Executive Summary

Youth & Adult Influencer Similarities

Engineering & Manufacturing still dominate perceptions of career options in the industry.

Most Used Platforms

▪ Most say Engineering and Manufacturing are the career fields a person would be working in the industry.

▪ Both believe the top two areas of study that could lead to a career in the Automotive / Mobility industry are Engineering / Architecture and Trade School / Apprenticeship.

▪ The top factor considered is cost of living when either considering or recommending a move.

▪ A tenth of both groups from tech / mobility states (CA/TX) say they have heard or seen information about Michigan in career centers, similar to Michigan residents and more than other states.

Top 2 sources of career information:

Online search (48% & 44%)

Social media (45% & 42%)

Top 2 career / employment sites:

Indeed (72% & 73%)

LinkedIn (60% & 62%)

Additional sources:

YouTube (56% & 55%)

Twitter (32% & 29%)