Career Attraction Factors

Youth and adult influencers agree that salary is the #1 factor of career attractiveness to young people. However, there are some differences:

▪ Youth rate work-life balance of higher importance than adult influencers, nearly tying with salary among youth from neighboring states (OH/IN) (47% vs. 49%).

▪ Youth in new auto states (TN/GA) weigh salary most heavily.

▪ Quality of life is most important to youth as a career factor in Michigan and neighboring states (OH/IN) compared to other states.

The top 5 career fields youth expect in Michigan are: Automotive / Mobility (34%), Healthcare / Medical (28%), Agriculture (25%), Construction / Plumbing / Electrical / Trades (24%), and Education (22%). Only Healthcare/ Medical and Education are top fields of interest reported among youth. Perceptions are similar among adult influencers.