrived at tthe decision. The house already had a British style balcony. they needed to install a Further, th 100 inch projector in the hall. And thus, thu the hall needed to be extremely spaceous and offer a extreme feeling of comfort. So, we had do away with the wall to d
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that was already there. In other words I wanted to offer something that was ‘clean’ and at the same time modern. The project took exactly 13 months to get completed.
What is the USP of the project? How is it different from others? One of the aspects that set this project apart from other similar projects is that the kitchen has a huge space. None of my earlier projects had such a huge kitchen. We expanded the kitchen by shifting the wall. In addition, lots of lights have been used and have ensured that there is scope of enough cross air ventilation. 58 DESIGN MATRIX • MAY-JUNE 2013
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How did you decide on the colour scheme of your project? I choose colours for my projects very judiciously. I have always tried to keep the floors and the ceilings in neutral shade. In this case, they are white in colour. This gives the clients, who are the residents of the household enough opportunity. They can change the look of the household, in terms of colour, by just changing the furnishings of the household.
How have you worked on the lights for the project? There was a passage going to the master bedroom. This corridor was extremely MAY-JUNE 2013 • DESIGN MATRIX 59
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dark. Thus, we had to lower the windows and take other necessary steps accordingly so that there was enough lighting.
Which is your personal favourite space in this project? My personal favourite space it is the master bedroom.
What was the primary thought that was running in your mind? Was there any set standard that you had to look up to? While working on this project there was always an important thought running in my mind. We had enough responsibility. These clients had never stayed at designer homes before. Therefore, they trusted us with open heart and it was our sole responsibility to live up to that level of trust. Here, I must mention they had never interfered with our work. Maximization of the space was our priority.
What were the obstacles that you faced while working on this project? As far as challenges were concerned getting permission from the authorities was difficulty.
Are there any other projects in the pipeline? Yes, we have several interior projects on our hands, both residential and commercial.
Where do you see yourself in the next 10 years? We do intend to grow at a certain specific pace. aakrutidesign8@gmail.com
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In focus
SAJJAN DOKANIA
Exploring the industry Durian is a blue chip company with approximately 1200 people working all over the country. Sajjan Dokania, Chairman & CMD, Durian Industries Ltd., in a candid chat with Chandreyee Bhaumik explains trends, demands and so on of the industry. Excerpts… For how many years have you been in the trade/industry?
struction, etc. this industry has also got a very high production.
I was born in this industry, since my work for The Birla’s and that’s how I got
Elaborate on your furniture segment.
introduced into this industry. We started
With our first showroom in Ahmedabad in
our journey with the plywood industry,
1999, we became the pioneers in imported
with our first retail shop in Kolkata (then
furniture business and from there, there was
Calcutta) in 1973 and after that there was
no looking back. We started up to 50 show-
no looking back.
rooms all over the country. Since, we were
father was in the same field. He used to
already into the interiors domain, we ven-
How has the industry evolved with time?
tured into the laminate industry, connected to the same field, in 2006.
Actually speaking the plywood industry
To curtail our costs on imports, we set
has not changed much. But yes, due to
up our very own manufacturing unit in 2007.
the growth in related markets like the
This unit today manufactures all kinds of fur-
interiors industry, development in con-
niture which is in demand in the market.
In focus
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How do you take care of the tremendous and sudden demand and supply chain in the furniture segment?
In your furniture segment, which is your favourite product range?
sions of buying furniture were taken by
Everything that gives us money is close to
tion came only after the decisions were
us. However, according to us the market
started being taken by the younger
On seeing the acceptance of particular
for sofa’s has always been one of the most
generation. This was indeed a progress
types of products, many similar traders
saleable and interesting product.
marked by a change in the economy,
the head of the family. Thus, this revolu-
thought process, etc. Thus, the demand
joined this market. Competition grew
came and the import started. Gradually,
started manufacturing at our own fac-
What was your strategy behind the gradual yet a steady move from the plywood segment to furniture?
tory. Hence, we remained the most com-
My primary strategy was that I would have
started only 4-5 years back. Thus, there is
petitive players in the market.
full control over the raw materials. Other
a huge potential for this country.
and the prices also began to vary. To give our preferred customers the most competitive price and products, we
factors like controlling, pricing, etc, led to the concept of manufacturing furniture. It must be highlighted that manufacturing
players have to buy the raw materials and
How do you take care of the diverse target group?
then they enter into manufacturing. In this case, it was advantageous for us since
What are the latest trends in the furniture world?
Unlike most of our competitors, stan-
we had control over our raw materials.
Every year the fashion changes and
dardization has remained an important
it changes primarily in respect to colours. People here have a tendency to follow
India. Our priority is the satisfaction of
You have always been working on the glamour quotient as your marketing strategy. How does it work wonders for you?
our every customer.
This was decided by our advertisement
they explore anything new, they demand
department, which takes care of all these
the same. To provide customer satisfac-
Highlight on your ‘laminate’ and ‘veneers’. How do you rate yourself on the competitive scale of 10, in terms of other players?
aspects. They decided that we should go
tion, we need to remain up-to-date all
with the glamour factor. We have noticed
the time.
We ventured into the ‘Veneers’ industry
to call this as ‘furniture’ but always desired
in 1992. We were however not satisfied
to name it as ‘fashion’. Thus, it becomes a
Are you planning to come up with new products in the furniture chain and what is there in your pipeline?
with the limited types of decorative
lifestyle product.
Till last year we were manufacturing only
aspect for us. We manufacture furniture keeping in mind the sizes of our flats today and also the change in culture in
the European world. Thus, we are not the ones who decide. Today, people are extremely net friendly and whenever
that India is a Bollywood country and with a tinge of Bollywood, things change. It must be mentioned that we never wanted
veneers available. Our hunger, to excel
office furniture. But from this year onwards
types of veneer in 1993. Today we deal
In the furniture industry how do you think India is placed compared to overseas?
with more than 140 types of veneer from
I think we are still very weak. If one consid-
all over the world. Our suppliers keep us
ers the figures and numbers one would
updated about new varieties available in
notice that there is a huge gap in the
How do you overcome challenges?
the market. This being a personal type
furniture industry. Thus, the future of this
Luckily, since this is a simple and growing
of industry, we have to personally see
industry is going to be very high.
industry, we do not face any kind of chal-
in all that we do, made us further travel all over the world to import different
and determine the best available veneer.
we want to go for home furniture too. This industry has different varieties and there is no limit to customer satisfaction.
lenges in particular.
expensive segment of furniture industry
How would you rate India on a competitive scale?
and also there is severe competition in
Initially in India the concept of furniture
Where do you project yourself in the next 10 years?
this segment. Among the three compet-
was very different compared to other
It is difficult to talk about next 10 years
itors of decoration viz- veneer, laminate
countries. People never wanted to spend
but we are definitely in a particular line
and paper, laminate is the cheaper and
money on furniture and if they were inter-
and aim to grow in this field. We want to
‘look good’ option available.
ested to invest in furniture, then they
remain among the top in the interiors seg-
desired that the furniture would be long
ment, with a little more focus on manufac-
lasting, maybe for 20-30 years. The deci-
turing.
Veneer is considered to be the most
On a competition scale we definitely are among the top 5 national players.
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Candid chat
Today, Santushti Interiors is creating residences, offices, showrooms and salons. With an innovative outlook in place, the company has come a long way. Excerpts from the interview...
Rahul Gupta Interior Designer, Santushti Interiors
How has your journey been? It has been a fantastic journey since I started
If you have a creative instinct inside you
as an Interior Designer. I always wanted a
then it hardly matters what you are design-
profession in which I can do something
ing. Only thing that is important is that how
new every day and I am happy that I opted
you are designing. In interiors we have
for this profession.
some basic common elements, which are used in any kind of project.
You have worked on wide spectrum of projects, how do you maintain a balance along with versatility?
Where do you enjoy working the most? Hmm...salons… I suppose
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In conversation with
It has been a long journey since 2004, how has the demands and expectations of people changed since then?
How do you cater to such a change in expectations?
As far as the expectations are concerned, I
us. But yes, the quality of interiors and variety
will not say much. Whenever a client hires a
of materials used has changed a lot. We keep
What is the primary mission and vision that you follow? How do you incorporate such a vision in your work profile?
professional for interiors he expects him to do
ourselves updated with latest materials to
My vision, “Money earned is a current asset
wonders, be it in 2004 or today.
match with latest trends.
but a client earned is a fixed asset’’ so I pre-
The client always has high expectations from
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fer to earn fixed assets rather than current ones. Just work for the client satisfaction, vision is incorporated.
Elaborate a little on your most outstanding project It is always difficult for an artist to choose his best creation because all are close to his heart. But even then if I have to choose, I will opt for my salon work in Shalimar Bagh, Delhi.We had thoroughly enjoyed working on that project.
What are the important aspects of an interior that stands out as well as are smart? It totally depends on what kind of project it is. If it is a residential project then anything that the client likes is smart, because he is the one who is going to use it. However, if it is a commercial space then we have to work on the choice of masses. For a design to be good, it needs to be neatly executed.
With so many salons and spas mushrooming, how do you ensure that you are on the unbeaten track? We always try to create something new and innovative. To be on an unbeaten track it is very important to deliver designs different from others, we never think of what is going on in the market, but we always try to create new trends instead.
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How hard is it to convince a difficult client? Yes, at times it becomes difficult to convince certain clients, but if you have full confidence in yourself and your designs they get convinced easily. We never try to change the lifestyle of our clients for the sake of designs, but we try to revolve around their lifestyle and make the designs accordingly.
What were your initial problems and how did you overcome them? Life is full of hurdles, you clear two…four are waiting for you.
Where do you see yourself in the next 10 years? God has decided everyone’s fate….who knows what is written in my fate. I will keep on working for client satisfaction. Rest is future.
