Executive Summary

Youth & Adult Influencer Similarities

Michigan is a top 5 state for job opportunity. Careers in the Automotive / Mobility industry are highly considered and recommended by Michigan residents and those from other states in the U.S.

Michigan is one of the top 5 states where both groups believe jobs are located. 1 in 4 youth from Michigan say it is a top place for jobs; nearly half of adult influencers from Michigan agree. Nearly half of youth in Michigan, California, and Texas would highly consider a career in the Automotive / Mobility industry if located in these states. Seven out of ten Michigan and Texas adult influencers would highly recommend a career in the industry in these states. Other states show youth more likely to highly consider and adult influencers more likely to highly recommend careers in this industry in their states, but retention is not as high.

▪ Michigan youth are far less likely to highly consider a career in the industry outside of the state.

▪ Michigan adult influencers are far less likely to highly recommend a career in the industry outside of the state.

▪ 1 out of 4 tech / mobility (CA/TX) and neighboring (OH/IN) state youth would highly consider an industry career located in Michigan.

▪ A third or more of adult influencers from other states would highly recommend a career in the industry based in Michigan.

Tesla is by far the most named brand of electric vehicles by both youth and adult influencers. Ford takes the number 2 spot among both groups.

California and Michigan are the top two states seen as leading the development of electric vehicles. Texas is number three.