2 minute read
Week 3 (Good
Week 7 (Good)
For my find this week, another business card with a solid and simple layout, much like the name of the business “Castle Tow- er”, which has an implied/imparted gener- al sense of Firm, solid, dependable…safe.
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The only thing about this one that both- ers me is the leading between the owner’s name and the contact number in that there is a bleed-over of the “J” into the “7” below it. The font choice of a thick bold serif font lends to an “Old-reliable” aspect to the business. It’s hierarchy is evident in the boldness of the name and owner and the contact number with everything else of the same font family, but not bold. The simplicity of a solid color font in compari- son to the bad example stands in marked contrast in that there is no feeling of del- icate or fragility in what this business produces. Durability is more of what is imparted upon the viewer of this business card.
Even the choice of background design (that of a parchment like imagery/back- ground) imparts a durability of antiquity to the viewer, combined with the type choices I would have no reason to doubt the quality of the product this vendor turns out.
Week 8 (Good)
For my find this week I stumbled on this package that my wife bought for my daughter who has been striving to eat healthier and is doing well at changing the eating habits of the household with lots of fruits and vegies and a reduction in the consumption of meats.
This was one of the things that she asked for and it was a delightful use of text, easy to read, simple hierarchy and infor- mation was clear and not busy at all to my eye. The extension of the leg of the R gives a growing fresh feel to the fruit name and the use of the sans serif font gives a very informal-not stuffy feel to the text but at the same time feels clean and easily read. Using the white font color for the text with a red background provides ample contrast in the food type and the opposite with the item weight by using the reversed color scheme of red on a white background is again tying to the contrast started above and carried at the bottom.
Even the use of the green text and the white on green in the top right corner is a contrast of color to the red used for the labeling and feels like it was taken from the green of the strawberry leaves in the photo in the center, so in a way it ties in to the picture as well.