Santushti Interiors Santushti Interiors started its creative journey in the year 2004. It was a one man army at the time of its commencement. It was started with a vision to create beautiful spaces with the highest levels of customer satisfaction. Hence, the name ‘Santushti’. Gradually, the company kept on adding satisfied customers to the list of esteemed clients. It never claimed to be the best designers in the industry, but have always tried to be the best human beings MAY-JUNE 2013 • DESIGN MATRIX 67
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in the industry. May be this is the reason that in this short span of years the company has more than 200 satisfied (santusht) clients in its family. The company believes to maintain a long relationship with its client, so they call it a family. Today,
Santushti
Interiors
is
creating
residences/offices/showrooms and salons. It has a team of skilled and thoughtful interior designers, 3D visualizers to present their creativity in a manner so that the clients are able to understand our thoughts well, site supervisors, who can help in the execution of project with utmost finishing and quality and all these people working under the guidance of Rahul Gupta, who saw this dream 9 years back. Santushti Interiors believes in creativity and not copyist. that is why it creates all the designs with utmost love and creative thoughts. It believes that a home is more than just a beautiful house, but a sanctuary for heart, mind and body. Also, it is an extension of an individual’s unique personality. In other words, Santushti Interiors values its relationship with the customer. Further, Santushti Interiors firmly believes in ‘beauty with brains’ strategy. That is why it delivers creativity with longevity or strength. A creative design is only good if it is convenient to use and easy to maintain. And more importantly, a design, which is good today, should be good even after years… Only then it is called a good design. Thus, the creative journey continues...... 68 DESIGN MATRIX • MAY-JUNE 2013
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Money earned is a current asset but a customer earned is fixed asset Rahul Gupta
Rahul Gupta Hails from Delhi, born in a business family in 1977. Even after having an ancestral established business in Delhi that was running well for last 122 years he was not keen to join his family business. Being a Taurean by birth he had a creative mind. So he always wanted to go in a creative field. He became an interior designer in order to make his business his passion. A professionally trained interior designer from a reputed interior design institute in Delhi, he started Santushti Interiors in the year 2004 all alone. Being an entrepreneur by nature and family background, he took his company to a level in the industry, where he is recognised by his work. He is a graduate from Delhi University and has keen interest in creating new spaces with a vision and building relations with the client. He firmly believes that for a long term relationship the business should be totally transparent in nature; the customer should get the fullest value for his money. He believes that the greatest achievement or earning for a professional is a repeat customer. It is only if a customer is satisfied that he comes back to a professional in order to get the services again and again. MAY-JUNE 2013 • DESIGN MATRIX 71
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Infrastructure design
Jankidevi Public School
Setting a standard The due reverence to Smt. Jankidevi, who took Samadhi on 30th January 1999 at the age of 104 years, offered the perfect insipiration to build this school in her name.
T
he school Jankidevi Public School is an architectural marvel, and a subtly coloured imposing landmark. The
school is run on recent educational concepts and techniques. It propagates moral values and imparts quality education to meet global needs. The school has obtained ISO 9001:2000 certification. The school provides activity oriented education along with sufficient extra-curricular experiences. A plethora of activities
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along with the best educational facility is what awaits the young toddlers in the beginning of their learning stage. Spacious, bright and well ventilated classrooms with colourful furniture provide an attractive and comfortable ambience. Equipment are regularly updated and upgraded in order to suit the requirements of the students. The school building provides full fledged infrastructure for curricular and cocurricular activities. It has a vast campus with facilities, which are essential for the all round development of the students. The school maintains a very high standard in terms of modernity and discipline.
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Excerpts from conversation... Talking to Sunil and Merlyn Gomes a husband and wife team of The Design studio Mumbai specialising in Interiors and graphics, who designed the interiors of this school said by designing a low rise sprawling structure on a 7 acre plot, we have ensured that the campus has an international look. Adding the clock tower on the building gives the structure a distinct identity. We surfed the net for towers on institutions in India and abroad and created a simple clock tower that dominates the skyline in the locality. We have ensured that the pre-primary and primary students have customised classrooms. My team and I browsed through various books in the school library and created different montages of nursery rhymes and had them professionaly painted in different themes and colour schemes on the rear walls of each classroom. The school building has wide and natural lit corridors with access doors to all classrooms in bright primary colours. The central atrium on the ground floor was enclosed in glass which houses a large playroom ,a sand pit and a working train for the toddlers. All classrooms are air cooled with natural daylight and each
conference and assembly halls individually
classroom has a suspended projector, pro-
equipped with modern amenities for project
jector screen, green board and soft board for
presentations.
interactive learning. All the benches of the
According to the clients brief extra-
classroom are ergonomically designed and
curricular activities should be an important
laid out with spacious isles to suit students of
feature of the school, so we allocated sepa-
different age groups.
rate spaces for boys gym, a girls gym, squash
We designed a 1200-seater auditorium
court, table tennis, chess, carrom and billiards
with a professionally designed stage for
and designed and built a large 22ft high ceil-
multi sets with state of the art audio video
ing sports hall of 10000 sqft with high bay
and lighting and separate green rooms for
lighting and clear demarcation in different
boys and girls. In addition to this we pro-
colours to convert the courts to basketball,
vided the school with separate convocation,
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Two separate swimming pools, one of international standard and a separate toddlers pool was installed in the school courtyard which separates a large playground with seating galleries. The school is provided with individual showers, changing rooms and lockers for boys and girls on every floor. In addition to this we have also provided an indoor rifle range and a large indoor roller skating arena. The library in the school building can seat 150 students in separate readings areas with easy access to print and electronic reference material. Open spaces, children friendly furniture, brightly coloured interiors and natural lighting gives the school its unique identity. gomessunil@gmail.com MAY-JUNE 2013 • DESIGN MATRIX 77
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Luxury design
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POWER-PACKED
CONVERSATION… A family owned business group, which has grown in the IT Sector in the last 15 years. Having 56 branch offices in India finally needed to have a Head Quarter Base in Mumbai, as it was operating through many satellite offices in Mumbai.
The Project The CMD’s vision is greatly reflected in the company’s understated yet distinct growth in the last 5 years. The company strongly believes in equal opportunities to all its employees & the client’s brief was to reflect the same in the design while maintaining an understated hierarchy. The architects took inspiration from the down to earth attitude and grounded values of the client, to design a contemporary Head Office for an expanding international group. A visitor to the office is pleasantly greeted by a backlit laser-cut form of a tree symbolizing firmly grounded roots MAY-JUNE 2013 • DESIGN MATRIX 79
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of an ever-growing company, a constant
connecting the two blocks also has been
reminder of the company’s support to its
planned in such a way that they lead to
associates & employees. The need of a
common amenities like wash rooms, pan-
single level office leads to the client pur-
try & fire escapes, giving easy proximity
chasing two separate units from different
to staff. The north block comprises of the
wings connected by a narrow enclosed
accounts, supply chain management, IT
bridge. The total built up area of 18000
department and server room along with
sq ft was a challenge to design since two
a 12-seater meeting room & an 8-seater
separate floor plates had to be smoothly
informal meeting room. The total strength
integrated into one office, creating an
of the staff being 200.
easy flow for the staff and yet maintaining
Challenges
the hierarchy in this high-density office.
The challenge in this project was work-
Office set up
ing on a high-density use yet providing
Basic Vastu principles were followed in
a spacious and open atmosphere; here is
the executive areas. The office is basically
where materials played an important role. The apt use of transparent and reflective
divided into a south block & north block. The lifts take you up directly into the
the office. The executive area in the south
material in key areas to give the illusion
reception of the South block, which lead
block houses the plush CMD & 2 MD cab-
of space and seamlessness helped the
to two entries into the office, one lead-
ins, VP Cabins, a 24-seater board room, a
architects achieve this aspect in design.
ing into the executive area and the other
MD secretarial area, an 8-seater executive
An integrated look could be achieved by
towards the north block, which houses
meeting room, VIP lounge & a MD pan-
use of the same materials through the
the main staff departments. The recep-
try. The Business Managers, HR & Credit
entire floor plate whether executive level
tion has two four-seater meeting rooms
Department along with the Product
or staff with slight tweaking to maintain
to service staff interaction with visitors
Managers are also hierarchically placed
hierarchy in design. Use of materials like
thus maintaining a controlled access to
in the south block. The transition space
brown glass mirror and stain free frosted
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brown glass led to a fresh approach to
contemporary minimalistic first glimpse
reflective surfaces rather than an in the
of the office. Use of solid surfaces in white
face 100 per cent reflective regular mirror.
over the cleverly designed compact secre-
Clear mirrors have been used to double up
tarial tables opened up the space entering
spaces thus making optimum use of the
into the executive and board room area,
limited area and varied functions. A unique
thus lending a bright and clean atmo-
use of brown stain free mirror cladded
sphere to an otherwise introverted space
on the reception table provides an easy
with no access to natural light. The visitor
to maintain surface along with lending a
lounge showcases the company’s motto
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ARCHITECTS Amit Malwade Director Projects, PCA Group Komal Malwade Director –Design Services, PCA Group PCA Group 12A & 14, Blasian Apts, S V Road, Amboli, Andheri (West), Mumbai
Our committed professional relationships are our guiding force and help fuel our mission.
What kind of projects is PCA & Beanstalk Designs primarily into?
What is your mission and you aim to accelerate?
Spaces. That is what we specialise in. Operat-
Our committed professional relation-
ing under PCA Group, we are a multi-faceted
ships are our guiding force and help fuel
architectural firm committed to providing
our mission. Simply put, our mission is “To
varied services in the field of architecture,
create and modify spaces with a focus to
urban design and regional planning since
evolve a better tomorrow”. And our aim is
1991. With the best talent and qualifications
to accelerate your success.
on board, our company thrives on the challenge to provide a spectrum of solutions
What are your primary services?
from concept design right up to completion.
Our company works with the objective
This we make possible by working
to meet all space related needs and is
closely with our group firms Beanstalk
designed to provide a gamut of services
Designs, which handles interior design ser-
and solutions all under one roof. We are
vices, Paradime Décor Pvt Ltd that handles
equipped and have the capabilities to
Furniture & Turnkey services & Planning Con-
handle specialised projects of varying
sultants that handles architectural projects.
magnitude and size.
We provide a ‘total solution’ to our clients for
• Urban Planning
their projects working closely with our asso-
• Architectural Design
ciate consultants from specialised fields like
• Interior Design
structural engineering, infrastructure and
• Land studies for Project Pre-Planning
other services, construction management,
Our project planning, designing and
landscape design, etc. We pride on the
detailing thoroughly complies with all stat-
fact that we can and do provide the most
utory requirements governing approval of
professional service and over the years this
projects and ensures obtaining approv-
earned us the respect and confidence of all
als within the time frame predetermined
our clients.
by us.
