Fields of Study

Both youth and adult influencers believe the top two areas of study that could lead to a career in the Automotive / Mobility industry are Engineering / Architecture and Trade School / Apprenticeship. However, among adult influencers, Computers / Systems / Information Technology ties for 2nd place (61%), indicating adult influencers see more of this aspect as part of the industry than youth do (40%).

▪ Youth from TN/GA are the most likely to say Finance / Money Management is an area of study that could lead to a career in the industry.

▪ Adult influencers in Michigan and OH/IN indicate Computers / Systems / IT most often compared to other states. Most youth and adult influencers believe either a high school degree or trade school certification is all that is needed to begin a career in the industry; viewing the educational barriers as low. Only 1 in 5 youth and 24% of adult influencers say a bachelor’s degree or more is needed.