Week 2 (Bad)
2
Here is a bottle of Stolichnaya Vodka which I happen to have in my garageturned-Pub and Family Room. The bottle’s actual brand name logo is the main problem, although respectfully it is a logo so it is known by the font type used. Regardless, the font used has a few issues. The spine of the “S” is so elongated, coupled with the over exaggeration of the beak compared to the rest of it makes the letterform almost painful to look at and hard to recognize (outside of it being the logo) at a glance that it is an “S”. Additionally, the drop-shadow used could have been a bit thinner as it causes the text to almost look like the first word has too tight of a tracking. Between the “l” and the “i” the kerning could have been increased as well as with the “y” and the “a” at the end. As for the “vodka” the worst part of it, besides the v being a lower case and resembling a “u”, is the arm of the K being so bent towards the a it looks like an “i” or “l” that has bad kerning with a “c” and again between it and the “a”. All the text would likely have been better served as a logo to also not be slanted at an angle across a round bottle which makes for an unappealing visual. However, with that said, as a logo, one knows exactly which bottle is the vodka as it is the ugliest label behind the bar.