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How has the interiors and the demands of the clients changed in a decade?
project a few years ago was an extremely
Technology has played a very important
because of the client architect relationship.
role in the design trends over the last
Be it architecture or interior design, we
decade. Architects & clients have been
cherish them all.
special experience. The Compuage office has been another special project especially
increasingly exposed to newer ideas & & accessories have been available in the last
How difficult it has been in convincing your clients?
decade. People have been travelling glob-
Today’s client is well versed with the cur-
ally to be a part of the global design move-
rent trends at the same time quite aware
ment. Exposure to trade & design fairs has
of his wants & needs. Logical & practical
helped get the latest in international mar-
solutions with a good design sensibility
kets available for your project. Clients are
are easy for a client to understand and get
increasingly open to now get such interna-
convinced.
trends. A lot of choices in materials, fixtures
tional products for their projects.
Which is the project that is the closest to your heart? Elaborate on it more.
What kind of luxury projects are in the pipeline? At present we are working on • Interior design of a 5000 sq. ft private resi-
There have been many projects and it is
dence at Marine Drive for a young couple
rather difficult to choose one. We always
• Architectural design of a private villa at
are dearly associated with all projects.
Goa spread over 14000 sq ft of plot area.
However, I can say that working as consul-
• A boutique villa’s layout over 5 acres near
tants to Deepak Fertilisers for the Ishanya
Panchgani.
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speed, value, reliability in imagery of pho-
The staff areas carry the same colour
The state of the art 24-seater
tographs that are derived from subjects
schemes even in materials like laminates
boardroom (Raintree) has been designed
one sees in daily life, which were carefully
avoiding a sudden contrast in these
to handle various meeting & presentation
picked by the architects from an artist
areas. Compact workstations have been
modes. The entire conferencing &
photographer. Conversation starters have
designed with translucent fabric sand-
lighting system that now connects the
been created at transition spaces such as
wich glasses and stain-free glass dividers
multiple offices of the company by video
corridors, cut off lobbies with the help of
to continue the spaces between depart-
conferencing can be handled through a
statements such as ‘walking through’ or
ments. The sandwich glasses are cleverly
single ipad.
‘wash’ ‘cleanse’ ‘purify’, along with graph-
used by the employee as their personal
ics creating an element of interest. All the
soft boards with post its.
The office is consciously designed as a step towards energy saving with the
meeting rooms were named after trees
The architects have cleverly integrat-
use of LED lighting systems throughout
depending on their size and function, thus
ed the use of multiple materials like differ-
the office. Use of UV resistant blinds
beautiful logos designed by a graphic art-
ent veneers, wood, brown mirrors, solid
&VRV air-conditioning system has also
ist were articulated in laser-cut steel and
surfaces, wallpapers & leatherette panels
lowered the energy consumption.
installed outside each meeting room with
in the Directors area. The artwork of a
The entire office along with its
a story to tell. A combination of light and
Buddha temple sources from a Thai artist
furniture was customized and executed
dark veneers stain free white glass, used to
gives a peaceful backdrop in the informal
on site in a total project period of 7
enhance the feeling of space in the office.
seating of the Chairman’s cabin.
months.
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Design insight
SYSTEM WINDOW... NEED OF THE ERA
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Kushal K Bajaj Executive Director Geeta Aluminium Co Pvt Ltd He is the 4th generation into the business under the guidance of his father trying to change the people’s perspective about aluminium in the country. He has done his high school education from The International School Bengaluru. He joined business post his Bachelors in Business Administration & International Monetary Economics from University of Illinois – Urbana Champaign. He believes that anyone and everyone can make most free social media platforms for communication and marketing purposes. In addition, he is a cricket and football enthusiast. Loves jogging every day, but do not mind junking out once in a while.
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T
here is a saying that, “Necessity is the mother of Innovation”. Human being is the most progressive
mammal on the earth and he finds the ways to achieve maximum comfort to live his life. If you see about the Indian civilisation from an ancient era, good architectural structures were always a key to make the best out of the natural resources and technology that was at our disposal then. Consider all the forts, havelis, palaces, one will always find that great importance was given to cross ventilation through many openings in the main civil structure. These openings in the building envelope, such as windows, doors, glazing are known as “Fenestration”.
Evolution
After the British Rule viz. after 1947, the
In late 1960’s Aluminium windows was
The mid era of Indian Architecture (1800-
designers and architects started finding
being installed in the reach areas of the
1950) has a lot of impact on imperial
the alternatives for wood, as Burma War
Coastal cities such as Mumbai, Chennai,
designs and concepts, as the British were
which started during 1960’s, had affected
Cochin and Kolkata. At that time there
ruling the country and wood was the most
the availability of the Burma Teak Wood
were only few fabricators, who were con-
suitable material for all windows, door
that was popular for windows and doors.
trolling the entire Aluminium window
frames, glazing, according to imperial stan-
The cost effective and natural replace-
market through their proprietary Window
dards as wood is a bad conductor of the
ment turned out to be mild steel windows.
Systems. Aluminium architectural profiles
heat/cold and in Great Britain, severe con-
Soon, within a span of 5 years steel win-
were not easily available in the open mar-
ditions during winter was the main con-
dows became famous as replacement for
ket and hence the monopolistic situation
cern. All leading architects of British ruling
wooden windows countrywide; but the
lead this market to stubbing designs, rigid
era replicated the same into Indian society;
major disadvantage was “rusting”, which
techniques and deprived R&D activities.
that is why we still see huge consumption
was immediate for steel windows in all
The open market for Aluminium archi-
of wood in old buildings across regions in
the coastal areas of the country. Again,
tectural profiles started in late 1970’s. The
India especially in some areas of southern
architects and structural engineers started
market was in transition mode, moving from
Mumbai such as Fort, Churchgate, Marine
looking for alternate solutions and they
conventional way of doing things to quality
Drive, etc.
ended up with Aluminium windows.
and innovation. With demand in time for a
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Efficiency The efficient designs of system profiles give solutions for cleaning, maintenance and proper water drainage through the windows. The usage of the anti rattling guides; capillary pads ensures the rattle free and whistling noise free window. Lock guides, anti lifts ensures the safety of the windows not just from the outside but from inside as well. Specially designed rollers according to the weight of the window shutter helps in smooth running of the same. Corner joinery or corner cleats, wing connectors take care of the alignment of the window. Properly
sudden surge of high rises; rigorous R & D,
conventional windows have failed to adhere
new-fangled approach gave birth to system
to the quality norms of the end product, as
compatible gaskets and felts (weather-strips)
windows era in early 2000’s.
a good window is the outcome of mixture
ensures proper sealing of the windows
of efficient design of the profiles, good
hence to avoid noise, air and most impor-
Decoding the meaning
aluminium alloy (IS63400 or 6063), compat-
tantly water leakage through windows.
But before coming to the system windows
ible hardware, window fabrication/assembly
Specially designed KPa (reinforced)
let us understand the difference between
and installation techniques. Unfortunately
series in sliding as well as casement window
Conventional Aluminium Windows and
all Conventional Windows fail to offer the
sections takes care of the high wind pres-
System Aluminium Windows. The major dif-
same. On the other hand System Windows
sures in multi-story / high-rise buildings.
ference between the two is that the former
offered by the system house such as Geeta
Geeta Aluminium not only sells these
window sections are simply produced or
Aluminium and other system companies in
window systems, but also shares the knowl-
extruded by the extruder and these are sold
India offer one stop solution for all alumini-
edge about the same with its customers and
to the wholesalers, he then sells the same
um architectural needs. The flawless designs
makes sure that unsurpassed quality product
to the retailer, retailer then sells it to either
of the profiles, compatible accessories and
is installed on site through its unique model
fabricator or mistry or even directly to the
hardware, the right techniques of fabrica-
“Geeta Support System”.
end consumer. Apart from the first category
tion and installation makes System Windows
rest of the two hardly have any knowledge
far better than those of the Conventional
of window techniques. Hence we see major
Windows.
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Please send in your thoughts and comments to kushal@geetavin.com
4/27/2013 8:39:57 PM
Zoom in
Mukund Iyer
Knowing that expression is all about freedom is common; believing in it is a little rare and practising is uncommon. Social Artist Mukund Iyer talks about how he has achieved it…
He is a social artist and a Bio architect, very a passionate doodler. He uses sketching as a medium to socialise with people. As a bio -architect he is a cofounder of a community called ‘Put your hands together’, who practise using locally available natural materials as medium to build shelters for communities. His other passions also include wall doodling,illustrating, photography, carpentry and scrap sculpting.
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T
raveling is my passion and sensing energies from the surrounding and transferring them through a medium
like ink is my dexterity. ‘Social Artist’ is what I call myself. My sketches I feel I cannot explain in words or actions, none the less these words might just be able to give one a hint of what runs through me. When I start sketching i always start with a circle, which symbolises completeness and stability. There onwards I let the energy flow through me as it wishes, a stroke of freedom that comes out in the form of black and white lines. Sometimes, there is a touch of color and sometimes there is a touch of words. This is a stage of life, where my awareness is taking me on a spiritual path and the connection between this spiritual and the real world are my sketches. Expression is all about freedom, I want to achieve inner peace through sketching and my subconscious mind is my tool. Creating lines that question the society, sometimes asking questions about existence and life, but mostly expressing the freedom and love that my inner child wants to receive and give back to this universe. Currently it helps to make people spiritually aware and to rekindle their social life.
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Trend corner
Marc Cain
Casting an
aesthetic spell
Punit Agarwal, Owner of Marc Cain, India, offers us an in-depth knowhow of the company. Witness the exotic journey…
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T
he Napean Sea Road store of Marc Cain is spread across 2600 sq ft. The store houses skirts, shirts, blouses, tops, pants, dresses, jackets, blazer sets, hats, belts, scarves, shoes, accessories, bags. Talking about the store, Punit Agarwal elaborates, “We had thought of
a well-planned strategy to place the merchandise in a clutter free manner along the sides of the store in order to present maximum leg space for our customers to browse through the display. Also, we wanted the look of the store itself to speak for the luxury brand. We designed the store with a modern concept providing a classy ambiance due to its exclusive interior design. This warm and precious appearance is given through the dark parquet floor and the shiny metallic walls coloured in champagne. Thus, our customers appreciate the minimalistic design and concept. The store design invites customers to stay in the perfect ambience and enjoy a relaxed & pleasant shopping experience.”
