9
Week 9 (Bad)
So for this weeks example I totally missed, however as my whole family has heard me at one point or another critiquing signs when we are out and about, my daughter said that this one bothered her and we compared notes on it. Probably the thing about it that sort of wears on me after looking at it with her was that with Guy’s signature there in red it looks like they set it up for him to view a design and he came in with a paint pen and signed his name right on top of the design concept and then someone said lets go with that. The overlay of the white text of his name over the product description “Original BBQ Sauce” feels off and I’m not sure but there is an illusion of an off- balance issue of the whole thing (but admittedly that could be due to the tv star’s image and hair throwing it all off balance as well, not just the text). It could also be the length of the one side Guy and Fieri being different lengths and they still tried to adjust the character widths to make them balanced but it still feels a bit off. There is a fair enough amount of contrast of the text using white and black letters and outlining the white letters in a fine black stroke but the “Guy!” signature just messes it all up and makes it unappealing, maybe it is just the pretentiousness of it that makes it unappealing, which is a shame as I had burgers from his burger joint on a cruise last year and they were pretty good.
