Executive Summary

Youth & Adult Influencer Similarities

Lack of visibility to career options (outside engineering / manufacturing), educational pathways, and working conditions is hindering the industry.

Both say salary is the #1 factor of career attractiveness to young people. Work / life balance is #2.

Most youth and adult influencers rate the Automotive / Mobility industry as better than most / excellent in salary.

Around 2 out of 3 across groups rate it okay / very poor / terrible in work / life balance.

Both groups say they want more details about the types of jobs / work available, education / training / certifications needed, and the working environment.

Concerns about safety / equity in the working environment are expressed most by females and minorities among both groups.

Both cite financial benefits (salary, discounts, etc.), opportunities for growth / advancement, and less school requirements to begin a career as positive aspects of the industry.

Both cite physically demanding / factory-based work, safety concerns (dangerous/dirty), long hours, and the potential of layoffs / shutdowns / market shifts as negative aspects of the industry.