Lounge area The store has a lounge area that is equipped with padded furniture covered with a textile in brushed metal appearance as well as shag-pile carpet and comfortable illumination. Commenting in this regard, Punit Agarwal highlights, “We have placed an Italian crystal ball near the lounge area for the perfect ambient lighting to fall on the display.”
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Design concept
clearly about the product, which is at the
• General light illuminates the whole sales
It is well known that opposites attract. Just
entrance and these change depending on
area, but there are also spotlights aligned
as with the Marc Cain Collections, the Marc
the spring, summer, autumn and winter sea-
on the hanging goods and busts
Cain Interior Design also displays an excit-
son. The mannequins are placed in a man-
• Bright colours of the store concept sup-
ing mix of contrasts that at first sight seem
ner behind the glass façade so that they
port the warm and bright atmosphere
opposed, yet which in fact creates a harmo-
can convey and describe what the collec-
• Lighting elements (surface mounted and
nious overall appearance. There is an amaz-
tion stands for. The recent Spring Summer
recessed mounted) are white and merge
ing interplay of light and dark, hot and cold,
collection 2013 connotes a jungle theme,
with the ceiling, which is also white
matte and glossy, soft and yet linear. The
which is created amidst Nature. The prints
• The metallic wall colours are shining
dark stained oak parquet flooring contrasts
are all vibrant, with colours ranging from
glamorous in the cones of light.
with the modern, high-gloss lacquered sur-
shades of green and blue. Further, there are
faces, which stand out from the soft, com-
other colours like black and white that have
Zoning strategy
fortable elements such as the deep pile
been used to indicate animal prints.
Different zones are easy to recognise and
carpet. The U-shaped elements, which can
to understand, they have different but also
be arranged in different constellations, are
Design elements
equal design elements. Recognition value
characteristic features of the clear aesthetic
The Marc Cain stores have a lounge area
of the store design is given in all zones and
aesthetic theme and skillfully highlight the
along with a trial room. The lounge area or
there are smooth connections between the
products.
special seating area helps the customers
areas.
The dark stained oak parquet flooring contrasts with the modern, high-gloss lacquered surfaces and fit in harmoniously with the overall impression. The tonality is reduced. A clear white dominates and is complemented by a glossy, metallic champagne tone that creates warmth. In addition, elegant metallic effects accentuate the modern feel. Harmonious light installations complete the overall
While drafting the interior for the new
to relax while shopping or while waiting in
Marc Cain stores are divided into three
store, the main concern was the floor plan.
queue for the trial rooms.
main zones which are:
He says, “We decided to address the issue
• Reception desk, upholstered with glossy,
• Windows
by dividing the store into two parts. One
violet-coloured material
side open with versatile views into
part would be open and wide whereas the
• “Ball Chairs”, Eero Aarnio
the sales area).
other would be set up in a narrow area. We
• “Fil de Fer” ball lamps, Catellani & Smith,
• Sales area with hanging and laying goods
used this contrast to decide which area will
with a diameter of 1.20 m, uniting several
and bust presentation, cash desk.
be used for which part in the concept. After
floors
• Lounge area with fitting rooms and seat-
a lot of consideration we decided that the
• small “Fil de Fer” lamps above the recep-
ing furniture.
lounge and fitting-room area that should
tion desk
be more private are placed in the narrow
(one
side
closed,
other
Marc Cain fixtures and furniture come from Germany. All furniture, except for the
area and an open and wide area are now
Innovative lighting strategy
seats, was designed by Marc Cain Interior.
sales area and cash-desk area.
High brightness and good illumination in
Further, there are designer pieces: ‘Oxford
At the entrance, there is a large glass
the store are few of the dominant charac-
Chairs’ and ‘Egg Chairs’ by Arne Jacobsen,
façade, which has been intentionally cre-
teristics of the store. In addition to this, the
‘Plastic Arm Chairs’ by Charles & Ray Eames,
ated to attract footfalls. The coloured sto-
warm lighting colours add to the vibrance.
‘Ball Chairs’ by Eero Aarnio, ‘Meda Chairs’ by
rey and visual merchandising theme speak
Other significant aspects of lighting are:
Alberto Meda.
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Design corner
ANSA Interiors:
Carving a niche
ANSA Interiors is one of the fastest growing Interior Designing & Architectural firms of India. Let us witness its journey, USP and so on...
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PEOPLE • LIFESTYLE • DESIGN • INTERIORS
March-April 2013 VOL. 3 • ISSUE 3 • `100
Vivek Bhole The purpose of this profession is innovation. So if you are not innovative you cannot be in this profession.
DM_Front Cover_Mar-Apr12.indd 1
2/25/2013 9:01:28 PM
MAY-JUNE MAY MA AY A Y-JU -JJJU UN NEE 20 2 201 2013 013 • DE 01 DESIGN D DES ES ESIGN IGN IG GN MATRIX MATTR MA TRI R RIX 98 98
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stablished in 2003, ANSA is a
E
rior designers, decorators and consultants,
responsible, responsive and customer
who work dedicatedly on all places to come
friendly organisation, which brings
up with a set up, which optimally utilises
to you world class interior designs, turning
the available space in the most aesthetic
your dreams into reality by providing
yet practical manner.
classy designing, specialised consultancy
ANSA is among the best Conceptual
& effective supervision. Be it residential
Designers Firms in today’s niche market,
or commercial projects, ANSA promises
who also acts as consultants to ensure that
ultimate satisfaction through a complete
the customers get what they want.
range of interior design services, including
Within a short span of just 9 years ANSA
space planning, decorating, renovation and
is a successful player in the interior design-
new construction.
ing market and few of their renowned commercial projects include General Motors
The journey
Showroom at Jaipur, Golden International
ANSA was started by the very skilled design-
Showroom at Panipat, Hotel Krishinton Pal-
er duo Ankush and Sapna Aggarwal with
ace in Bengaluru, and many others. They
a vision of giving life to the dreams that
have designed some of the sumptuous
Ankush Aggarwal
people have about their homes or offices.
homes at Noida, Bengaluru, Greater Kailash,
The talented and ingenious interior
Each project is focussed and unique - a bal-
etc, in Delhi. They have sample flat at Divine
designer Ankush Aggarwal is the proud
ance of aesthetics, functionality, ergonom-
Meadows, Expressway Greater Noida and
owner of the leading interior designing
ics and economics to suit personal taste.
sample flat at Northwood Villa, Shelton and
firm, ANSA Interiors. He introduced ANSA
They assure that the new space reflects
Hudson Villa in Bengaluru.
in 2003 along with his wife Sapna Aggarw-
the unique personality, and not a standard.
As per ANSA, ‘Your building …from
al, an interior designer and consultant, with
They create an element of unpredictability
construction to finishing touches’, we are
a vision of challenging the conventional
and add subtle details that spark interest,
a group of professional interiors design-
styling and giving interior designing new
making you the proud owners, raising spir-
ers who believe that ‘You grow only if you
dimensions. Ankush a graduate in Com-
its and exuding life. The company’s strength
dream!’ So we listen to your dreams and
merce and Post graduate in Interior Design-
is the creative and dexterous team of inte-
make them a reality.”
ing from International Academy of Design
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is an ambitious & dynamic entrepreneur,
leading interior designing firm, ANSA Inte-
who decided to do something different
riors. For 9 years, Sapna has boldly mixed
rather than joining his father’s wholesale
eras and cultures from across the world
hardware business. With a firm determina-
with magnificent designs in enriching
tion and fresh ideas he set to spell magic
colours as a residential and commercial
in the world of interior designing with his
interior designer and consultant. She has
creative skills. In a span of 9 years, he along
enjoyed designing countless homes and
with his wife Sapna designed countless res-
offices into personal, classy & chic spaces
idential, commercial and hotel projects into
with her elegant taste & innovation in
chic & classy living spaces. With his inno-
designing. Sapna graduated in Home Sci-
vative ideas he created contemporary as
ence (Hons) from Lady Irwin College and
well as traditional interior designs of inter-
acquired professional qualification in Inte-
national standards. The interiors designed
rior Design and Decoration from IAD and
by ANSA represent a unique panorama of
diploma in AutoCAD from CAD Centre
elegance, style, unmatched designs which
in year 2001. Her flair for creativity began
can captivate anyone. The duo today
when she started working at her father’s
holds high accolades for the big projects
export house. And in the year 2003 along
designed by them like 3 star hotel in Ban-
with her husband, Ankush Aggarwal, who’s
galore, shopping mall in Mauritius, General
an interior designer himself, Sapna coined
Motors showroom in Jaipur, Designing of
ANSA. The name ‘ANSA’ is a combination
What was the brief given by the owners?
texture paint at Wagah Border and Hussaini
of Ankush (AN) & Sapna (SA). With setting
He wished a weekend home full of luxuries
Wala Border and various high profile resi-
up of ANSA, there was no looking back for
and contemporary in look. The require-
dence at Noida, Greater Noida, Bangalore,
Sapna. She created wonders with her work
ment revolved around making it a place to
Ambala etc. Creativity is Ankush’s best traits
with lots of innovative ideas & contempo-
rejuvenate, relax and get together. There-
and his team his strength. With the help
rary designs of her own & within a span of
by, the open air Jacuzzi, a large sized draw-
of his experienced and creative team he
nine years she along with Ankush created
ing room with ample sitting and separate
helped people build their dream home or
some of the most exquisite contemporary
bar and billiard room were incorporated.
offices into reality. From space planning to
and traditional interior designs for homes,
decorating & designing, Ankush Aggarwal
offices, showrooms, Hotels etc.
What suggestions were given by the design team?
Talking to Ankush Aggarwal & Sapna Aggarwal of ANSA Interiors about Jaypee Greens, Greater Noida
The design team revolved the designs
brought a revolution in the interior designing arena by offering bespoke services, promising utmost satisfaction.
