Career Input

AdultInfluencerEngagementwith Youth15-17

Half of adult influencers reported "frequently" initiating conversations about careers with youth aged 15-17.

▪ About a third “sometimes” initiate discussions

▪ Only about 1 in 6 say "rarely/never" bring it up.

In comparison, adult influencers report that youth aged 15-17 ask their opinion about future careers less often.

▪ 1 in 4 “rarely/never” ask for input

▪ More than a third ask “sometimes”

▪ Nearly half (42%) ask "frequently"

Conversations about future careers were more common in tech/mobility states (CA/TX) compared to other states.

▪ 9 out of 10 of adult influencers in these states are “sometimes” or “frequently” initiating these conversations or say youth 15-17 are asking for their opinions on careers.

Thinking specifically about youth aged 15-17, how often do…

YOU INITIATE DICUSSIONS ABOUT THEIR FUTURE CAREER CHOICES? Frequently 50%

32% Rarely/Never 18%

THEY ASK YOUR OPINION ABOUT FUTURE CAREER CHOICES? Frequently 42%