Week 10 (Bad

Week 9 (Bad)

So for this weeks example I totally missed, however as my whole family has heard me at one point or another critiqu- ing signs when we are out and about, my daughter said that this one bothered her and we compared notes on it.

Probably the thing about it that sort of wears on me after looking at it with her was that with Guy’s signature there in red it looks like they set it up for him to view a design and he came in with a paint pen and signed his name right on top of the design concept and then some- one said lets go with that. The overlay of the white text of his name over the prod- uct description “Original BBQ Sauce” feels off and I’m not sure but there is an illusion of an off- balance issue of the whole thing (but admittedly that could be due to the tv star’s image and hair throw- ing it all off balance as well, not just the text). It could also be the length of the one side Guy and Fieri being different lengths and they still tried to adjust the character widths to make them balanced but it still feels a bit off.

There is a fair enough amount of contrast of the text using white and black letters and outlining the white letters in a fine black stroke but the “Guy!” signature just messes it all up and makes it unappeal- ing, maybe it is just the pretentiousness of it that makes it unappealing, which is a shame as I had burgers from his burger joint on a cruise last year and they were pretty good.

Week 10 (Bad)

This weeks example comes from Fort Wal- ton Beach courtesy of Paradise Liquors, a vehicle advertisement that should have used a mock-up of the truck for the graph- ics before it went to print.

As we are looking more and more at de- sign elements and layout, this one has so many issues. First the text under “Para- dise” is printed into the seem of a window obscuring the text and making it difficult to read, had no idea what it said when I drove by (my daughter snapped the pic for me as I was driving us back from attend- ing the Makersspace event at the Emer- ald Coast Science Center yesterday), in fact other than “Paradise”, “Liquors” and “Booze Cruizer” along with the telephone number, the text was entirely not readable in the lane of traffic next to it. There is a hierarchy issue as the emphasis of what is the primary information to draw the eye is really hard to distinguish, the rays bring the eye towards “Paradise” but the huge wave draws the eye towards the telephone number. While the purpose of the vehicle for that particular business, especially considering the pandemic, which would be Home Delivery is not of a contrast design that stands out like” Booze Cruizer” below it does.

I would say the rear of the vehicle seems (from what little text can be seen there) has even more issues compared to the side of the vehicle. In MY opinion, overall from this and other’s posts, vehicle advertise- ments seem to be a week spots for many businesses in the area, possibly an area to consider for us future graphic designers hitting the market in the next few years.