Sapna Aggarwal Sapna Aggarwal, the young & dynamic entrepreneur, is the proud owner of the
around the furniture, which was bought at first go. Special attention was given to using items which are relatively low in maintenance. The design gave a touch of class and enhanced the overall look making the rooms look harmonious, but not making it over board. Special effects were added with the use of exclusive materials like silver leafing, stainless steel cutwork
How was the interior of the house planned?
and cut glass. Since each house designed
The interior was conceptualised keeping
ed for another client, the design options
the client’s requirement in the first prior-
given to the client carried his attitude and
ity. The designs are contemporary with
likings in the project.
by ANSA is exclusive and is never repeat-
emphasis on furniture and accessories. The
Importance is given to utilisation of natural
What are the basic things you keep in mind while starting a project. Any suggestions
light and the design revolves around the
Incorporating classy furniture yet keep-
contours of the building
ing the circulation spaces clear so that
false ceilings and walls are kept in the neutral tones for the shadowed background.
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What were the problems faced while handling the project?
special highlighting. The drawing room
was the primary objective. The rooms were designed so that each room had
The site with God’s grace went with least
border across dining to visually enlarge
its own personality yet there was a com-
possible problems.
the area. The pillars were highlighted with
there is no obstruction in movement
had a square mirror pieces with cut glass
mother of pearl and wood claddings. The
mon thread running in the whole house
drawing room had three sittings using
separated by a clear glass partition, so
How many levels and rooms? Please explain the design elements incorporated in each level (lighting, flooring, walls...)
that the outside could be an extension
Four levels and 6 bedrooms and sitting
basement sitting near swimming pool had
of inside. Similarly the drawing room was
areas on each floor. The flooring is done in
wicker craft furniture with cane paneling
separated by a clear glass from the lawn
Satvario, which is one the expensive and
to give a feeling of outside merging with
outside, so that the party area could be
classy Italian stone. It is offset by Travatino,
inside though separated with clear glass.
extended as and when needed. The false
beige in tone at a few areas like billiard
The walls were highlighted with judicial
ceilings were absolutely straight as per
room, and wooden floorings in bedrooms.
use of wall paper. And the main colour
client’s requirement and the walls in uni-
Lighting plays a very important role in
came from the beddings, accessories and
tone all over. Fire places were incorpo-
any interiors. Though special thought was
wall papers…everything changeable; so
rated to give the European feel and also
given to utilise natural light, but none-
that anytime one wishes to change the
add warmth in chilly winters. There was
the-less apart from general light, there
look it is just a blink of eye away. The use of
an element of surprise added on each
was a focus on mood lightings by using
exclusive rugs and throws made the look a
floor with special design elements. The
chandeliers and wall highlighters. The
little warm and welcoming.
focus was undoubtedly on the comfort
walls run in a neutral tone all over, but
and luxuries.
were enhanced at main focal point using
so that the home looked harmonious and not separate units. The basement had a swimming pool and sitting area
different material. The centre table was carved from stone to add a little rustic touch to otherwise very elegant house. the
Please visit www.ansainteriors.com
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Design promo
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Mozaic presents
‘Retro Twist’ With the summer sun shining brightly, it is time to bring out some colours inside as well as outside your home. Celebrate this summer with Mozaic’s new range of accessories that will surely bring lots of colour and positivity to your lovely home!
MAY-JUNE 2013 • DESIGN MATRIX 103
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M
ozaic, located in a beautiful old bungalow at Bandra, Mumbai, is known for the
mosaic of lifestyle solutions offered through ornate settings in each room. Mozaic’s new furniture range and line of artefacts and tableware is aptly titled ‘Retro Twist’. Classic shapes and forms have been given unusual modern finishes and colours. There is a whole new range of chandeliers, pendant lights and table lamps. Traditional chandeliers and floor lamps have a fun element worked into the design. Plus a whole new line of exciting dinner sets, glasses, platters; and other table ware. The vibrant collection will unquestionably add a special touch to the indoor as well as outdoor space. The striking range of accessories is also perfect for a garden setting. Colour plays a very important part in achieving that elegant, cheerful and perfect ambience. “At Mozaic, we lay a big emphasis on colour as a detail – and all our accessories including the glass ware are
sourced
accordingly.
Vases, table lamps, accent chairs, bowls, chandeliers in bright red, yellow, etc, are a visual delight”, explains Shilpa
Gupta,
Founder,
Mozaic.
, At Moza ic ig we lay a b on em p ha s is a co lou r a s d a ll d eta il – a n s o ri e s o u r a cce s the inclu d ing g la s s wa re d a re s ou rce ly. a cco rd in g
Customisation
con-
tinues to be Mozaic’s USP and their exclusive inhouse finishes continue to make this store the leaders in ‘Bespoke furniture and styling.”
About Mozaic Located on the ‘high street’ and housed in a beautiful bungalow– right in the
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heart of a prime shopping and residential district of Bandra in suburban Mumbai; with style and design sensibilities in perfect tandem; original and elegant with just that little quirky twist - Mozaic by Shilpa Gupta is as a ‘one stop shop’ for interior design and lifestyle solutions, covering everything from furniture and lights to wall treatments, accessories and serious art. One of Mozaics greatest strengths is the customised design service for bespoke furniture, by a team of designers lead by founder Shilpa Gupta. This is done not just by way of customising sizes or finishes – but designing specific pieces to suit different requirements depending on the clients’ space and needs. Combining aesthetics with ergonomics & aesthetics is one of Mozaic’s key fortes that set it apart from the others. Within Mozaic, each room and nook & corner has been utilised to display an entire story – how a bedroom or den or living area would actually look, with all the different pieces of furniture and accessories that complete the story. The old world charm of the property blended with the contemporary new age lifestyle accessories and furniture displayed in real rooms, make a visit to Mozaic a charming, memorable affair.
About Shilpa Gupta She comes from a hospitality background with formal training in both F&B and Marketing. She is not a designer by qualification – only by vocation and passion. It has all been hands on practical and technical training over the last 10 years. Customising spaces and individual pieces for clients over the last several years, finally lead to this retail platform and design service cell, all of her own. Victory Villa, Turner Road, Bandra (West), Mumbai - 400 050
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Spot light
Nom Nom
Exploring the grandeur Nom Nom, the best Asian cuisine restaurant in the city, has now spread its wings and arrived into the queen of the suburbs with great aplomb and many swanky additions. Read on…
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N
om Nom Bandra is not ‘just another branch’. It is an evolution and an experience by itself: strikingly different from the Versova outlet. It is a restaurant, which is as
much about the experience as it is about its culinary spread.
Ambiance… The atmosphere of the restaurant is contemporary and lively with charming black exteriors, somber lighting, yet warm and welcoming with décor inspired from all the natural elements, be it the coir ropes or the marble pebbles. Further, the bamboo mat along with the warp and weft of palm leaf adorns the walls of Nom Nom. The stoned bar lends its character and there are chopstick inspired chairs. The middle section of Nom Nom has been given a loungelike low seating on the wooden block in order to conceive a lounge experience for its patrons. The wooden blocks separates the lounge seating from the dining area along with the lamps adding that soft lighting, soothing the lounge experience for oneself. The coppered birds hanging from the ceiling over the lounge area just completes the look.
Take aways… Thus, take an indeed South East Asian journey with a ‘live’ sushi counter and a live- dim sum console and lots more, to extend a fun and the freshest Asian experience. It is a constant endeavour to tease the pallet directly from the woks in the kitchen, and the service staff will encourage all to have that ‘one more’ sake bomb for a fun filled evening. After all dining experiences are now more focussed on having a ‘good time’
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Creative ideas
Visionnaire:
A treat for the
eyes
The careful observation and interest for the world, society, and culture are the heart of creativity and modernity of Visionnaire. Thanks to this approach Visionnaire has had the opportunity to expand all over the world.
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E
xclusively for Fuori Salone 2013,
ens and outdoor area for private residential
Visionnaire dedicates its Piazza
spaces, but also lounge bars, restaurants,
Cavour Showroom to the world
clubs, hotels for public spaces.
of cinema. Luxury style and quality are the
Expert speak
basic elements of a brand like Visi-
“We have primarily chosen to retrace our
onnaire, which now goes beyond a
DNA,” says Visionnaire CEO, Leopold Caval-
simple design of furniture. Visionnaire
li. Cavalli continues, “Our Milan showroom
now operates in 90 countries through
was originally the Cavour, one of the city’s
a network of 18 mono-brand stores
best-loved cinemas, which saw a succes-
(Milan, Bologna, Rome, Bari, Istanbul,
sion of hundreds of movie posters, and
St. Petersburg, Moscow, Shenzhen,
welcomed generations of inner-city Mila-
Shanghai, Guangzhou, Shunde, Cairo,
nesi, the ones who created the so-called
Chisinau, Byron Bay, Jeddah, Abu Dhabi,
“Milano da bere” of the ‘80s and ‘90s.”
New Delhi). It is done through a dense
Cavalli adds, “We renovated the space
network of selected high-end multi-
when we moved here in 2006, but left
brand shops and luxury department store,
the magical presence of the big screen
and co-operation with the best interior
untouched. Even then we were convinced
designers in the world. The network is set
that there was a great affinity between
to expand in Europe (Paris, London), Africa,
Visionnaire and the cinema. Visionnaire’s
the US and Latin America in the coming 2
collections have been openly influenced
years. With these values the Visionnaire col-
by the fantasy genre. ‘The Chronicles of
lection currently has more than 2000 prod-
Narnia’, ‘The Da Vinci Code’ and ‘The Lord
ucts, proposing a ‘total look’ offer for major
of the Rings’, for example, have inspired
housing projects: from the living room to
the designers of pieces that have become
the bedroom up to the bathrooms, kitch-
some of our best-sellers. We love the sce-
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nography of the cinema, and the dreams it
the blue sea of August’ with the ‘Dehors
inspires in people. This is what Visionnaire
Collection’ designed by Alessandro La
wants to represent for its clients- dreams
Spada; Michel Hazanavicius’s “The Artist’
and magic, combined with quality and
for the Home Theatre project designed
sartorial mastery. In addition, our furniture
by the Visionnaire Project Team/ Samuele
was chosen by Giuseppe Tornatore for his
Mazza/ Alessandro La Spada, and last but
latest film, ‘The Best Offer’- our lamps,
not least, Martin Scorsese’s ‘The Aviator’
consoles and sofas were used to decorate
for VisionAire Jet Design by Visionnaire
the home of the film’s main character. It
Project Team/Robin Dunlop CTM Design.
was a combination of all of this that gave
Thus, blow-ups of iconic scenes from
us the idea for the Fuori Salone concept.”
each of the films will form the backdrop
Famous movie posters on the walls,
of each setting. And that is not all- a mini
video montages projected onto the big
movie set will recreate the atmosphere of
screen and seven micro-islands will all
the films in each of the seven islands.
feature in the Visionnaire space. But visitors’ attention will mainly
To sum up
be focussed on the islands. Each island
The focus on quality permeates every
will be furnished with inspiration from
aspect of the business: the individual
a great film: Giuseppe Tornatore’s ‘The
heritage and identity of the brand are
Best Offer’ with the Hammond Living
defended by designers as well as the
Room designed by Roberto Tapinassi and
excellent Italian craftsmen, constantly
Maurizio Manzoni; Luchino Visconti’s ‘The
challenged to keep the tradition alive
Leopard’ with the Diplomate collection
through a continuous process of rein-
designed by Samuele Mazza; Federico
vention and innovation. Each stage of
Fellini’s ‘La dolce vita’, with the Portfirio
the process, both within and outside the
collection designed by Roberto Lazzeroni;
company, is carefully monitored to ensure
Sofia Coppola’s ‘Marie Antoinette’ with
creativity where quality is without com-
the Versailles Dining Room designed by
promises.
