Career Interests

▪ The top career fields of interest selected by youth are Music/ Arts / Photography (23%) and Healthcare / Medical (20%).

▪ Less than 10% of youth across states select Automotive / Mobility as a career field of interest.

▪ Adult influencers say Computers / Information Technology is the top career field of youth interest by a wide margin (34%), but youth select it roughly 3x less often (13%).

▪ Adult influencers also indicate Construction / Plumbing / Electrical / Trades as a top career field of youth interest, but this is not often selected by youth (16% vs. 6%).

▪ When asked to write-in the top 3 attractive fields for youth entering the workforce:

▪ Youth cite engineering, healthcare/medical, business, marketing, education, science, computer(s), nursing, social media, and construction most often.

▪ Adult influencers cite healthcare/medical, computers/ technology, engineering, business, education, trades, science, construction, and automotive most often.