Week 9 (Bad

Week 7 (Bad)

For this week, I came across another set of business cards. The first one on the left is for faery lair, a Texas Renfest vendor, and this is my bad example for the week.

This business card uses a punch-through font which is entirely too small as they are trying to impart the delicate and refined aspect of the text for their business name. Unfortunately, there is not enough of the font to effectively use the punch-through graphic for this little business card. Ad- ditionally, the flair of the serif of the “:” on the last line bleeds into the text of the descriptive text of the line below it which would indicate that there was a little more leading required. I think the estab- lished hierarchy is faery-nough (forgive my parlance there) and works with the fonts chosen. The emphasis placed on the contact info accomplished by a bold font choice, however there is a cramped feel to the information in the text after the busi- ness name, and I wonder if a little more leading or em-spacing would help open it up a bit more.

The overall feel of the font used for the business name is delicate and fragile and colorful with a mystical vibe based off the punch-through font with the imagery behind.

Week 8 (Bad)

For this week’s I chose a label from a fire- work that we bought for tomorrows 4th of July celebration as we are not going out to a public display and chancing big crowds of people not taking measures to protect others or themselves.

In particular the reason I am labeling this as a bad is not for an issue with the type of font nor spacing or shape but ith the color choices of the brand/type of fire- work name “Algiers” and the design they used to fill the characters with is unap- pealing to my eye and if it was not for the number of fireworks that it sets off I would not have likely chosen it as it did not stand out or have that much contrast with the background imagery of it’s label/ packaging. I will note that the warning label is pretty standard throughout most of the fireworks from Shelton Fireworks indicating that it is likely a government standard requirement for use (similar to nutritional information requirements) or at least a business standard to cover lia- bility of people who use them unwisely.

I will admit there is a heirarchy of text on this label with information clearly dis- played but the em spacing is poor in the name of the firework with letters blend- ing into each other.