Now to the Good

Week 1 (Good)

My item for this week is a Clorox Bleach Wipes container found in the front foyer of our house where we wipe everything coming in down due to COVID-19.

The text for this one in comparison of the last is much better. The kerning is small and the letters are close to each other, however, there is enough space between to make the font “Clean” if you will, which is the intent of the product line. The text is set in what appears to be an oblique, as it is not quite italic. The “CLOROX” name is at an offset an- gle, that I don’t believe has been iden- tified yet in the text of the reading. If it was created in InDesign it could be accomplished with a “Type on Path” or a “Transform” function depending on how the text was created.

Although this is a good example, there is one thing that is a little distracting, but due to liabilities they have to do so, there are a lot of superscripts and subscripts through out the claims to emphasize sell- ing points of their statements and claims. I do like their use of what would be the stroke dimensions (in InDesign) used through out the label to add contrast be- tween the letters and background colors. The use of a Bold text for “Disinfecting Wipes” lends weight and emphasis to what the product is and does to sway the consumer.

Week 2 (Good)

Here is the outer case of another bottle of liquor from my Pub. This one is a very ex- pensive bottle of Crown Royal XR (Blue, I also have the even more expensive Red as well).

Unfortunately, the text is a bit hard to read in the image only because of the me- tallic embossing of the letters on the case (tried taking the picture with and with- out flash but this was the better pic). The lettering in the descriptive text is a mix of uppercase for readability, and a few italics for transitions. The text is tracked well with the only complaint possible of the em-quad between the “LaSalle” and “Distillery”. The “Crown Royal” text like in the Stolichnaya Vodka is the logo, but in this case, it is readable as well as no- table to be easily recognized and under- stood. The overaccentuated swash in the beak of the “C” and the two overaccen- tuated swashes developed in the stem of the “R” and its leg lend balance with that of the descender turned swash of the “y” and that of the “l” to present a balanced and appealing logo.

The Use of the “XR” with kerning to make the “X” and the “R” touch is some- thing that at first did bother me until I realized that the space formed creates a diamond shape reflecting the rarity and value of the whisky (spelling is correct as there is a spelling difference between American whiskey and a whisky of Can- ada and the UK). I also thought it was a good concept to put the words on either side respectively of the letters. Overall, this is one of my favorite bottles and packaging of their line of whisky