Industry Perceptions

▪ The Automotive/Mobility industry continues to face an uphill battle in the minds of both young adults 17-24 and adults with influence over young people aged 12-17.

▪ There is confusion among both audiences around “mobility," particularly for adult influencers.

▪ In addition to cars/vehicles, mobility was associated with:

• Cell phones

• Remote work

• Disability services/ healthcare

• Moving/relocation

• Other transportation (public/bus/trains/planes/ride share services/etc.)

▪ The “automotive industry” is more closely associated with cars. However, it is more defined by production/service/mechanics/repairs/parts/sales than technology/innovation.

▪ Adult influencers are slightly more likely to recognize the cutting edge/modern/technology aspects of the industry.