Career Input

AdultInfluencerEngagementwith Youth12-14

Adult influencers reported that they often initiate conversations about future careers with youth aged 12-14

In comparison, adult influencers report that youth aged 12-14 ask their opinion about future careers less often

▪ 1 in 4 “rarely/never” ask for input

▪ More than a third ask “sometimes”

▪ More than a third ask "frequently"

Conversations about future careers were more common in tech/mobility states (CA/TX) compared to other states

▪ Half initiate conversations "frequently"

▪ About a third do so "sometimes"

▪ Only about 1 in 10 "rarely" or "never" do

▪ Adult influencers in these states were 12% more likely to report “frequently” initiating conversations with youth or being asked their opinions about careers. Thinking specifically about youth aged 12-14, how often do… YOU INITIATE DICUSSIONS ABOUT THEIR FUTURE CAREER CHOICES?

THEY ASK YOUR OPINION ABOUT FUTURE CAREER CHOICES?