Career Considerations

▪ Around half adult influencers consider both the characteristics of the young person and the potential career equally when recommending potential careers to youth ages 12-17. Only a third of youth consider both equally when considering potential careers.

▪ A third of adults and youth say the young person’s interests, talents, goals, personality, & values are weighed most heavily.

▪ Youth are more likely than adults to weight the potential career characteristics (e.g., salary, job prospects, location) most heavily (29% vs. 10%) when considering careers.

When recommending potential careers to youth (ages 12-17)…

ADULT INFLUENCERS WHICH DO YOU WEIGH MOST HEAVILY?

Young Person’s Characteristics 33%

Potential Career Characteristics 10%

I Consider Them Both Equally 51%

When consider potential careers for yourself …

YOUTH WHICH DO YOU WEIGH MOST HEAVILY?

Characteristics About Myself 35%

Characteristics of Potential Career 29%

I Consider Them Both Equally 32%