Information Sources

For youth, the top two sources of info about Michigan are social media (58%) and online search (45%). Youth from Michigan and neighbor states (OH/IN) are more likely to cite social media, parents / family, and friends / peers compared to other states. For adult influencers, social media and TV / radio commercials (49%) are tied in first place, followed by friends / peers (47%), online search (44%), and news (44%).

▪ The top 2 sources of career information among both youth and adult influencers across states are online search (48% & 44%) and social media (45% & 42%).

▪ The top 2 career/ employment sites used among both youth and adult influencers across states are Indeed (72% & 73%) and LinkedIn (60% & 62%).

▪ Adult influencers favor Facebook (79% vs. 53%) and LinkedIn (53% vs. 29%) compared to youth for career information. Youth favor Instagram (59% vs. 45%) and TikTok (59% vs. 32%).

YouTube (56% & 55%) and Twitter (32% vs. 29%) share similar rates of use.