Alessandro La Spada; Lina Wertmuller’s ’Swept away by an unusual destiny in
Lights, camera, action…The rest? A surprise- in pure Visionnaire style.
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Event report
FENSTERBAU/FRONTALE INDIA 2013
CELEBRATING ANOTHER SUCCESSFUL EDITION fensterbau/frontale india, organised by Germany’s NürnbergMesse Group in cooperation with the Indo-German Chamber of Commerce, ift Rosenheim and the International Fenestration Forum, recently presented another successful edition of the show. Promising to come up with another such successful edition next year, the event ended with immense knowledge imparting. Highlights from the edition…
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F
ensterbau/frontale
india
2013
Federation of Safety Glass, Confederation
facade and fenestration technology. is
of Construction Products and Services,
note in Mumbai on March 9. The
organised by Germany’s NürnbergMesse
Aluminium Extruders’ Council (ALEX)
third edition of the show witnessed
Group in cooperation with the Indo-
and the Indian Green Building Council.
participation from more than 9 countries
German Chamber of Commerce, ift
and attracted 5642 visitors. Mumbai,
Rosenheim
the commercial capital of the country
Fenestration Forum.
recently concluded on a successful
fensterbau/frontale
and
the
india
International
Glimpses from the show The wide array of products on display
is always at the forefront when it comes
The event is further supported by
to real estate development. Building
Industry Associations including Glazing
to the highest quality standards and
& construction industry in Mumbai is
Society of India, uPVC Window & Door
offered
always on the lookout for the latest in
Manufacturers Association (UWDMA),
uPVC & aluminium system solutions
at
fensterbau/frontaleindia innovative
adhered
solutions.
From
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on the topic of “Façade Technologies for
energy-efficient
and
sustainable
buildings”.. Dr Lang is an architect as well as Professor and Director of the Center of Energy Efficient and Sustainable Design and Building at the ‘Technische UniversitätMünchen’ (TUM). From 20082010 he was Professor of Architecture and Sustainable Design at Austin School of Architecture, University of Texas, and from 2009 - 2010 he had been Director of the Center for Sustainable Development.
Knowledge platform The session was followed by a panel discussion
on
“Facade Technologies
for Future Oriented Buildings- Hope software,
an ideal platform for discussing the latest
India & Challenges” featuring eminent
opening and closing devices, coatings,
technologies and trends with key focus
personalities such as Ar. Ruchir Panwar
anchor channels, adhesives and other
on the trends in science & market, energy
(RSP Design Consultants) Ar. Vivek Bhole
production aids – the exhibition was all
efficiency and quality. The sessions
(Neo Modern Architects), Ar. Nilabh
inclusive and had something in store for
reflected and covered the current needs
Nagar (Ar. Hafeez Contractor), Ar. Prem
everybody.
and demands of the window, door and
Nath (Prem Nath & Associates), Ar.
facade industry in India.
Sheetal Rakheja (Design & Development),
to
machinery,
The
hardware,
accompanying
conference
programme under the heading of
An important highlight of the
V. Suresh (HIRCO) and Prof. Dr. Werner
“Envelopes for Green Buildings” offered
conference programme was a special
Lang (Technische Universität München).
experts from India and all over the world
session with Prof. Dr. Werner Lang
The panel discussion was moderated by
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Anthony John from Schueco and Ashish Rakheja from AECOM. Interesting to note, the second day of the conference programme coincided with the International Women’s Day. And prominent women from India’s fenestration industry were honoured for their contribution on this occasion. The recipients included Suhag Khemlani (Clean
India
Group),
Sonali
Bedre
(Alumayer India), Zeba Anwar (Milestone Aluminium)
and
Sheetal
Rakheja
(Design & Development). The move was intended to encourage more women to be part of the growing facade and fenestration industry in India, as their resilience and attention to detail is of paramount importance for the growth
quality end product. The move is also
hardware systems for better understand-
of the industry.
intended to upgrade low-end fabricators
ing of the latest technology.
The accompanying workshop for
in working with system windows, thus
local fabricators was an effort well
enabling them to learn about the
The next edition of the show will
appreciated by the industry – as a great
importance of using quality hardware for
take place in Delhi from the March 1-3,
initiative – giving ‘knowledge’ back
any architectural aluminium product.
2014 at Pragati Maidan, New Delhi.
to the industry. The concept of taking
The event drew an overwhelming
fenestration to the grass root level is
response and had more than 500 plus
For further details log on to
seen as crucial to bridge the knowledge
attendees. In addition, there was a wide
http://www.frontale-india.com
gap and ensure installation of a high
display of different kind of windows and
contact: rucheeka@indo-german.com
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Event report
INDIA DESIGN FORUM
AIMING FOR A WELL ÂDESIGNEDÊ WORLD
The second edition of India Design Forum (IDF), one of India’s foremost design platforms, recently took place in Mumbai at the National Centre for Performing Arts (NCPA) on March 15-16, 2013. A review…
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I
Highlights
DF 2013 was inaugurated by Mr Rajeev
This year, YES Bank has partnered with
Sethi, Chairman & Founder Trustee,
the IDF for the first time. “We are certain
Virtuous Retail presented “Connecting
The Asian Heritage Foundation. He is a
that IDF will enable the catalysing of an
Communities: The IDF Happy Hour” a
leading designer and is noted internationally
enabling eco-system, apart from fueling
special capsule that was introduced for
for his innovative contribution to preserving
appreciation and demand for design and
the first time wherein ten young Indian
and celebrating the subcontinent’s rich
innovation in India.” avered Rana Kapoor,
designers presented a talk. Further, anoth-
cultural heritage.
Founder, Managing Director & CEO,
er highlight this year was the presentation
Yes Bank.
by Punj Lloyd about creating a cleaner India
The IDF 2013 is enabled by a network of innovative and forward thinking partners
Punj Lloyd, which has been associated
by solving the waste challenge in India’s
who, like IDF, believe that Design matters.
with the IDF since the first edition, pro-
public spaces using design-thinking meth-
YES Bank is IDF’s title partner for 2013, a con-
vides integrated design, engineering, pro-
ods and leveraging the Indian Railways as
tinuation of its support of creative platforms
curement, and construction along with
a platform for innovation and inspiration
across India. This year, IDF also welcomed
project management services in the ener-
by SAAF .SAAF is an initiative launched by
support from Absolut (Pernod Ricard),
gy and infrastructure sectors. “Punj Lloyd
THNK, The School for Creative Leadership
British Airways, Tata Elyxsi, JSW and Xylys.
has been a supporter of IDF from its very
in the Netherlands. THNK and Punj Lloyd
inception. We are committed to support
presented the SAAF initiative in the main
The backbone…
such an endeavour as we understand how
session at IDF 2013 as a panel discussion.
The IDF was founded last year by well known
design can transform the society and the
The initiative dealt with problems in rural
business woman, art collector and design
nation,“ explained Mr Atul Punj, Chairman,
India and ideas of how to improve infra-
aficionado Rajshree Pathy and her daugh-
Punj Lloyd Group.
structure including the Indian Railways.
has evolved into being one of the most
Speakers
to promote innovative design thinking
prominent and influential design events in
The IDF featured over 20 speakers and
and create a high level of consciousness
India. Created by the Coimbatore Centre for
leading experts from multiple design
for the power of design. Our objective is
Contemporary Art (COCCA), the first edition
disciplines. The speakers examined how
to enable strategic alliances, encourage
of the India design Forum held last year in
designs inform the ‘world and change our
dialogue between academia and indus-
New Delhi served as an international design
lives, every day’.
try and facilitate cross-cultural design
“IDF was conceptualised as a catalyst
ter Aishwarya Pathy. In a short span, the IDF
platform bringing together top architects,
Some of the VIP Speakers included
interior designers, product designers from
Thomas
India and the world over, in an exchange of
erwick Studio, a studio formed to make
ideas and design solutions for urban living.
unique design projects happen, famous
The IDF 2013 features talks by highly
French
Heatherwick,Founder,
footwear
designer
Heath-
Christian
thinking and application.” commented Aishwarya Pathy,Co Founder,India Design Forum.
Summing up…
acclaimed design experts from around India
Louboutin, celebrated designer Anouska
Moving from a rich legacy through a
and the rest of the world. ”IDF is a celebration
Hempel, visionary & designer Ross Loveg-
thriving present day scene to a promising
of India’s distinctive design aesthetic and the
rove, Deyan Sudjic, eminent Indian architect
future, the IDF 2013 will present experts
ways in which it continues its conversation
Rahul Mehrotra, Co-founder and Director-
and key players, who examine how design
with the international design world”, said
Droog Renny Ramakers, Nipa Doshi, Sabya-
informs our world and changes our lives,
Rajshree Pathy.
sachi Mukheree and Jonathan Levien.
every day.
