Executive Summary

Youth & Adult Influencer Differences

GM is #3 among adult influencers for EV brands; Chevrolet among youth. Rivian is #9 among adult influencers in mentions; BMW makes the list among youth in this spot.

▪ Most youth agree the development / production of EVs is high-tech, leads to some of the most advanced consumer products in the world, provides global opportunities for work, and is growing in career and advancement opportunities. However:

▪ Michigan/Detroit is notably behind California as the perceived leader in developing electric vehicles among youth but jumps ahead of California slightly among adult influencers.

▪ Roughly half of youth do not agree EV development / production is a culturally diverse workforce; 40% do not agree it is attractive career field for young adults.

▪ It is worth noting that youth from Michigan and CA/TX feel most strongly it is high-tech. Additionally, Michigan youth are more likely to say it provides global opportunities and is culturally diverse workforce than those in other states.

▪ Adult influencers feel more positively about EVs than youth:

▪ 8 out of 10 agree it is high-tech, provides global opportunities for work, and is growing in career and advancement opportunities.

▪ 3 out of 4 agree it is an attractive career field for young adults entering the workforce and leads to some of the most advanced consumer products in the world.

▪ Nearly 2 out of 3 agree it is a culturally diverse workforce.

New auto state (TN/GA) youth are least positive about EV development / production growing in career and advancement opportunities.

TN/GA adult influencers are far less enthusiastic about EVs across nearly all aspects except that they are high-tech and a growth industry.