Week 8 (Bad

Week 5 (Bad)

For this week, I found myself looking hard at a conditioner I use for my beard. The uneven spacing of the brand name is an eye sore. The large kerning between the “A” and “b”, the “r” and the “a”, the “h” and “a” as well as the “m” and “s” stand in contrast to the tight, almost no kerning of the “b” and “r”, the “a” and “h” and the “a” and “m”.

The inconsistency of this is also evident in the apostrophe which is connecting the “m” and the “s”. There is also an issue with the low contrast of colors between the text and the background of the brand name as well. The contrast issue is re- solved in the solid color (compared to the two tone of the brand name) in the text below it, but that text is off center to the brand name above. One could also point out the lack of readability of the serif font of both failing to be effective at communi- cating the brand which would have been better served by a sans-serif instead for readability.

The ingredients (besides not actually being identified by proper FDA require- ments for Ingredients labeling) has nu- merous overall spacing between words and within the text of each word, like that seen between “Sunflower” and “Oil” the small amount of em between “pro- motes” and “hair” and the kerning be- tween the “r” and “a” in “regenerate”. Ad- ditionally, several words have such bad spacing letters are or almost touching. All in all this is a very amateur labeling design.

Week 6 (Bad)

For this week, I came across a business card that at first I wondered what it was for beyond the pirate picture. To start with the contrast of the business name and the back ground is poor, a dark blue on a red background does not have enough contrast compared to a white on red or yellow on red or even green on red.

The font choice does not lend itself to read- ability of the text which can mean a loss of business. The leg of the “R”’s have such a great flair to them they intersect and run into the “y” and “g” in the first two words and in the third word it extends itself in to the letter “t” of the word bellow. Another bit of distraction is the unequal em between “Royal” and “Rogues” compared to the em between “Rogues” and the ampersand “&” and again between the ampersand “&” and the word “Renegades”, although the em is evenly spaced on either side of the amper- sand “&”.

The hierarchy is also a bit off point with the main brand name followed by a slogan in much smaller text then followed up with a larger text of the same color as the brand name with the business owners’ names. Another annoyance of the slogan is the use of the three “…” at the end of the slogan. It should have just ended with a period (if that was even needed), The slogan could have possibly (conjecture on my part) used a bit more brainstorming to really put forth what the business is offering to the market/ buyer as I don’t know if they are actors or costumers. As for all the info at the bot- tom, they should have stuck with one web address and provided the other contacts through that web page and left the contact number with it on the business card.