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Event report
SRUJAN 2013
WITNESSING AN
EDITION OF SUCCESS Rachana Sansad’s School of Interior Design rang in the month of March 2013 by celebrating their annual event- SRUJAN 2013. This was a three day event commencing from the 7th March to 9th March, 2013. Glimpses from the event…
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Highlights On the first day, we had the inauguration of the exhibition. The chief guests were Mrs. & Mr. S. D. Chitnis, Chairman, Rachana Sansad, while the Guest of Honour was Mr. Pradip Amberkar, Vice-Chairman, Rachana Sansad. The students had put up a show of all their works, which included exhibits of their portfolios, displaying all the works of art they had made (chair made of Bisleri bottles, lounge chairs, foil mannequin, and so on). The following day, March 8, was the SID Awards’ Night. The chief guest of the evening was Mr. Nitin Saolapurkar, Hon. Secretary, IIID. The Guests of Honour were Mr. Chitnis, Mr. Amberkar, and Mr. Yatin Kandolkar. The event was anchored by Principal Prasad Badle. The chief guest and guests of honour gave very warm and insightful speeches to the audience. The theme of the evening was felicitation of the senior male faculty. These teachers have contributed significantly to the college over the years. As is the practice every year, students who were meritorious the previous year were given citations and certificates, as were the current academic year’s students with the best portfolios. This year there was a new addition to the regular - the Best Student of the Year- award.
End note… March 9, 2013 was the final day of SRUJAN 2013. The day began with a cricket match between the faculty and students. The students triumphed. This was followed by a presentation by the final year degree course students. After this, there were a few activities lined up for our students like onthe-spot-painting, art from crap, rangoli, collage making, to name a few. However, the most awaited event of the day was the cultural programme, where the students performed on songs, fashion shows and what not. MAY-JUNE 2013 • DESIGN MATRIX 119
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Youth corner
Sharing
experiences
It is a long journey from the college campus to the actual handson jobs. However, it is the inner zeal coupled with right attitude thats required. Vanya Jain Shastri, Architect & Industrial designer, in a conversation with Chandreyee Bhaumik shares her experiences.
For how many years have you been working?
ing you to come back to earth! As a student,
I graduated in architecture in 2008 and went
with impossible submission deadlines and
on to do a post-graduate course in Industrial
endless work to be done. Architectural
Design immediately afterwards. Now, I have
education is very hands-on, one where you
been working for about 3 years.
need to continuously generate ideas, draw
one is always under tremendous pressure
out concepts, make 3D models and in the
How has been the journey from the college campus to the industry? Kindly elaborate on it.
end, keep the examiner happy. The industry,
College life in architecture is unlike college
working. Terms like building bye-laws, Floor
life in any other courses. Architecture is hec-
Space Index (FSI) and shear force are not just
tic, back-breaking (literally), time consum-
mundane technical terms. These are rules
ing, frustrating and more like ‘archi-torture’!
that determine your design to a large extent.
When you are in college, you are idealistic.
Once in the industry, you realise that you can
You dream of doing big things, of making a
no longer ask your teachers. You are on your
change in the existing norms. Teachers seem
own. But if you enjoy your work, nothing can
to be a constant pain, as they keep remind-
stop you from doing well in your field.
however, is a completely shocking experience. Reality comes knocking when you start
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Please elaborate on your present work profile.
look at the project, not just from a designer’s
vided the classroom courses are updated
point-of-view but also to listen to the client’s
regularly! However, in architecture there are
I work on the concept designs based on the
ideas. Site meetings are extremely important
no absolute guide books or course books
clients brief. After the basic concepts are
to learn how to resolve issues on the spot,
that will teach you “correct” architecture.
cleared, it is time for design detailing and
deal with the work force and other agencies
There is no such thing as “correct” architec-
physical or 3D models to aid design visualisa-
involved, and also to make sure that it is MY
ture. It may be appropriate architecture. I
tion. Since I do not have enough experience,
design that is being finally implemented.
remember, for us, the easiest time of the year was during the theory exams. We
I sometimes have queries, which I do not
could sleep straight for 10 hours, go out
project, draw out Bill of Quantities (BOQs)
Often in most of the industries, the practical, hands-on industry job is very different from what is taught in the classroom. What about your industry? How would you clarify this?
and also prepare the boring working draw-
It is true that there is a big disconnect
session was during the final submission
ings. Luckily for me, I get to be a part of client
between what we are taught and what we
when senior architects from the industry
meetings as well as go for site visits. Client
actually practise. It is essential to learn the
would come and give their opinions on
meetings have taught me a lot about how to
basics in a classroom environment, but pro-
our design. In some sense, the external
hesitate to ask my seniors. It is important to continuously learn, adapt and evolve. At my office, there are no set patterns of work for any one person. Everyone is made to work on the interesting design formulation of a
with friends and even sit for the exam without touching any books. If we attended the lectures regularly, it was enough to write the exam. But the crucial part of the academic
MAY-JUNE 2013 • DESIGN MATRIX 121
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faculty and the mem-
Nehru Centre in Worli, through which each
always knowing that I would be an archi-
bers of external jury are a
student showcases his/her academic proj-
tect one day, making London Bridge stand
sure-shot way of connect-
ects and areas of interests. A lot of design-
till eternity. After school, it was easier for me
ing to the industry and
related companies visit the DDS and have
to make my decision as compared to other
hence it is important for
on-the-spot interviews. All the same, a lot
friends. Even during my student days, my
such faculty members to
of companies have to be invited directly by
parents understood the tremendous pres-
be approachable by stu-
the student body for the selection process.
sure of deadlines that I was undergoing.
dents.
The general trend is that only IT companies
Many of my friends would often complain
It is also essential that
end up coming for placements. Whereas
that such was not the case at their home.
students be regularly tak-
most design studios do not participate in
Most importantly, even today I look up to
en on construction sites
this process. This puts the students interest-
my father for advice. So it definitely is a plus
to explain to them actual
ed in design at a disadvantage. Eventually
to have a family background in architecture.
they have to look for work independently.
At the same time, there is a lot of expecta-
work practices rather than relying on content from dated British construction meth-
abroad to broaden the horizon of a stu-
What, according to you, are the top trends of the industry and how do you cater to them?
dent’s thinking.
Earlier, government bodies and institu-
odology books. There should be regular guest lectures from architects in India and
tions were the major patrons of architec-
`How has IIT Bombay helped in shaping your career?
ture. Now the building industry is going
IIT Bombay was an eye opener. We were a
for builders and developers. Architecture is
small batch of students coming from varied
thus becoming trend-oriented as not many
backgrounds such as architecture, electron-
developers care for good architecture. This
through a phase, where the bulk of work is tions, especially from the outside world.
What is your message to the students, who are aspiring to be architects?
ics, mechanical engineering, IT,
has resulted in a shift in priorities for
art etc. It was interesting to
the architects. While designs are still
learn how people from non-
important, their marketability takes
design background apply
priority. I feel that this is
Do not choose your employer on the basis
their thoughts to make
resulting in deteriora-
of money. Learn to get involved with and
design ideas work. At IIT,
tion of the quality of
enthused about your work. Teamwork is
I came in contact with a
architecture
today.
important. Develop your thoughts and
lot of interesting people
Every thing is mon-
look into the details. More importantly,
ey-driven,
do not let computers mar your creativity.
with exciting ideas. From architecture, which looks at the
passion
for architecture comes second.
macro aspect of design, I have started look-
Learn to rely on your hands more than the mouse! Go by your instinct but always keep updating your knowledge. In the
and whys of materials, technology, manu-
How did having a family background of architects help you?
facturing processes have become more
My father is an architect. When I was young,
assignments on your own to help gain
important for me in shaping my ideas. For
he used to take me sometimes to his office.
confidence.
me now, design is not only about creating a
Ironically, I would sing the nursery rhyme
building, it encompasses the whole micro-
“London Bridge is falling down”, much to
Please send your feedback to
cosm of the building, right from the interior
my dad’s embarrassment! I think I grew up
vanyajain13@gmail.com
ing at the micro aspect of design. The hows
beginning, it is a good idea to take small
layouts to the furniture to the actual building detailing too.
