Week 4 (Good

Week 9 (Good)

For my find this week, At first this one seemed so busy to me and I did not like it but I stopped and looked at it and I started to see the hierarchy of it all and it grew on me.

At the top left is the size of the box in a simple form of text with white on black text contrast, next to it addresses that the bags are made to protect from leaks, then down to the brand name in bold white on red banner to bring a good amount of contrast to the text and brand name/logo. The next level is using aspects of other established brands to bring cred- ibility to this particular item to show it will fight unsightly odors while in use. Then below that is the size of the bags and the actual quantity (details essen- tially in this level of the front panel of the packaging to include the type of garbage bags - drawstring) The very bottom is the detailed dimensions of the bags.

All of this is done with attention to con- trasts (with exception to the brands they have incorporated into their product, my critique woul be of the “Gain” logo, but it is established and known so that is a point of personal discourse more than anything) which they really don’t have a choice in when marketing them with their product. Unfortunately if it weren’t a Glad product and most know what Glad Bags are, the labeling almost obscures the product image entirely.

Week 10 (Good)

Now for this week I found this right down the street from the Bad for week 10, also in Fort Walton Beach. Sonny’s Real Pit Bar-B-Q.

The use of yellow and white text in con- trast to the signs back ground stands out well and is legible from a good distance. Additionally, the design choice to connect the extended swashes of the first and last “S” together establishes a very defined vi- sual hierarchy, above this line is the busi- ness name, below the line is what they serve. By choosing a serif handwritten type font for the name shows that it can be formal. And yet the Text of the lower part of the sign done in a clean sans-serif font identifies a clean yet informal atmo- sphere of the business. At first I was a bit put off with the really large S at the beginning of the name but in fact it is an intentional focal point, like the big “M” of McDonald’s, it is meant to grab the atten- tion of the viewer, and for those who don’t know better, the descriptive text below fills them in to what it is.

I even like the use of the black fill of the shadow of the text as it is raised from the sign but was not ignored, providing a depth to the text as well as additional contrast to make the colors really con- trast to the red background. I thought there may have been a bit of too much exaggeration of the em space between “Real” and “Pit” as well as a little bit of leading issue between that and the name above with the extended design of the letters, but that may in the end of this discussion be just my personal interpre- tation of what I see/feel.