Impact of Career Location

Michigan, California, and Texas show the highest percentages of youth who would highly consider a career in the Automotive / Mobility industry if located in these states. Other states show youth more likely to highly consider these careers in their states, but retention is not as high.

▪ Michigan youth are far less likely to highly consider a career in the industry outside of the state.

▪ TN/GA youth are just as likely to highly consider an industry career in California or a country outside of the U.S. vs. Georgia or Tennessee.

▪ 1 out of 4 CA/TX and OH/IN youth would highly consider a career in the industry located in Michigan.

Adult Influencers % Highly Recommend Automotive / Mobility Career…

7 out of 10 Michigan and Texas adult influencers would highly recommend a career in the Automotive / Mobility industry in these states. Other states show adult influencers more likely to highly recommend careers in this industry in their states, but the retention is not as high.

▪ Michigan adult influencers are far less likely to highly recommend a career in the industry outside of the state.

▪ A third or more of adult influencers from other states would highly recommend a career in the industry based in Michigan.

Executive Report

Electric Vehicles

Tesla is by far the most named brand of electric vehicles by both youth and adult influencers across states. Michigan/Detroit is notably behind California as the perceived leader in developing electric vehicles among youth but jumps ahead of California slightly among adult influencers.

▪ More than half (56%) of adult influencers see Michigan as leading the race to develop electric vehicles; far fewer youth agree (39%).

▪ Adult influencers more often than youth agree Detroit is where one can help create global solutions to automotive / mobility problems (71% vs. 56%)

▪ However, adult influencers and youth overall share similar agreement levels on Detroit being an attractive place to start a career in EVs (58% vs. 51%) and that EVs are the future of the automotive / mobility industry (64% vs. 68%).

▪ Michigan adult influencers are the most positive about Detroit and Michigan overall compared to other states.

▪ While less likely to perceive Michigan as the current leader in EVs, youth are very likely to agree EVs are the future of the industry.