How efficient is campus selection of IIT Bombay? IDC in IIT Bombay does not have a campus selection process like the rest of the departments. IDCians have an independent Design Degree Show (DDS) every year at the 122 DESIGN MATRIX • MAY-JUNE 2013
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T C U D O R P
H C N LAU Siddhartha
Frazer and Haws unveils its Buddha collection ima, Frazer For the occasion of Buddha Purn dha Bud its and Haws recently unveiled g udin incl s collection with different idol tam Gau Art, the Healing Buddha, Bodhi Buddha’, and Siddhartha. The ‘Healing sterling silver, is handcrafted in terracotta and hartha, is in a Sidd in a meditating pose, while ed on his plac s meditative repose with a lotu sterling and ble forehead, handcrafted in mar te. whi and silver and available in black Tel: 011 24647818
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AHEC
showcases the ‘office of the future’ The American Hardwood Export Council (AHEC), the leading international trad e association for the Am erican hardwood industry, showc ased the ‘office of the fut ure’ at the Wallpaper Handm ade Exhibition, as par t of Sal one del Mobile in Milan. AHEC was invited to collaborate with Wallpaper and Ar. Adam Khan, to rethink the moder n workplace and present a radical new vision of how and where we should spend our working lives. The res ult is a striking timber compos ition, ‘Octopus’, which defi nes, divides and connects var ious work zones. Working closely with UKbased sculptor and fabrica tor Adam Kershaw, Khan has created ‘Octopus’, which combines natural and hea t-treated American tulipw ood with American maple floor ing in his design to create a warm, rich work environ ment. In addition, the nat ural colour variations in the tuli pwood create a dramatic marbled effect, which con trasts with the dark heat-tr eated timber, a material design ed for exterior use but also use d internally to provide a dar ker finish. ww w.ahec.org
l e k y a P & r e Fish ’ Appliances dishwasher vative shows inno r in a e dishwashe
’ innovativ el Appliances innovative Fisher & Payk for the most d ar aw e th , won tchen drawer form the Indian Ki of the year at t uc od erent. ff pr di n kitche y kitchen is all know ever e “W ce and . oi ss ch re Cong gned for family is desi ™ er w e, tall, ra id D w ish is The D erence ther your pref he W s multiple e. er nc off ie s conven Drawer™ serie ish D e th – le erial finishes double or sing choice of mat a ith w g on ns, al ting kitchen configuratio new and exis to in ly ss a, le seam y Head – Indi to integrate hwa, Countr ad W v ee nj Sa designs,” says Appliances. el yk Pa & Fisher ykel.in w w w.fisherpa
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Redefine modern and contemporary furniture with
“CA Style”
Living In Style, Mumbai has launched CA Style, which brings to its patrons an ent lavish contemporary furn ire range of iture. Living In Style is a bra nd that emphasizes excellence a whole range of home and offers décor furniture & access ories that allure discernin expect unparalleled qua g ind ivid ual s who lity. An eye for magnificen ce and design has always Style, Mumbai stand out made Living In as the store that has see n itself transcend to evo display contemporary furn lving trends. It has on iture that is imported from various international bra Italy, Calia Italia, Kelvin Gio nds like Camel rmani, etc. Also by adding the new designs concep Living In Style, Mumbai aim ts to CA Style, s to make home décor sho pping an experience to also the charming vibe of be enjoyed and the store is sure to leave every visitor spell bound. Tel: 2875286/28773448
duced by Kalingastone has ry agglomerate stone pro Exotics of real marble, eve exotic natural marbles. ours which are close to the designs, pat terns and col s to choose from, with r 150 colours and pat tern Kalingastone comes in ove Space My Life - Bathroom outdoor applications. My innumerable indoor and vity to your bathrooms duct that stretches exclusi pro ed rch sea ll-re al we a is Concet ti hroom Concet ti is an ide lomerate marble tiles. Bat agg ed lish -po pre of in the form tallation procedures. ours, designs and easy ins option in terms of size, col ww w.classicmarble.com
Kalingastone Bathroom Concetti from
Classic Marble Company MAY-JUNE 2013 • DESIGN MATRIX 125
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aura d n a r o d n Sple ith es w to your hom xtra Domestic E
t in laminate rgo – the bes Pe ny pa m co d ing the best Swedish base ed at provid m ai s ay w al the Domestic flooring have floorings; with to es m co it that very choice when s kept up with ha o rg ed Pe n, io been associat Ex tra Collect it has always e ic rv ts se es d an gg t e name su commitmen a range as th tr Ex tic es ith tic areas w with. The Dom ndle domes le signed to ha de ed ideal to hand de in is eans that it is m ch hi w r, ea mes. moderate w ens in our ho tear that happ d an mestic r do ea w to e th hen it comes w ce oi gs ch ct “A per fe minate floorin a range of la tr Ex tic ng es vi gi signs areas, the Dom decors and de ide range of w a in various ideas es ith m w co periment ex to ty ni rgo tu hwari, CEO, Pe you an oppor aresh Mahes N id sa ,” rs for your floo India Pv t Ltd. .com w w w.pergo
With Durian Laminates
imagination knows
no boundary
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One can now conver t your dreams, imaginations , and creatio ns on to laminates as one desires. D ig ital Print is a revolution, which has ex panded the dynamics of designing an d creativity in the world of Laminates. D ig ital Printing technology is way differen t an d versatile than the norm al roto-grauv eure print. Overcoming the problem s with screen printing and stamp/block printing, digi printing tech tal nology is muc h advanced and precise than other pr inting metho which are us ds, ed for printin g decor paper This technolo s. gy gives you the freedom print any crea to tive design on any surface with real RG B- CMYK prin tin g, which can bring life and real 3D print eff ec t on the decor print. Digital Printin g Technology gives us a pa norama to a wide range of designs which have been cr eated and introduced fo r kitchens, ch ild ren room, living room, wardrobes an d offices. w w w.durian. in
4/27/2013 9:11:26 PM
Tigerlily by Aparna presents neon pop collection Designer Aparna Upadh yaya Sanyal of Tigerlily By Aparna now introduces a new, whims ical and unique collection of sof t furnishings. Staying true to her love for colour and tex tures, the designer introduces her new neon pop collec tion . The se gorgeous gem encrusted cushions are made of pur e raw silk in acid pop colours. The y are hand embroidered with beautiful crystal gems in neon col ours and are fully lined. The sof t furnishing lines by Tigerli ly comprises of decorative cus hio ns, throw pillows and bolste rs. All lines are lavishly and lov ing ly designed using luxurious materials like silk, brocad es, vel vet s, digital printed satin silk s all embellished with exq uisite hand embroidery and crystal acc ents. ww w.tigerlilybyaparna.com
xander the 1920’s, Theodore Ale Golden Age of Travel, in the of e gag lug eers to create the Ven by Inspired ss Steel, Leather and materials such as Stainle ne fi t ins aga ri offer. These aha on Kal s ces jux tapose of a kind furniture pie uisite collection has one exq The s. other ign des and t d kin lnu a one of ebony macassar, wa tly crafted in mahogany, cen fi gni ma h item is are Eac s . ign que des l hni origina Kalahari finishing tec veneers with the exotic and ods . wo ign tive des ora and dec highly lity in craftsmanship represents the highest qua handmade by artisans and ww w.if brands.in
International Furniture Brands introduces
The Kalahari Collection
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GLOSSARY IFC: Lunawood Exterior Cladding & Decking • 935, Bhagwandas Wadi, Behind Kismat Talkies, off V.S. Marg, Prabhadevi, Mumbai 400025 Tel: (022) 24318222 Email: jalaram_timber@yahoo.com • 9/B & 9/K, Laxmi Ind. Estate, New Link Road, Versova, Andheri (W), Mumbai – 400053 Tel: (022) 26327733 / 34 Email: jalaramvnf@gmail.com Pg. 1: Ebco Pvt. Ltd. 402-3, Hyde Park, Saki Vihar Road, Mumbai 400072 Tel: (022) 67837777 Email: info@ebco.in www.ebco.in Pg. 2: KiTEC KiTEC Industries (India) Limited C-18/11, Jeevan Bima Nagar, Borivali (W), Mumbai – 400 103. Tel.: (022) 2895 1144 Email: sales@kitecindia.com www.kitecindia.com Pg. 3: Cera Cera Sanitaryware Ltd. Madhusudan House, Navrangpura, Ahmedabad 380 006. Tel.: (079) 26449781/26449789 Email: marketing@cera-india.com www.cera-india.com Pg. 4 & 5: Durian Veneers Durian Industries Ltd. 401, The Summit, Western Express Highway, Vile Parle (E), Mumbai 400057 Tel: (022) 26269000 Email: info@durian.in www.durian.in Pg. 6: Travette Engineered Hardwood Flooring MRJ Trading Pvt. Ltd. 201, Shyam Kamal ‘C’ Bldg., Agarwal Market, Vile Parle (E), Mumbai – 400057. Tel: (022) 26187132 / 26131442 Email: flooring@mrjgroup.in
Pg. 7: Prayag Prayag Polymers (Pvt.) Ltd. Customer Care: 9310002486 Email: mail@prayagindia.com www.prayagindia.net Pg. 9: Kinlong Guang Dong KINLONG Hardware Products Co. Ltd., No. 102, A Wing, Camellia, Nahar’s Amrit Shakti, Powai, Mumbai, India- 400076 (M): 09619068685 Email: frankforever01@gmail.com Pg. 11: CLS Blockboards CLS Industries Pvt. LTd. Plot no.38, 43, 44 & 45, Survey No.89, Meghpar Borichi, Anjar, Gujarat, India. Tel: 09711192810 / 09099052288 Email: sales@clsply.com Pg. 12: Concept Dekor Surface Dekor (India) Pvt. Ltd. Abdul Satar Lakdawala Comp., Jogeshwari-Vikhroli Link Road, Jogeshwari-East, Mumbai – 400 060 Tel: (022) 28242424/28362424 Email: surfacedekor@gmail.com Pg. 13: Armstrong Armstrong World Industries (India) Pvt. Ltd. B2, G-01, Marathon Innova, Off Ganpatrao Kadam Marg, Lower Pare, Mumbai – 400 013. Tel: (022) 3048 0800 Email: helpdeskindia@armstrong.com Pg. 14: FINfloor Laminated flooring MRJ Trading Pvt. Ltd. 201, Shyam Kamal ‘C’ Bldg., Agarwal Market, Vile Parle (E), Mumbai – 400057. Tel: (022) 26187132 / 26131442 Email: flooring@mrjgroup.in Pg.15: LG Hi-Macs New Patel Sawmill Group 204/B, Vertex Vikas, Sir M V Road, Andheri (East), Mumbai – 400069 Tel: (022) 26833377/0952 Email: decorexsol@gmail.com
Pg. 16 & 17: Uniply Elementz Decorative Veneers Uniply Industries Ltd. #52, Harleys Road, Kilpauk, Chennai – 600 010. Tel: (044) 26605995 Email: info@uniply.in Pg. 46 & 47: Uniply ATS Plywood Uniply Industries Ltd. #52, Harleys Road, Kilpauk, Chennai – 600 010. Tel: (044) 2660 5995 Email: info@uniply.in Pg. 54 & 55: Le Cdeor MRJ Trading Pvt. Ltd. 201, Shyam Kamal ‘C’ Bldg., Agarwal Market, Vile Parle (E), Mumbai – 400057. Tel: (022) 26187132 / 26131442 Email: artifacts@mrjgroup.in Pg. 85: UBM-INDEX Trade Fairs marketing@ubmindexfairs.com www.ubmindexfairs.com Pg. 89: Geeta Corporate Ad. Geeta Aluminium Company Pvt. Ltd. D/4, Ansa Industrial Estate, Saki Vihar Road, Saki Naka, Andheri (East), Mumbai – 400072. (M): 09930806685 www.geetaaluminium.com IBC: Corian Solid Surfaces • Agar Bazar S. K. Bole Road, Dadar (W), Mumbai 400028 Tel: (022) 24318444/555 Email: jalaram_timber@yahoo.com • 9/B & 9/K, Laxmi Ind. Estate, New Link Road, Versova, Andheri (W), Mumbai – 400053 Tel: (022) 26327733 / 34 Email: jalaramvnf@gmail.com BC: Durian Home Furniture Durian Industries Ltd. 401, The Summit, Western Express Highway, Vile Parle (E), Mumbai 400057 Tel: (022) 26269000 Email: info@durian.in www.durian.in
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