Adult Influencers Survey

526 respondents, 316 in Michigan, 210 in other states

▪ 58% have lived their whole lives in their state of residence.

▪ Michiganders are most likely to be lifelong residents (68% vs. 48%).

▪ Top reason moved to Michigan - be closer to family (65%).

▪ Non-Michigan residents are 2.5x as likely to have moved in the past 5 years (25% vs. 10%); top states left – AL, CA, CO, GA, IN, WA. Top reason for relocation: family moved (38%), 3x that of MI residents.

▪ Michigan residents are more likely to know someone in the industry.

*canbemorethan1role