Type in the Wild GRA2208C Summer 2020

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Week 3 (Bad)

As I have been doing a ton of reading, this week’s items are books. For the bad is an old copy of one of my wife’s favorite authors Bertrice Small. The title is “This Heart Of Mine”, the first issue has to do with the coloration of the text which was a poor choice especially compared to the book by the same author next to it. As for the text issues the kerning between the “r” and “I” in “Bertrice” should have been expanded as they are too close. Upon further examination the kerning is also an issue between the “r” and “t” in “Bertrice” and the “C” and “e” in “Bertrice”. In her last name the kerning is an issue between the “S” and “m” in her last name “Small”. Another thing that is noticeable is that the “B” of “Bertrice” and the “S” of “Small” extend well below the baseline of the font set. In the title “This Heart Of Mine” has some issues as well beyond the color issue with the background. The first is that they crammed the title into three lines of the binding of the book. To do this they made the word “This” of a markedly smaller text compared to the rest of the title, and drastically narrowed the leading between it and the next two words. There is something to note of the Capitalization of all the words in the title, all are above the baseline except the last word where the “M” of “Mine” extends well below the baseline. Besides the leading and of course the letter spacing issues of the title and the capitalization of “Of” there is a lack of a proper Em between the “t” of “Heart” and the “O” of “Of”. Altogether a poorly designed book cover for many reasons.


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